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The challenge faced by family businesses and their stakeholders, is to recognise the issues that they face, understand how to develop strategies to address them and more importantly, to create narratives, or family stories that explain the emotional dimension of the issues to the family. The most intractable family business issues are not the business problems the organisation faces, but the emotional issues that compound them. Applying psychodynamic concepts will help to explain behaviour and will enable the family to prepare for life cycle transitions and other issues that may arise. Here is a new understanding and a broader perspective on the human dynamics of family firms with two complementary frameworks, psychodynamic and family systematic, to help make sense of family-run organisations. Although this book includes a conceptual section, it is first and foremost a practical book about the real world issues faced by business families. The book begins by demonstrating that many years of achievement through generations can be destroyed by the next, if the family fails to address the psychological issues they face. By exploring cases from famous and less well known family businesses across the world, the authors discuss entrepreneurs, the entrepreneurial family and the lifecycles of the individual and the organisation. They go on to show how companies going through change and transition can avoid the pitfalls that endanger both family and company. The authors then apply tools that will help family businesses in transition and offer their analyses and conclusions. Readers should draw their own conclusions from careful examination of the cases, identifying the problems or dilemmas faced and the options for improved business performance and family relationships. They should ask what they might have done in the given situation and what new insight into individual or family behaviour each case offers. The goal is to avoid a bitter ending.

More time with your kids, making the money you know you’re worth and a better work/life balance. No wonder more women than ever are choosing to be become freelance mums.In the last decade, 70% more mums have chosen to go freelance. Annie Ridout was one of them. And in her enlightening new book, she shares the tips and tricks that helped her build a better working life around her family. From choosing a career and launching a website, to getting your name out there and perfecting your brand, to the nitty gritty of childcare options and daily routines, The Freelance Mum is a comprehensive guide to setting out on your own path. Using her own experience, alongside advice from other mums that make it work, including Arianna Huffington, Scummy Mummies, Carrie-Anne Roberts, Robyn Wilder, Zoe de Pass, Cherry Healey, Sali Hughes and Anna Jones, Annie will show that with hard work and determination, any mother can thrive as a freelancer.

If you’ve thought of starting an online business or if you’re already selling online, here’s how to get your share of online customers. This second edition of Starting an Online Business All-in-One For Dummies covers everything from creating a business plan and building a customer-friendly site to marketing with Facebook and MySpace. There’s even a section about setting up shop in the virtual world of Second Life. Eleven handy minibooks cover online business basics, legal and accounting, Web site design, online and operating, Internet security, boosting sales, retail to e-tail, storefront selling, fundraising sites, niche e-commerce, and e-commerce advanced. You’ll learn to: Build a business plan that translates your ideas into a profitable enterprise Choose software to help you manage taxes, balance sheets, and other accounting chores Create a Web site that helps your business make money Fill orders, pack and ship merchandise, and manage stock Set up, budget for, and implement a plan to protect vital computer equipment Use PR and advertising tools that best promote your business online, including Google AdWords Choose what sells best in Second Life and earn real money from your virtual store Market through niche communities, find and use special marketing tools for nonprofit organizations, and apply successful mobile marketing techniques Inside the book, you’ll even find a Google AdWords gift card worth $25 to help spread the word about your online business!

'Every bit as good as the beer itself.' Sir Richard Branson From selling the first cases of Cobra out of the back of a battered old Citroen 2CV along the streets of West London to exporting to over 40 countries around the world, Karan Bilimoria's vision of a less gassy beer has travelled a long way. Starting out with a heap of student debt, a complete lack of industry experience and parents desperate for their son to get a proper job, it could all so easily have gone wrong. But Karan's single-minded determination to succeed and his ability to inspire those around him to buy into his vision, turned Cobra, sip-by-sip, into the multi-million pound business it is today. Karan's story bottles the very essence of entrepreneurship: vision, drive, creativity and a relentless battle against all odds, to make the idea you so passionately believe in work. Against the Grain is packed with insights into finance, strategy, planning, luck, discipline, and generally doing the unexpected to build your own business, from someone who's been there and done it… and all with just a little less gas. 'Essential reading.' Richard Reed, Co-founder, Innocent Drinks 'An inspirational story.' Sir Martin Sorrell, Chief Executive Officer WPP 'Karan Bilimoria is one of the great entrepreneurs…' Jo Malone, founder of Jo Malone 'Inspiring! … worth the cover price for the «Financing Cobra» chapter alone.' Professor John Mullins, London Business School '… His story should inspire youth everywhere who are fired by the dream of becoming a successful entrepreneur.' Ratan Tata, Chairman, Tata Group

Capitalise on big data to add value to your small business Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is—and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business. Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that's been hiding right under their noses. With the help of this friendly guide, you'll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies; and make smarter business decisions. Shows you how to use big data to make sense of user activity on social networks and customer transactions Demonstrates how to capture, store, search, share, analyse and visualise analytics Helps you turn your data into actionable insights Explains how to use big data to your advantage in order to transform your small business If you're a small business owner or employee, Big Data For Small Business For Dummies helps you harness the hottest commodity on the market today in order to take your company to new heights.