Everything You Need to Know About Whisky

George Buckley & Sumeet Desai: What You Need To Know About Economics Economics Matters. But with confusing things like GDP and interest rates, it’s often hard to get you head around. So What do you really need to know about economics? Find out: What economic growth is and why it matters How inflation happens How jobs are created and lost How the property market works What central banks do and how it affects the rest of us The impact of government spending on the economy What You Need to Know About Economics cuts through the theory to help you to do your job and understand the world around you better. Read More in the What You Need to Know Series and Ger Up to Speed on The Essentials… Fast.

Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new ‘digital' world, and how to avoid classic mistakes. In short, this is all you need to know about marketing. Introduction – Marketing: the world's second oldest business activity Chapter 1 – The Product. Chapter 2 – The Marketing Strategy and the Marketing Plan Chapter 3 – Your Customers. Chapter 4 – Pricing and Promotion Chapter 5 – Placement or Distribution. Chapter 6 – Customer Engagement Chapter 7 – Branding Chapter 8 – Social Media and Digital Marketing

What You Need to Know About Project Management Project Management is all about getting things done without spending too much or taking too long. But when you start hearing things like man-days, PSOs and stakeholders, it just makes it difficult to understand. So what do you really need to know about project management? Find out: Why setting clear goals matters How to estimate absolutely everything. How to get things back on track after they’ve gone wrong How to track big projects Why work/life balance matters when you’re running a big project This clear and simple approach will mean you’ll never panic when faced with a big project again. Read More in the Want You Need to Know Series and Get to Speed on the Essentials… Fast.

Keep your family safe from tick-borne infections With millions around the world infected-and millions more at risk-Lyme and other tick-related disorders are today's fastest-growing infectious diseases. And while there has been much progress in combating these illnesses, we are a long way from eliminating them. Early treatment is crucial-and there's no better way to get informed and be prepared to deal with these diseases than to read this book. This comprehensive guide tells you everything you need to know to protect yourself and your family from the pain of Lyme, including vital information about the new Lyme disease vaccines. Written by Lyme disease pioneer Karen Vanderhoof-Forschner-cofounder of the Lyme Disease Foundation and a Lyme sufferer herself-this updated and expanded edition provides the latest on the multiple diseases that can be transmitted in a single tick bite and the symptoms that indicate you've been infected. In easy-to-understand language, the author discusses the often controversial issues of diagnosis and treatment of Lyme while reviewing the other tick-borne diseases in North America, such as Rocky Mountain Spotted Fever, tularemia, the emerging ehrlichioses, and some that are considered potential biowarfare agents. She offers expert advice on: * Protecting yourself from disease-carrying ticks-and what to do if you find one on your skin * Obtaining the best medical treatment * Accessing online information on vaccines, repellents, and the latest research * Finding self-help and support organizations, state medical complaint boards, products, and related services * Starting a school or business prevention program

Ever wanted to be an entrepreneur? Ever wanted to control what you do, when you do it and stop just making money for someone else? Now is your chance. Starting up a business has never been more exciting. This book explains what you really need to know to make your business a success: • How you'll know if you've got a good idea • The practicalities of setting up a company • How to manage the money • How to sell what you do • How to make sure you stay soon through it all. This is the book you need to swagger into the Dragon's Den full of confidence. Introduction Chapter 1 – The Idea Chapter 2 – The Business Plan Chapter 3 – Systems, Tools and Legalities Chapter 4 – Money Chapter 5 – Sales & Marketing Chapter 6 – People Chapter 7 – Growth and Staying Power Chapter 8 – Lifestyle

AARP Digital Editions offer you practical tips, proven solutions, and expert guidance. Many of us spend a lifetime building wealth and accumulating assets, but fail to properly plan how all of this will be passed on once we are gone. And while dealing with complex financial issues such as inheritance and estate taxes forces us to face our own mortality, making these difficult decisions is something we all need to do. Living trust attorney and bestselling author Jeffrey Condon is extremely familiar with these types of situations and understands the importance of a living trust in an increasingly uncertain world. Now, with The Living Trust Advisor, he skillfully discusses the various aspects of this document and details how it can provide a seamless transfer of assets to your spouse, children, and other beneficiaries after you are gone. Written in a straightforward and accessible style—and peppered with Condon's trademark humor—The Living Trust Advisor puts the living trust in perspective and walks you through the four life phases associated with it. Page by page, this practical guide will help you: Address the numerous issues that should be considered before first meeting with a living trust lawyer and other key players in this arena Establish and manage your living trust over the course of your life as well as prepare it to carry out your financial wishes once you and your spouse have passed on Identify potential inheritance problems now, so you can build solutions into your living trust before it's too late Distribute living trust assets to future generations and protect those assets once the transfer is complete And much more Throughout the book, Condon provides you with real-world examples that illustrate key points or clarify particular concepts. While many of these examples are drawn from Condon's professional relationship with clients, some anecdotes are associated with his personal experiences in this field. If you've picked up this book, then you're probably thinking about putting together a living trust. Or, perhaps you already have a living trust and you're looking to revisit it. Whatever your reasons, this reliable resource contains the straightforward advice and practical insights you need to create and maintain a living trust that will ensure your final financial wishes are carried out in full.

This book is the distillation of 30 essential elements of leadership into 60 second digestible chapters. There are also 30 true 60 Second Leader Tales in between the chapters to help bring some of the leader leraning points to life. PRAISE FOR THE 60 SECOND LEADER «A good prescription for all of us! Hope the book does well.» Guy Kawasaki, Garage.com. Author, Rules for Revolutionaries and The Art of The Start «I was very impressed. I approached it as a cynic, thinking it was going to be one of those 'MBA in a day' things. But, I enjoyed it. It's very well put together.» Steve Parks, CEO, The Red Group «Well done on your refreshing approach to leadership. I recommended your book to a large conference yesterday. Keep going – this world needs people like you.» David Taylor, Author, The Naked Leader «The book is great. I'm really enjoying reading it; very informative, easy to read and a bit irreverent which I really like. I will recommend it to all my friends. It deserves a wide readership!» Jon Harding, Senior HR Manager in charge of Leadership Development, Intercontinental Hotels Group

When it comes to buying and selling real estate, knowledge is power – and this book lets you in on the secrets. Everything You Need to Know (But Forget to Ask) When Buying or Selling Property is a concise, authoritative guide. In plain, simple language, real estate agent Mary Smits looks at the many issues that confront both buyers and sellers, including: choosing a home or investment property wisely negotiating to save money understanding the paperwork dealing with and choosing real estate agents preparing to sell your property moving home. Mary explains how to search for property on the internet and provides tips to help you use buying and selling tactics to your advantage and avoid potential traps. The book features useful check lists to take with you to inspections, along with sound, practical advice.

An updated third edition of the most comprehensive guide to small business success Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.

As project management has evolved and matured, so has the executive's role in project management. To ensure the success of individual projects and the organization as a whole, today's executives are increasingly involved in activities such as capacity planning, portfolio management, prioritization, and strategic planning specifically for project management. In fact, more and more executives are becoming certified Project Management Professionals (PMPs). What Executives Need to Know About Project Management offers executives a guide to project management, focusing on what they need to know and what they need to do. It provides step-by-step guidance to help executives get effective, well-resourced project management teams in place and ensure the success of any individual project. The book begins with basic principles, including a detailed discussion of the three best practices that enable executives to ensure effective project management: Developing an environment where project management is viewed as a profession Securing key personnel for project management positions Creating opportunities for rewards and advancement through successful project management Next, the book explores how executives serve as executive sponsors in project management teams, setting forth solutions to the many problems and challenges they face in this role, including managing disagreements, delegating authority, and accelerating projects. The authors explain how the role of the executive sponsor changes depending upon the life-cycle phase of the project. For example, during the project initiation and planning phases, the sponsor may take on a very active role, ensuring that proper objectives are established and that the project plan satisfies the needs of the business as well as the needs of the client. During the execution phase, the sponsor may take on a less active role; however, the book shows how executive sponsors need to become involved when roadblocks appear, crises occur, and conflicts arise over priorities among projects. Throughout the book, helpful illustrations clarify complex concepts and processes.