Amazon Web Services for Mobile Developers

This book provides a developer-level introduction along with more advanced and useful features of JavaScript. Coverage includes: JavaScript use with HTML to create dynamic webpages, language concepts including syntax and flow control statements variable handling given their loosely typed nature built-in reference types such as object and array object-oriented programing powerful aspects of function expressions Browser Object Model allowing interaction with the browser itself detecting the client and its capabilities Document Object Model (DOM) objects available in DOM Level 1 how DOM Levels 2 and 3 augmented the DOM events, legacy support, and how the DOM redefined how events should work enhancing form interactions and working around browser limitations using the tag to create on-the-fly graphics JavaScript API changes in HTML5 how browsers handle JavaScript errors and error handling features of JavaScript used to read and manipulate XML data the JSON data format as an alternative to XML Ajax techniques including the use of XMLHttpRequest object and CORS complex patterns including function currying, partial function application, and dynamic functions offline detection and storing data on the client machine techniques for JavaScript in an enterprise environment for better maintainability This book is aimed at three groups of readers: Experienced object-oriented programming developers looking to learn JavaScript as it relates to traditional OO languages such as Java and C++; Web application developers attempting to enhance site usability; novice JavaScript developers. Nicholas C. Zakas worked with the Web for over a decade. He has worked on corporate intranet applications used by some of the largest companies in the world and large-scale consumer websites such as MyYahoo! and the Yahoo! homepage. He regularly gives talks at companies and conferences regarding front-end best practices and new technology.

Explore the game-changing technology that allows mobile learning to effectively reach K-12 students Mobile Learning: A Handbook for Developers, Educators and Learners provides research-based foundations for developing, evaluating, and integrating effective mobile learning pedagogy. Twenty-first century students require twenty-first century technology, and mobile devices provide new and effective ways to educate children. But with new technologies come new challenges—therefore, this handbook presents a comprehensive look at mobile learning by synthesizing relevant theories and drawing practical conclusions for developers, educators, and students. Mobile devices—in ways that the laptop, the personal computer, and netbook computers have not—present the opportunity to make learning more engaging, interactive, and available in both traditional classroom settings and informal learning environments. From theory to practice, Mobile Learning explores how mobile devices are different than their technological predecessors, makes the case for developers, teachers, and parents to invest in the technology, and illustrates the many ways in which it is innovative, exciting, and effective in educating K-12 students. Explores how mobile devices can support the needs of students Provides examples, screenshots, graphics, and visualizations to enhance the material presented in the book Provides developers with the background necessary to create the apps their audience requires Presents the case for mobile learning in and out of classrooms as early as preschool Discusses how mobile learning enables better educational opportunities for the visually impaired, students with Autism, and adult learners. If you're a school administrator, teacher, app developer, or parent, this topical book provides a theoretical, well-researched discussion of the pedagogical theory and mobile learning, as well as practical advice in setting up a mobile learning strategy.

A unique resource to help software developers create a desirable user experience Today, top-flight software must feature a desirable user experience. This one-of-a-kind book creates a design process specifically for software, making it easy for developers who lack design background to create that compelling user experience. Appealing to both tech-savvy designers and creative-minded technologists, it establishes a hybrid discipline that will produce first-rate software. Illustrated in full color, it shows how to plan and visualize the design to create software that works on every level. Today's software demands attention to the quality of the user experience; this book guides you through a practical design process to achieve that goal Approaches the mechanics of design with a process inspired by art and science Avoids the abstract and moves step by step through techniques you can put to use immediately Covers planning your design, tested methods, how to visualize like a designer, psychology of design, and how to create software that developers will appreciate Explores such elements as choosing the right typeface and managing interactivity Design for Software: A Playbook for Developers brings the art of good design together with the science of software development to create programs with pizazz.

A must-have recipe book for building software Perhaps you can relate to this all-too common scenario: you know all about your software product?but could do with some help in understanding the strategic side of things. If so, this book is the one-stop resource you'll need in order to become a successful software entrepreneur. Patterns expert Allan Kelly provides you with the step-by-step route that needs to be followed in order to understand business strategy and operations. Each chapter starts out with a solid introduction and theoretical overview, which is then further illustrated with patterns and case studies, all aimed at helping you move into the management of software. Teaches you the ropes of business strategy and operations for software Places special emphasis on the patterns for those who make software for sale Addresses patterns philosophy, patterns strategies, business strategy patterns, and software company lifecycle Shares practical tools, tips, and examples of best practices so you can see how each specific pattern fits in and needs to be implemented. Business Patterns for Software Development divulges strategies, operations, and structures for building successful software.

Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organizational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organization development stages; marketing orientation. Marketing Plans for Services is for marketers in the service sector and students of marketing. “Marketing Plans for Services is clearly the premier text in the field. From an explanation of ‘why’ services are driving all marketing activities to ‘measuring the results’, and all things in between, this new and updated text explains why and how ‘services’ are the key elements for most all 21st century organizations. Follow the masters of service marketing to marketplace success.” Professor Don Schultz, Northwestern University “McDonald, Frow and Payne have worked extensively with a wide range of service businesses across the globe in successfully realising their growth opportunities. This experience shows in this practical text which contains all one needs to know in developing and implementing successful marketing plans for service organizations. This book represents a tested roadmap for planning services marketing success and combines an excellent balance of key concepts, frameworks and tools with practical advice. Their proven step-by-step marketing planning system for services and the examples of marketing plans make this a ‘must have’ book that should be on the desk of any forward-thinking services marketer.” Mark Veyret, Global Business Development Leader, PricewaterhouseCoopers “Marketing planning is crucial today where increased competition, complexity and the internet forces you to redefine your marketing strategy and focus more clearly on what is required to achieve improved results. If not, you will not succeed in meeting these challenges. McDonald, Frow and Payne are internationally recognized authorities in marketing planning and services marketing. Based on their extensive experience across in helping organizations from a wide range of service sectors, this book gives you the practical ‘how to’ skills to successfully implement strategic marketing plans.” Bob Barker, Vice President of Corporate Marketing and Digital Engagement, Alterian

Presents strategies to designing platform agnostic mobile apps connected to cloud based services that can handle heavy loads of modern computing Provides development patterns for platform agnostic app development and technologies Includes recommended standards and structures for easy adoption Covers portable and modular back-end architectures to support service agility and rapid development

Step-by-step guide that introduces novices to using all major features of Eclipse 3 Eclipse is an open source extensible integrated development environment (IDE) that helps Java programmers build best-of-breed integrated tools covering the whole software lifecycle-from conceptual modeling to deployment Eclipse is fast becoming the development platform of choice for the Java community Packed with code-rich, real-world examples that show programmers how to speed up the development of applications by reusing and extending existing Eclipse components Describes SWT and JFace (Eclipse's alternative to the Java AWT and Swing) and demonstrates them in practice in a JavaLayer based MP3 player Shows how Eclipse can be used as a tool platform and application framework

Get up to speed on the newest technologies, tools, and possibilities in web design Have a great idea for a web site but don't know where or how to begin? Web Design For Dummies, 3rd Edition is an ideal starting point! Fully updated to cover the latest and the greatest in the world of web design, this fun-but-straightforward guide gets you caught up with everything you need to know to organize your ideas, create a template, start development, test to make sure everything is working properly, and launch your finished site. Packed with invaluable advice on incorporating social media aspects, linking content with social sites, and designing for mobile devices, this book will have you web designing like a pro in no time. Highlights the many significant changes in the world of web design since the previous edition, including the introduction of HTML5, new technologies for sharing media, mobile web design, and more Zeroes in on effectively using color, text, and navigation Reveals helpful advice for avoiding common pitfalls Details ways to connect with social sites like Twitter and Facebook Web Design For Dummies, 3rd Edition goes beyond just making a basic web site and instead encourages you to create a site that is appealing, practical, and useful.

Connected Services is a must-read for telco strategists who need to get up to speed on how the world of software and the web 2. 0 works. Andreas Constantinou, Research Director, VisionMobile «This book is a must read for those charged with leading innovation in a world of connected services where telco and Internet collide.» – Jason Goecke, VP of Innovation, Voxeo Labs This book explains the common underlying technological themes that underpin the new era of connected services in a post Web 2.0 epoch In this book, the author explores the underlying technological themes that underpin the new era of connected services. Furthermore, it explains how the technologies work and what makes each of them significant, for example, the potential for finding new meaning in data in the world of BIG DATA platforms, often referred to as “No-SQL” databases. In addition, it tackles the newest areas of technology such as HTML5, Android, iOS, open source, mash-ups, cloud computing, real-time Web, augmented reality, and more. Finally, the book discusses the opportunities and challenges of a connected world where both machines and people communicate in a pervasive fashion, looking beyond the hype and promise of emerging categories of communication such as the “Internet of Things” and “Real-time Web” to show managers how to understand the potential of the enabling technologies and apply them for meaningful applications in their own world. Key Features: Explores the common and emergent underlying technological themes that underpin the new era of connected services Addresses the newest areas of Internet technology such as web and mobile 2.0, open source, mash-ups, cloud computing, web 3.0, augmented reality, and more Shows the reader how to understand the potential of the enabling technologies and apply them for meaningful applications in their own world Discusses new developments in the technological landscape such as Smartphone proliferation, maturation of Web 2.0, increased convergence between mobile networks and the Internet, and so forth Examines modern software paradigms like Software-as-as-Service (SaaS), Platform-as-a-Service (PaaS) and Network-as-a-Service (NaaS) Explores in detail how Web start-ups really work and what telcos can do to adopt lean and agile methods This book will be an invaluable guide for technical designers and managers, project managers, product managers, CEOs etc. at mobile operators (O2, Vodafone, Orange, T-Mobile, BT), fixed operators, converged operators and their contributory supplier networks (e.g. infrastructure providers). Internet providers (Google, Yahoo, Amazon, eBay, Apple, Facebook), analysts, product managers, developers, architects, consultants, technology investors, analysts, marketing directors, business development directors will also find this book of interest.