AutoCAD. Secrets Every User Should Know

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.

10th anniversary edition of the bestselling AutoCAD Bible Even AutoCAD developers turn to this book for answers! Find out what fans of all the previous bestselling editions of this book already know: this is the top all-in-one guide to everything you need to master AutoCAD. Whether you're a novice looking to start with the basics and progress to programming, or an AutoCAD veteran exploring what's new or seeking a quick refresher, every feature is covered. Start drawing today in AutoCAD 2010 with the one book you need to succeed. Start drawing right away with a Quick Start project Draw, view, and edit in 2D, then add text and dimensions Reference other drawings and link data to objects Build, view, and present complex 3D drawings Customize commands, create shortcuts, and use scripts and macros Program AutoCAD using AutoLISP® and VBA What's on the DVD? Trial versions of both AutoCAD 2010 and AutoCAD LT 2010 Over 300 before-and-after drawings from working AutoCAD professionals A selection of helpful add-on programs The entire book in searchable PDF Videos on the two big new features of AutoCAD 2010— Parametric Constraints and Mesh Solids System Requirements: Please see the DVD appendix for details and system requirements. Control your drawings with the new parametric constraints Draw and display sophisticated 2D and 3D models Create organic, molded solids with 3D meshes Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

The step-by-step, full-color AutoCAD 2018 guide with real-world practicality AutoCAD 2018 and AutoCAD LT 2018 Essentials provides a full-color, task-based approach to mastering this powerful software. Straightforward, easy-to-follow instruction pairs with real-world, hands-on exercises to help you quickly get up to speed with core features and functions; screenshots illustrate tutorial steps to help you follow along, and each chapter concludes with a more open-ended project so you can dive in and explore a specific topic in-depth. From 2D drawing and organization to 3D modeling, dimensioning, presenting, and more, this helpful guide walks you through everything you need to know to become productive with AutoCAD 2018 and AutoCAD LT 2018. The companion website features downloadable starting and ending files for each exercise, so you can jump in at any point and compare your work to the pros, as well as additional tutorials to help you go as deep as you need to go. Exercises walk you through the real-world process of drafting while teaching you critical skills along the way. Understand the AutoCAD interface and foundational concepts Master essential drawing and visualization tools Stay organized with layers, groups, and blocks Experiment with 3D modeling, add text and dimensions, and much more AutoCAD is the industry-leading technical drawing software, and complete mastery is a vital skill for any design and drafting professional. AutoCAD 2018 and AutoCAD LT 2018 Essentials is a smart, quick resource that will help you get up to speed with real-world practical instruction.

Hands-on AutoCAD 2017 instruction for a real-world workflow AutoCAD 2017 and AutoCAD LT 2017 Essentials is the unique task-based tutorial designed for both students and the professional AutoCAD user. Concise, straightforward explanations and real-world, hands-on exercises provide an authoritative, easy-to-follow guide to the platform's core features and functions. Step-by-step tutorials are backed by full-color screenshots, and each chapter ends with an open-ended project to reinforce the chapter's lessons and provide a fully immersive learning experience. The companion website features downloadable before-and-after tutorial files, so you can jump in at any point and compare your work with the pros. This new edition has been fully updated to align with AutoCAD's newest features and capabilities, and features a more approachable, easy-to-read style based on instructor and reader feedback to help you get up to speed and quickly become productive with the software. AutoCAD is the leading design and drawing software, and an essential skill for designers, architects, and engineers. Whether you're new to the software, upgrading, or preparing for certification, this no-nonsense guide is your ideal resource for complete AutoCAD instruction. Master 2D drawing using splines, polylines, layers, and objects Add detail with hatching, gradients, text, and dimensions Convert your design into a 3D model for a walk-through tour Import, print, edit, and present your final design By following a real-world professional workflow throughout the learning process, you develop a highly relevant set of skills that easily transfer into real-world projects. This book walks you through the design of a house, emphasizing skills rather than tools to equip you with an array of solutions for any AutoCAD task. If you're serious about AutoCAD and ready to get down to work, AutoCAD 2017 and AutoCAD LT 2017 Essentials is the guide you need at your fingertips.

Learn to master the AutoCAD software This Autodesk Official Training guide is a comprehensive reference and tutorial that will help you quickly master AutoCAD software. Featuring concise explanations, step-by-step instructions, and hands-on projects based on real-world designs, this Autodesk Official Training Guide covers everything from interface best practices to hatches, fields, dynamic blocks, attributes, linking drawings to databases, rendering realistic views, and presenting designs. This Mastering book is recommended as a Certification Preparation study guide resource for the AutoCAD Associate and Professional exams. Serves as an in-depth resource on the fundamentals, functions, and features of AutoCAD, the popular 2D and 3D drawing software, and its less expensive version AutoCAD LT Describes how to effectively use hatches, fields, and tables; execute 3D modeling, imaging, and customizing; work with dynamic blocks, drawing curves, and solid fills; and more Features a DVD with more than a dozen video tutorials, «before and after» tutorial files, a trial version of AutoCAD, and additional tools and utilities Shares helpful examples, step-by-step instructions, and hands-on projects from award-winning author and CAD specialist George Omura This detailed tutorial is mandatory reading if you're eager to become proficient with AutoCAD or AutoCAD LT.

You’re one step away from creating crystal-clear computer-aided drafts in AutoCAD Ever started an AutoCAD project, only to give up when you couldn’t quite get the hang of it? Or do you have a project coming up that would really benefit from a few meticulously created drawings? Then you need the latest edition of AutoCAD For Dummies , the world’s bestselling retail book about the wildly popular program. With coverage of all the important updates to AutoCAD released since 2019, this book walks you through the very basics of pixels, vectors, lines, text, and more, before moving on to more advanced step-by-step tutorials on three-dimensional drawings and models. Already know the fundamentals? Then skip right to the part you need! From blocks to parametrics, it’s all right here at your fingertips. You’ll also find: In-depth explanations of how to create and store your drawings on the web Stepwise instructions on creating your very first AutoCAD drawing, from product installation and project creation to the final touches An exploration of system variables you can tweak to get the best performance from AutoCAD Perfect for the AutoCAD newbie just trying to find their way around the interface for the first time, AutoCAD For Dummies is also a must-read reference for the experienced user looking to get acquainted with the program’s latest features and essential drawing tips. Grab a copy today!

The Best Resource on the Market for Learning AutoCAD for Mac software! This comprehensive Autodesk Official Training Guide has everything you need to quickly become proficient with every aspect of Autodesk’s new AutoCAD for Mac software. Award-winning author George Omura, whom most CAD designers know and respect from his all-time bestselling Mastering AutoCAD books, now applies his legendary AutoCAD expertise, approachable style, and thorough Mastering coverage to Mastering AutoCAD for Mac. You’ll quickly and efficiently build skills, whether you’re just beginning or are already a seasoned AutoCAD user. Teaches you to design and draft using AutoCAD for Mac Helps you quickly master basic, intermediate, and advanced skills Covers using hatches, fields, and tables effectively; manipulating dynamic blocks and attributes; rendering 3D views with lighting and materials; exploring parametric modeling; transforming 2D drawings into 3D renderings; and more Provides step-by-step instruction and exercises, as well as real-world examples and case studies Functions as both a detailed tutorial and also a one-stop, stand-alone reference Mastering AutoCAD for Mac is also an Autodesk Official Training Guide The world's best AutoCAD resources—George Omura and the Mastering AutoCAD series from Sybex—are now available to help you master AutoCAD for Mac.

If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.

The bestselling AutoCAD book—revised and updated! It takes some practice to get handy with AutoCAD—and it doesn't hurt to have a good guide by your side to help get you through the rough spots. Updated to cover AutoCAD releases through the 2017 version, this new edition of AutoCAD For Dummies is an ideal companion when you're learning the basics of the popular software. Written by a former engineer and AutoCAD teacher, the book walks you through the basics of setting up projects and making simple drawings all the way up to creating 3D models. Beginning with an overview of the AutoCAD interface, drawing tools, and ways to adjust your view of your work, AutoCAD For Dummies offers easy-to-follow guidance on using straight and curved lines to manage properties, object selection, and creating layouts. Next, it shows you how to use advanced AutoCAD tools, including Blocks, Arrays, Xrefs, and Parametrics. Finally, you'll find out how to move your work in to the wonderful world of 3D modeling. Create an AutoCAD project from the ground up Make and edit basic drawings starting with straight lines and curves Jump into advanced drawing with 3D modeling Find quick answers to your AutoCAD questions It's true that AutoCAD is tough, but with the friendly instruction in this hands-on guide, you'll find everything you need to start creating marvelous models—without losing your cool.

With AutoCAD 2006 and AutoCAD LT 2006, Autodesk has added enhancements to drafting functions, the interface, tables, and more. AutoCAD 2006 and AutoCAD LT 2006: No Experience Required is the perfect step-by-step introduction to the world's leading CAD software. Inside this clear-cut guide are concise explanations and practical tutorials that explain how to plan and develop a complete AutoCAD project. Follow the tutorials, which have been fully updated for AutoCAD 2006, sequentially or begin at any chapter by downloading the drawing files from the Sybex website. Either way, you'll develop a solid grounding in the essentials and learn how to use AutoCAD's productivity tools to get your work done efficiently. Gain the Imperative AutoCAD Skills Find your way around AutoCAD and LT Understand the basic commands and how to set up a drawing Apply AutoCAD's coordinate systems Master drawing strategies Employ Polar and Object Snap Tracking Set up and manage layers, colors, and linetypes Use blocks and Wblocks Drag AutoCAD objects from one drawing to another Generate elevations and orthographic views Work with hatches and fills Control text in a drawing Manage external references Set up layouts and print an AutoCAD drawing Use AutoCAD's enhanced tool palettes Create and render a 3D model Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.