Breaking Digital Gridlock + Website

Step-by-step instructions for executing a website testing and optimization plan Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing, and tracking website optimization efforts. After you learn how to establish an optimization framework, you then dive into learning how to develop a plan, test appropriately and accurately, interpret the results, and optimize in order to maximize conversion rates and improve profits. Zeroes in on fundamentals such as understanding key metrics, choosing analytics tools, researching visitors and their onsite behavior, and crafting a plan for what to test and optimize Walks you through testing and optimizing specific web pages including the homepage, entry and exit pages, product and pricing pages, as well as the shopping cart and check-out process Guides you through important optimization areas such as optimizing text and images Addresses advanced topics including paid search optimization, Facebook fan page optimization, rich media, and more Includes a companion website that features expanded examples, additional resources, tool reviews, and other related information Full of interesting case studies and helpful examples drawn from the author's own experience, Website Optimization: An Hour a Day is the complete solution for anyone who wants to get the best possible results from their web page.

Коврик Kids Digital, материал основы латекс, состав ворса 100 % полиэстер.

Коврик Kids Digital, материал основы латекс, состав ворса 100 % полиэстер.

The essential resource for the successful option trader High Performance Options Trading offers a fresh perspective on trading options from a seasoned options trader programmer/engineer, Leonard Yates. Drawing on twenty-five years of experience as an options trader and software programmer, Yates has written this straightforward guide. First he provides readers with a solid foundation to trading options, including an introduction to basic options terminology, a thorough explanation on how options are traded, and specific trading strategies. Accompanied by the OptionVue Educational website, this hands-on guide to the options market is a thorough and essential resource for any trader looking to increase his or her practical knowledge of options.

An illuminating examination of the benefits and drawbacks of global, digital communication  In this newly revised Second Edition of  Digital Universe: The Global Telecommunication Revolution , journalism and digital telecommunication expert Peter B. Seel delivers a fascinating and insightful exploration of digital communication technologies and their substantial effects on contemporary life. This book traces the evolution of digital information and communication tools used around the world, from undersea telegraph cables to the newest mobile phones.  Digital Universe  introduces readers to important inventors, scientists, artists, and thinkers in its discussions of the history and socio-cultural effects of technology adoption. It offers an accessible tour of the global digital universe and provides new perspectives and critical observations on mediated human communication. The book also includes:  A thorough introduction to digital communication, the internet, and the origins of the world wide web Comprehensive explorations of telecommunication and media convergence, including the profound effects of the adoption of wired and wireless technologies worldwide Practical discussions of internet control, cyberculture, and dystopian views – including online censorship, the loss of personal privacy, surveillance capitalism, increasing data hacks, and cyberwarfare The book introduces an original concept, the Tao of Technology, that encourages readers to adopt an enhanced worldview of informed ambivalence toward the diffusion of new telecommunication technologies A new chapter on artificial intelligence (A.I.) explores its application in global telecommunication and examines the biases introduced by its creators In-depth examinations of new technologies, including alternative digital realities such as virtual and augmented realties, and their potential effects on the future of digital communication Perfect for undergraduate and graduate students in journalism, technical communication, speech communication, technology history, sociology, anthropology, computer information systems, and education; it provides the latest data on innovations in telecommunication. The second edition of  Digital Universe: The Global Telecommunication Revolution  will be an invaluable resource for anyone with an interest in the evolution of the internet, new telecommunication technologies, communication privacy and surveillance, the rise of social media, and the consequences of the diffusion of information and communication technologies.

Discover how to survive and thrive in an increasingly digital world  Digital strategy should consist of more than just updating your business’ desktop computers and buying the newest smartphones for your employees. It requires the reimagining of existing business processes and the implementation of the latest technologies into current business activity to enable new capabilities for your firm.  In  Decisively Digital: From Creating a Culture to Designing Strategy , digital strategy advisor and author Alexander Loth leverages his extensive experience working with Microsoft, CERN, and SAP to deliver a robust and accessible exploration of what it takes for a company to unlock the potential of new digital technologies. You’ll discover how to:  Utilize new technologies to establish a digital culture and realize the benefits of modern work for your employees Unleash the abilities that come with processing big data and taking advantage of data democracy, analytics, and cloud computing Implement artificial intelligence, blockchain, process automation, and IoT in a way that goes beyond the hype and delivers real business results Packed with interviews with industry leaders and real-world customer examples,  Decisively Digital  is ideal for CIOs, CDOs, and other executives and professionals who need to know how technology can improve their businesses and power results today and tomorrow.

For the student and general reader, a tour of the digital universe that offers critical observations and new perspectives on human communication and intelligence. Traces the development and diffusion of digital information and communication technologies, providing an analysis of trans-cultural effects among developed and developing nations Provides a balanced analysis of the pros and cons of the adoption and diffusion of digital technologies Explores privacy, censorship, the digital divide, online games, and virtual and augmented realities Follows a thematic structure, allowing readers to access the text at any point, based on their interests Accompanying resources provide a wealth of related online content Selected by Choice as a 2013 Outstanding Academic Title

Digital Human explores the way in which human and business relationships are changing in this digital age, and provides clear lessons on how to evolve existing businesses to be digital businesses relating to their digital human customers. Specifically, this book explores what the fourth age of humanity means for business, banking, society and government. The themes explored include how bitcoin and the network are altering and challenging government and control mechanisms; the rise of global digital giants and how the Chinese giants are far more imaginative than their American counterparts; the rise of the most fundamental innovations being notable in Sub-Saharan Africa, the Philippines and other emerging markets, and how these markets will educate those of Europe and America over time; and the challenge to govern a globalized world when we live in nation states. The book concludes with the world’s first in-depth English case study of Ant Financial and Alipay, the largest payments processing company on Earth. The company has a stated ambition of bringing onboard all of those people excluded from financial services today.