Commodity Chains and World Cities

Recognition and Ethics in World Literature is a critical comparative study of contemporary world literature, focused on the importance of the ethical turn (or return) in literary theory. It considers the shape and development of the ethical engagement of the novels of Amitav Ghosh, Chimamanda Adichie, Caryl Phillips, Kazuo Ishiguro, Zadie Smith, and JM Coetzee, exploring the overlaps and divergences between Levinasian/Derridean and Aristotelian ethics as they are brought to bear on literature. The characters' recognitions and emotional responses in these texts are integral to the unfolding of their ethical concerns, and the ethics thus explored is often marked by the complexity and impurity characteristic of the tragic. A view of recognition is advanced that shifts it from the more usual political understanding in the field towards seeing it as a formal device used to unfold an ethical knowledge peculiar to fictional narrative, and particularly suitable for the concerns of world literature authors in its interconnection of the universal and the particular-a binary that has been crucial in postcolonialism and remains important for the wider field of world literature. The analysis unfolds with a focus on three broad ethical themes-religion, the memory of violence, and the human-eliciting the novelists' contributions to these debates through the investigation of the functioning of moments of recognition in their novels.

How Cities Learn  traces the circulation of bus rapid transit (BRT) to understand how and why it was widely adopted in South Africa. Investigates the global proliferation and localization of BRT Examines the production and distribution of transportation knowledge in the global south Addresses the spatial and social legacy of apartheid in South African cities Reveals a new way of understanding the intersections between policy, people and place Essential reading for scholars of geography, politics, sociology and transportation, as well as urban planners and practitioners

Cities in Relations advances a novel way of thinking about urban transformation by focusing on transnational relations in the least developed countries. Examines the last 20 years of urban development in Hanoi, Vietnam, and in Ouagadougou, Burkina Faso Considers the ways in which a city’s relationships with other places influences its urban development Provides fresh ideas for comparative urban studies that move beyond discussions of economic and policy factors Offers a clear and concise narrative accompanied by more than 45 photos and maps

What happens when computational design and fabrication technologies ramp up to the urban scale? Though these innovative production processes are currently now largely limited to small-scale design projects, what will happen when they are applied to the vast scale of the 21st-century world city? Could new technologies enable an important shift away from mass production to increasingly bespoke and custom-designed systems? The introduction of standardisation and mass production processes in the 20th century saw the industrial city take on a repetitious and homogeneous quality through the duplication of component parts. Today non-standard, bespoke systems hold out the promise of realising a distinctive urbanism; characterized by the differentiation of serial production and the variation of simple parts that should lead to a more complex and compelling whole. Given the current pace and rate of urbanisation in Asia, the mass customization of the city is set to have imminent and far-reaching practical consequences for the rest of the developing and developed world.

The second edition of Sport and Spectacle in the Ancient World updates Donald G. Kyle’s award-winning introduction to this topic, covering the Ancient Near East up to the late Roman Empire. • Challenges traditional scholarship on sport and spectacle in the Ancient World and debunks claims that there were no sports before the ancient Greeks • Explores the cultural exchange of Greek sport and Roman spectacle and how each culture responded to the other’s entertainment • Features a new chapter on sport and spectacle during the Late Roman Empire, including Christian opposition to pagan games and the Roman response • Covers topics including violence, professionalism in sport, class, gender and eroticism, and the relationship of spectacle to political structures

A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world's foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of marketing must focus on top global cities and their metro regions, and not squandered resources on small cities. Marketing is city-centered activity. 600 global cities will contribute 65 percent of the global GDP of $67 trillion by 2025. The top 100 cities will contribute 25 percent of GDP, and 440 of these top 600 cities will be in the developing world. Top cities have to improve their marketing prowess in compete for the right companies and settling on the best terms. By 2025, the vast majority of consuming and middle-income households will be in developing regions. While New York, Los Angeles, and Chicago will remain major players because of high per-capita GDP and capital and intellectual assets, companies will pay more attention to growing city regions in the developing world. Multinational businesses must change the culture of their headquarters, divisions and branches, as well as their value chain stakeholders to take advantage of these market changes. The book details the strategies for sustainable growth with topics like: Resource allocation in developed versus developing city markets Shifting the focus to city regions instead of central governments The rise of new multinational corporations from developing economies Declining consumer and business growth in developed cities Cities in China, Brazil, India, and throughout the Middle East and Latin America are rising to become major players in the global marketplace. Philip and Milton Kotler argue that an inversion is taking place, and top cities are growing economically faster than their national rate of growth. These emerging city markets are critical to company growth , and City-Centered Marketing: Why Local is the Future of Global Business provides the vital information and guidelines that companies need to plan accordingly.