Der Mind Malus

Communicate more easily and effectively in any situation! Every day, you have the opportunity to interact with people in different areas of your life; in public, at work and at home, with colleagues and clients, with friends and family. Your ability to exchange ideas and opinions with other people, understand their thoughts and feelings, their point of view and solve problems between you depends on how effectively you’re able to communicate. But being understood, and understanding others is not always easy! Communication is a dynamic, complex process, influenced by all the complexities and differences in human motivation and behaviour. Communication: How to Connect with Anyone will help you connect with others, build friendships and develop better relationships with colleagues and clients, friends and family. This engaging, practical guide shares everything you need to know to develop empathy and rapport with others, and feel confident about communicating with a diverse range of people. This book will help you: Identify, understand and overcome the barriers to communication Explain yourself clearly and be able to manage other people’s responses – whatever they are Know what to say to get others to open up to you Learn how to read between the lines and get a better insight into how others feel, what they do and don’t want Learn how to persuade and influence others Communication: How to Connect with Anyone is a valuable guide for anyone who wishes to communicate effectively, clearly and successfully in all aspects of life.

Break your revenue records with Silicon Valley’s “growth bible” “ This book makes very clear how to get to hyper-growth and the work needed to actually get there ” Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest growing companies follow to achieve and sustain much, much faster growth. From Impossible to Inevitable details the hypergrowth playbook of companies like Hubspot, Salesforce. com (the fastest growing multibillion dollar software company), and EchoSign—aka Adobe Document Services (which catapulted from $0 to $144 million in seven years). Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records. Pinpoint why you aren’t growing faster Understand what it takes to get to hypergrowth Nail a niche (the #1 missing growth ingredient) What every revenue leader needs to know about building a scalable sales team There’s no time like the present to surpass plateaus and get off of the up-and-down revenue rollercoaster. Find out how now!

Kernaufgabe des Werbe- oder Kommunikationsberaters in Unternehmen ist die strategische Planung von Kommunikationsaktivitaten, also die inhaltliche Ausarbeitung von Werbe- oder Kommunikationskonzepten. Gleiches gilt fur Kontakter oder Strategic Planner bei Agenturen oder fur Consultants. Um diese Aufgabe professionell zu erfullen, muss er/sie Geschaftsstrategien analysieren, Elemente aus der Marketingtheorie praxisgerecht ubertragen und daraus stimmige Entscheidungen zur Kommunikation ableiten. Einen praxisbewahrten Ansatz, ein «Konzept fur Konzepte», das auch Neuromarketing, Social Media und die Web-basierte Kommunikationsforschung berucksichtigt, prasentiert dieses Buch. Der Autor uberwindet dabei die theoretische Darstellung reiner Lehrbucher und liefert viele Tipps, Beispiele und Checklisten, die den Anwender bis zur finalen Umsetzung seines Konzepts unterstutzen. Er vermittelt das notwendige Wissen, mit dem sich Umsetzungsvorschlage konstruktiv-kritisch bewerten lassen, und hilft damit, die meist eher subjektive Beurteilung von Kreativitat zu objektivieren und zu professionalisieren. Das Buch bietet viele neue, farbige Werbebeispiele, wieder versehen mit Kommentaren und Fragen, die zum Nach- und Weiterdenken uber Absichten, Umsetzungsqualitaten und finale Wirkungen fuhren. Erweitert wurde es unter anderem zu den Themen Kommunikations-Controlling und Benchmarking, Elektronische Kommunikation und Mobile Communications sowie zu Messen und Events.

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.

A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing. Marketing Plans is designed as a tool and a user–friendly learning resource. Every point illustrated by powerful practical examples and made actionable through simple, step–by–step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands–on guide to implementing every single concept included in the text. New chapters and content include: A ‘Does it Work’ feature throughout demonstrating examples of real successes using the processes in the book More substantial coverage of consumer behaviour to balance the book’s focus with B2B planning Digital techniques and practices brought fully up to date Also includes a comprehensive online Tutors’ Guide and Market2Win Simulator for those who teach marketing strategy