Digital @ Scale. The Playbook You Need to Transform Your Company

Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts—the kind of sales that transform your business. Here, you’ll learn how to turn the dangerous endeavor of selling to large companies and big contracts into a strategy for continued success and growth. Stop wasting time with little accounts and start landing monster accounts.

An updated third edition of the most comprehensive guide to small business success Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.

Learn how to succeed in the digital economy The paradigms of big business have changed. Business models that were once lucrative now seem to barely move the needle. Incumbents of the old guard find themselves superseded by new, digitally-charged, data-fuelled organisations that leverage platform-based business models. How can pre-digital businesses survive? They’re loaded with resources, brand power and deeply embedded networks, they just need a new playbook. Chasing Digital is that playbook. Outlining a clear and detailed framework, this book is designed to help leaders re-design their organisation from the bottom up by leveraging their strengths to create a new competitive advantage in the digital economy. From laying the foundations of transformation: developing a considered strategy, growing a conducive culture and building a receptive organisational design; to building core digital capabilities: taking advantage of data, harnessing artificial intelligence and embracing appropriate platforms; to adapting the accelerators of change: navigating board expectations, mitigating potential roadblocks and making the right investments, this playbook will give you the tools and mindsets needed to not only survive but to thrive and leave a legacy for future leaders. Integrate technology into your business strategy and culture Prioritise and manage your company’s digital transition Create opportunities for fast and intentional digital growth Learn how to minimise friction with stakeholders Cut through the jargon and hype, and focus on what is critical to undertaking a truly successful, company-wide, digital transformation. In a world where digital is changing everything, Chasing Digital will help your organisation to transition beyond old business models to adopt the new digital paradigm and a new era of business. Embrace the chase.

The acclaimed authors of The Book of Luck are back with some brilliant ideas for bringing more happiness into your life. The Book of Happiness is more than just a practical guide to improving your happiness levels. It's a complete makeover, aimed at putting a spring in your step, and a permanent lift to your spirits. We all know happiness is a state of mind, but few of us know how to improve our share of it. Many people think that happiness just comes out of nowhere. Not so. The reality is you can create your own happiness by choosing what you do, what you say, where you go, what you remember, who and what you surround yourself with, what you think and what you listen to. The Book of Happiness kicks off with a Happiness Questionnaire to give you an instant snapshot of your current state of mind. Once you have scored yourself, you will learn the areas you need to focus on. There is a workbook to complete at each key stage, as well as stirring anecdotes, tips and happy thoughts to keep you going. Just remember: it only takes 21 days to get rid of an unwanted habit and to acquire a new one. Isn't it about time you got the happiness habit?

"Fresh and useful . . . excellent practical advice . . . thorough and lucid . . . will be welcomed by many who have struggled to ask forgiveness and to forgive." -Publishers Weekly A finalist in the Books for a Better Life Awards competition! Discover the healing power of apology and put its magic to work in your life Do you have a difficult time apologizing or are you involved with someone who does? Do you tend to overapologize and appear weak in others' eyes? Do you want to reconcile with someone but feel they owe you an apology first? Do you need to apologize or make amends to someone but don't know how to go about it? In this inspiring book from internationally acclaimed therapist and self-improvement author Beverly Engel, you will learn why some people have difficulty apologizing while others tend to overapologize. You'll learn how to give a meaningful apology, how to ask for one, and how to receive one. From making amends with those you have hurt to dealing with someone who refuses to apologize to teaching children responsibility and empathy, this life-changing book shows you how to bring a healing new element of renewal into every relationship in your life. «Beverly Engel has eloquently explained the power of apology in a remarkably insightful and perceptive manner. No one has been better able to explain what an apology means and its role in reconciliation.» -Rabbi Charles A. Klein, author of How to Forgive When You Can't Forget: Healing Our Personal Relationships «Readers of this wise and lucid guide to the neglected art of authentic apology will acquire a powerful tool to help repair relationships with others and with themselves.» -Jeanne Safer, Ph.D., author of Forgiving and Not Forgiving: A New Approach to Resolving Intimate Betrayal «An engaging and in-depth book on a subject that has rarely been addressed so intelligently and thoroughly. Ms. Engel offers the reader specific suggestions that can help you improve all your relationships.» -Steven Farmer, M.F.T., author of Adult Children of Abusive Parents

How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

Explore the many options available to get the money you need for your business Whether your business is a new start-up, an established company attempting to grow, or somewhere in between, Get Your Business Funded gives you the full range of options for raising capital in today's challenging economy. Covering everything from bank loans to angel investors to equity financing to more unorthodox methods, this complete guide uses clear, easy-to-understand language to explain each approach. Divided into two sections: «Sources and Funding» and «What You Need to Know» Explains such unorthodox financing sources as peer-to-peer lending, online grants, business plan competitions, and the «friends and family plan» Reveals untapped funding streams available through the government Follows on the success of the author's previous work The Small Business Bible Pick up this reader-friendly guide and discover the many ways you can Get Your Business Funded right now.

How leaders from the best workplaces build trust in their organizations The Trustworthy Leader reveals the benefits organizations enjoy when trustworthy behavior is practiced consistently by their leaders. Drawing from examples from the Best Companies to Work For, Lyman, cofounder of Great Place to Work Institute, explains that being trustworthy means that leaders' behaviors are rooted in their commitment to the value of trust and not simply in an imitation of the practices of others. She identifies six elements that reflect a leader's trustworthiness: honor, inclusion, engaging followers, sharing information, developing others, and moving through uncertainty to pursue opportunities. Features leaders from great companies such as REI, Wegman's, R.W. Baird, TDIndustries, and more Based on more than 20 years of rigorous research into the value of trust in companies large and small and its link to financial and organizational performance Published to coincide with the release of the FORTUNE 100 Best Companies to Work For 2012 list This book offers a key to developing high levels of trust, a critical endeavor in an age when seemingly every day a story of a leader's lapse in ethical behavior makes headlines.

Transform team dynamics with practical, real-world tools for sustainable change Fix Your Team is the manager’s essential and practical guide to diagnosis and intervention. Packed with expert insight acquired over decades of experience in workplace relations and conflict resolution, this book systematically addresses problems with team dynamics and provides a blueprint for moving forward. Authors Rose Bryant-Smith and Grevis Beard bring a unique combination of legal nous, conflict management expertise, emotional intelligence and business experience to provide a wealth of valuable insights, with robust tools designed for easy implementation. This book offers diagnostic guidance to help you analyse existing issues with confidence, and a clear framework for removing the dysfunction. It includes practical scenarios we can all relate to, and actionable guidance on building buy-in, executing the strategy and looking after yourself through tough transformations. By tackling problems early and providing employees with the opportunity to improve their working relationships, managers, human resources and other internal advisors demonstrate their commitment to productivity, genuine care for employees and dedication to a healthy and ethical working environment. People working in dysfunctional teams will understand better what is going on, and understand what options exist for improvement. Diagnose team problems and learn what tools are available to help Determine the best use of resources and choose an implementable fix Develop a business case for intervention, and get support from the top Build morale, productivity and collaboration within the team Upskill employees to ensure sustainable improvements Build accountability in everyone for a positive workplace culture In today’s competitive environment, managers need to bring out the best in everyone. Team dysfunction affects productivity at all levels, and it’s contagious – managers must stop the problem before it spreads, to prevent larger and more pervasive issues down the road. Remediating team issues reduces legal and safety risks, but it goes deeper than that. Solving problems before they become public or impact other areas of the business improves the team’s respect for managers and leadership, reducing unnecessary turnover and resignations of good staff. Fix Your Team is a groundbreaking handbook for management looking to improve team dynamics, with practical solutions for productivity-killing, unethical and distracting issues. It gives all managers and internal advisors the confidence, strategies and solutions they need to repair tricky, toxic and troubled teams to create a great workplace.

The essential roadmaps for enterprise cloud adoption As cloud technologies continue to challenge the fundamental understanding of how businesses work, smart companies are moving quickly to adapt to a changing set of rules. Adopting the cloud requires a clear roadmap backed by use cases, grounded in practical real-world experience, to show the routes to successful adoption. The Cloud Adoption Playbook helps business and technology leaders in enterprise organizations sort through the options and make the best choices for accelerating cloud adoption and digital transformation. Written by a team of IBM technical executives with a wealth of real-world client experience, this book cuts through the hype, answers your questions, and helps you tailor your cloud adoption and digital transformation journey to the needs of your organization. This book will help you: Discover how the cloud can fulfill major business needs Adopt a standardized Cloud Adoption Framework and understand the key dimensions of cloud adoption and digital transformation Learn how cloud adoption impacts culture, architecture, security, and more Understand the roles of governance, methodology, and how the cloud impacts key players in your organization. Providing a collection of winning plays, championship advice, and real-world examples of successful adoption, this playbook is your ultimate resource for making the cloud work. There has never been a better time to adopt the cloud. Cloud solutions are more numerous and accessible than ever before, and evolving technology is making the cloud more reliable, more secure, and more necessary than ever before. Don’t let your organization be left behind! The Cloud Adoption Playbook gives you the essential guidance you need to make the smart choices that reduce your organizational risk and accelerate your cloud adoption and digital transformation.