Dracula

Design practices increasingly appeal to public organizations as a new and promising approach, but how can we make collaboration between designers and public sector innovators successful? Worldwide, design thinking is being used to come up with meaningful solutions for wicked social problems. However, the way in which public organizations operate in practice is not always in sync with the ways of working, techniques and mentality of design thinking. This book offers advice on how to ensure that a carefully executed design-thinking process actually leads to the desired change. With the help of a methodological approach and a number of insightful examples, this book illustrates how the practice of designers and public organizations, both on the work floor and in the boardroom, can be connected. This process is not about erasing the differences between designers and public organizations, but about turning these differences into something productive. This book will help to create the right context for an impactful design-thinking process with and within public organizations.

Books about advertising are, more often than not, supposed to act as sources of inspiration. Copy Paste daringly takes the opposite tack. It is not that the hoards of adverts compiled here are lacking in artistic merit. Au Contraire! The showcased advertisements have been presented at major industry conferences and have won prestigious awards. Another common trait among the campaigns that Copy Paste presents is that all of them are reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. Copy Paste provides the images and allows the reader to make the judgment call. A visual lesson in originality: selected campaigns possess unique hashtags that allow readers to interact with Joe la Pompe’s extensive research, cast their opinion online, and make their own judgements. Copy Paste, Joe la Pompe’s third book, campaigns for more creativity. Through over six hundred ad campaigns featuring under three hundred original concepts, the volume begs the question: coincidence, phenomenon, or shameless plagiarism? To decide, you will have to read it – at least twice.

В данном издании собраны лучшие юмористические рассказы, которые превратят изучение английского языка в увлекательное занятие. Тексты произведений адаптированы и снабжены параллельным переводом на русский язык. Для проверки понимания прочитанного в книге даны упражнения с ответами и англо-русский словарь. Английские тексты полностью озвучены носителями языка и бесплатно доступны для прослушивания на официальном сайте издательства АСТ в разделе "Читальня". Пособие адресовано всем, кто изучает английский язык и хочет читать литературу на языке оригинала.

The globalized world is both hyper-connected and ever more rife with conflict. How to Gather brings together cultural and scientific practitioners who reflect on these conditions.

«The Larousse Book of Bread» — книга для профессионалов и для тех, кто печет хлеб дома. Эрик Кейзер — пекарь в пятом поколении, владелец сети «Eric Kayser», покорившей своими круассанами 18 стран. В 1993 году во Франции вышел декрет, согласно которому запрещено использовать в хлебе искусственные добавки. Согласно декрету, если на вывеске написано "artisan boulanger", хлеб должен быть выпечен вручную и состоять он должен только из муки, воды, соли, дрожжей или закваски, и вся продукция, от муки до финального изделия, должна быть сделана в этом помещении. Именно таких критериев придерживается Эрик Кейзер в своём бизнесе.