From Bacteria to Bach and Back. The Evolution of Minds

From Sharon L. Bowman, the author of the best-selling Ten-Minute Trainer, comes the dynamic new book, Training from the BACK of the Room! This innovative resource introduces 65 training strategies that are guaranteed to deliver outstanding training results no matter what the topic, group, or learning environment. Now, trainers can replace the traditional «Trainers talk; learners listen» paradigm with a radical new model for designing and delivering instruction: «When learners talk and teach, they learn.»

How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers’ enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example). In your rush to embrace your customers’ digital mind are you ignoring an equally valuable asset: their analogue heart? Better yet, how can you leverage the analogue heart to provide your company or brand with an unbeatable competitive edge? The answer, according to internationally acclaimed futurist, Anders Sormon-Nilsson is Digilogue – the ‘translational sweet-spot, the convergence of the digital and the analogue.’ A book that will revolutionise how you do business in a digital world, Digilogue provides powerful insights, strategies and tools to help you provide value to digital minds, while connecting with analogue hearts.

A comprehensive history of the evolution of technical analysis from ancient times to the Internet age Whether driven by mass psychology, fear or greed of investors, the forces of supply and demand, or a combination, technical analysis has flourished for thousands of years on the outskirts of the financial establishment. In The Evolution of Technical Analysis: Financial Prediction from Babylonian Tablets to Bloomberg Terminals, MIT's Andrew W. Lo details how the charting of past stock prices for the purpose of identifying trends, patterns, strength, and cycles within market data has allowed traders to make informed investment decisions based in logic, rather than on luck. The book Reveals the origins of technical analysis Compares and contrasts the Eastern practices of China and Japan to Western methods Details the contributions of pioneers such as Charles Dow, Munehisa Homma, Humphrey B. Neill, and William D. Gann The Evolution of Technical Analysis explores the fascinating history of technical analysis, tracing where technical analysts failed, how they succeeded, and what it all means for today's traders and investors.

Engage on a deeper level by disrupting the typical business development script Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today’s purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition. This path requires a reinvention of today’s dated business model, abolishing the inefficient, siloed approach of developing a business strategy first and then later creating separate strategies for marketing, HR, manufacturing, R&D, etc. The new integrated model fuses a tight integration of business, technology innovation and engagement strategies, all of which are bound together by a company’s moral purpose. When moral purpose is central to an organization’s core, everything branches out from a place of authenticity. Rather than a siloed CSR effort, you develop employee and customer relationships based on real—not curated—connections with a brand’s moral mission. You build true engagement, trust and evangelism. And, along the way, your customers will actually help to co-create your brand. This book shows you how to transform your business by putting moral purpose to work for your stakeholders and the planet. Embrace a new model that integrates business, technology innovation, and engagement strategies with moral purpose as the glue that binds them together Learn the key steps to find your moral purpose Discover how to engage audiences with a transparent, authentic marketing approach that forges powerful connections and builds trust. With a world of options at their fingertips, today’s purpose-driven customers want a brand they can identify with and trust. Authentic Marketing shows you how to make your brand more human, more likeable, more genuine and guides you on how to connect with audiences on a moral level. This process will build a new level of engagement that will benefit both your long-term value and the world.

Published by the American Geophysical Union as part of the Special Publications Series. Tectonic, Climatic, and Cryospheric Evolution of the Antarctic Peninsula presents the analysis of data collected during the SHALDRIL program, which sampled the most complete Cenozoic stratigraphic section in the Antarctic Peninsula. The stratigraphic intervals sampled fill major gaps in the existing stratigraphic record in the region, which is believed to have been the last place in Antarctica to become fully glaciated and, as such, the last refugium for plants and animals living on the continent. Providing previously unpublished results from studies aimed at improving our understanding of the changes in climate, glacial setting, and fauna and flora that took place over the past 30 million years, the volume highlights include discussions of marine seismic and drill core records documenting the initial growth and expansion of an ice sheet across the northernmost Antarctic Peninsula continental shelf in the northwestern Weddell Sea. The book features: Detailed vegetation and phytoplankton evolution from greenhouse through icehouse conditions in Antarctica's last refugium Sand grain texture and micromorphology indicating ice sheet control of weathering style Exhumational history around the Drake Passage margins from thermochronology and sediment provenance Comprehensive review of the opening of the ocean passageway between Antarctica and South America and the associated regional tectonics. Tectonic, Climatic, and Cryospheric Evolution of the Antarctic Peninsula will be of interest to geologists, climatologists, and glaciologists interested in climate and cryosphere evolution and those factors that regulate it.

Winner of the American Sociological Association's 'Distinguished Book Award' in the Religion category. For most of us, «Apocalypse» suggests the cataclysmic end of the world. Yet in Greek «apocalypse» means «revelation,» and the real subject of the Book of Revelation is how the sacred arises in history at a moment of crisis and destiny. With origins in ancient religions, the apocalyptic has been a transformative force from the time of the Crusades, through the Reformation, the French Revolution and modern communism, all the way to the present day «Islamic Jihad» and «War on Terror.» In Apocalypse, John R. Hall explores the significance of apocalyptic movements and the role they have played in the rise of the West and «The Empire of Modernity.» This brilliant cross-disciplinary study offers a novel basis for rethinking our social order and its ambivalent relations to sacred history. Apocalypse will attract general readers seeking new understandings of the world in challenging times. Scholars and students will find a compelling synthesis that draws them into conversation with others interested in religion, theology, culture, philosophy, and phenomenology, as well as sociology, social theory, western civilization, and world history.

This title is an essential primer for all students who need some background in microbiology and want to become familiar with the universal importance of bacteria for all forms of life. Written by Gerhard Gottschalk, Fellow of the American Academy of Microbiology and one of the most prominent microbiologists in our time, this text covers the topic in its whole breadth and does not only focus on bacteria as pathogens. The book is written in an easy-to-read, entertaining style but each chapter also contains a `facts' section with compact text and diagrams for easy learning. In addition, more than 40 famous scientists, including several Nobel Prize winners, contributed sections, written specifically for this title. The book comes with color figures and a companion website with questions and answers. Key features: Unique, introductory text offering a comprehensive overview of the astonishing variety and abilities of Bacteria Easy-to-read, fascinating and educational Written by one of the best known microbiologists of our time Color images throughout Each chapter has a compact tutorial part with schemes on the biochemistry and metabolic pathways of Bacteria Comes with a companion website with questions and answers