Google Speaks. Secrets of the World's Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page

When Warren Buffett Speaks. . . people listen. «If people want to improve their investing skills, it has to help to study how the Master does it. This short book outlines Buffett's philosophy and techniques.» —Peter S. Lynch, Fidelity Investments «Common sense with a deft irony . . .» —John C. Bogle, founder of The Vanguard Group and author, The Little Book of Common Sense Investing «It was Warren Buffett's thoughts and philosophy that first captivated investors. Janet Lowe has done us all a great service by collecting and arranging Warren Buffett's wit and wisdom in an easy-to-read and enjoyable book.» —Robert G. Hagstrom, Portfolio Manager, Legg Mason Growth Trust mutual fund, and author, The Warren Buffett Way, Second Edition «A must-read. Buffett's wit and wisdom is a roadmap for anyone looking to succeed in business, investing, and life.» —Steve Halpern, Editor, www.thestockadvisors.com

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach—including Coca-Cola, Nike, Microsoft, American Express and others—open the next chapter of marketing. . . as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You’ll learn: The history and fundamental principles of experiential marketing How top brands have reset marketing mixes as experience-driven portfolios The anatomy of a brand experience The psychology of engagement and experience design The 10 habits of highly experiential brands How to measure the impact of experiential marketing How to combine digital and social media in an experiential strategy The experiential marketing vocabulary How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today’s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands.

Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder and never before has a single brand been so successfully deployed across such a diverse range of goods and services. So how does he do it? The Unauthorized Guide to Doing Business the Richard Branson Way draws out the universal lessons from Richard Branson's remarkable success and identifies 10 strategies that can be applied to any business or career: 1. Pick on someone bigger than you 2. Do the hippy, hippy shake 3. Haggle: everything's negotiable 4. Make work fun 5. Do right by your brand 6. Smile for the cameras 7. Don't lead sheep, herd cats 8. Move faster than a speeding bullet 9. Size does matter 10. Never lose the common touch Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Jamie Oliver; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.

Praise for Be the Solution «In the past, many believed you either went into 'public service' to do good, or you 'went into business' to make money. Few realized that the long-term success of business depends on serving people, not making money. Few realized that perhaps the best way to serve the public was through free enterprise. Whole Foods Market founder John Mackey, visionary thinker Michael Strong, micro lender Muhammad Yunus, and a few others understand these truths. Be the Solution is the best single book to read to understand the emerging ways in which entrepreneurs can change the world.» —Gary Hoover, serial entrepreneur, founder of Hoover's Business Information Service, Hooversworld.com «Michael Strong speaks the truth. A must-read for our new American government.» —Sam Wyly, founder, Green Mountain Energy; author of 1,000 Dollars and an Idea «This book is totally fantastic. Treat your mind to a feast. Use it to tune your vision towards what really works.» —Charles Harper, Senior Executive VP, Chief Strategist, John Templeton Foundation «Perhaps more than ever before, young people today are motivated by the desire to make the world a better place. Unfortunately, many have little idea about how to do it, and their educational studies provide them with little direction. In contrast, this book is a road map about how we can get from where we are to where we want to be—to a more peaceful, more prosperous, and more environmentally sound world. Plus, it is exciting, uplifting, and adventurous. Indeed, it provides the recipe for a better world.» —Dr. James Gwartney, coauthor of Economic Freedom of the World: 2007 Annual Report; Gus A. Stavros Eminent Scholar Chair at Florida State University «This is a very thoughtful and timely book that asks us to look around—and to look within—the amazing opportunities that entrepreneurship offers to the world. I recommend this book to anyone interested in finding solutions to the current crisis.» —Giancarlo Ibarguen, Executive President, Universidad Francisco Marroquin «At last, a book about the heart of capitalism as a force for creating good in the world for solving many of our tough societal problems. I hope our political leaders read it.» —R. Edward Freeman, Olsson Professor of Business Administration, Academic Director, Business Roundtable Institute for Corporate Ethics, University of Virginia

A book of ideas on the future of business from some of the most brilliant and compelling minds of today and tomorrow. * Written by bestselling authors of Leadership the Sven-Goran Erikkson Way and the Financial Times Handbook of Management. They are also founders of the successful UK company Suntop Media. * First-hand material from the world's top management thinkers.

The strategies and techniques of THE investment legend Warren Buffett Wealth follows the world's greatest investor from the beginning of his career, as he takes a 100-dollar investment and turns it into one of the most successful multibillion-dollar companies in the world. By carefully detailing how Buffett began his career and discussing what he learned from Benjamin Graham, this book reveals the true secrets to Buffett's success. Readers will see how Buffett reached the pinnacle of his profession by following certain key principles such as investing in old-style traditional American companies, holding the companies forever, and hiring and keeping the same managers. Robert P. Miles (Tampa, FL) is a writer, speaker, and consultant. He is also the author of The Warren Buffett CEO (0-471-44259-3) and 101 Reasons to Own the World's Greatest Investment: Warren Buffett's Berkshire Hathaway (0-471-41123-X).

The Ultimate Guide to Buying and Selling Property Like the Experts How do the world's most successful developers–from Donald Trump to Sam Zell–make the most of every real estate transaction? The answers are found throughout Maverick Real Estate Investing. In this one-of-a-kind book, you'll learn the secrets to making a good deal, using other people's money, establishing cash flow targets, finding the best locations, getting top legal and tax counsel, overcoming negative responses, selling at the right time, and much more. It's must reading for every aspiring real estate titan, and will give you the tools necessary to make every deal a profitable one. «Steve Bergsman's profiles of some of the most successful investors of our time give an illustrative and illuminating insight into how the best in the business have consistently managed their risk . . . and raised their returns. If you want to make it in the competitive world of real estate investing, read this book!» –Dale Anne Reiss, Global and Americas Director of Real Estate, Hospitality, and Construction Services, Ernst & Young «For the novice–and even the experienced–investor in real estate, Steve Bergsman's book contains lots of worthwhile ideas. Better still, it clearly explains how to implement them. Easy to read and insightful, it's one of the better how-to investment guides around.» –Richard Rescigno, Managing Editor, Barron's «I have been reading Steve Bergsman's insightful real estate reporting and commentary for over a decade. He is one of the best real estate writers in America, as evidenced by his captivating analysis in Maverick Real Estate Investing, where he melds personalities and investing principles into a very good read.» –Jonathan L. Kempner, President and Chief Executive Officer Mortgage Bankers Association

Winning business strategies from CEOs of 50 successful small businesses (some of which are now large corporations) who share their experiences to help those starting or growing their own business Small business is the engine that drives America's new economy. In The Engine of America, former administrator of the Small Business Administration (SBA), Hector Barreto and veteran journalist Bob Wagman reveal the winning business strategies of CEOs from 50 companies. For all those starting or growing their own small business, the wisdom, experience, and counsel of these successful leaders provides inspirational and thoughtful advice on making it as an entrepreneur. In this book, Barreto shares details of business success, and the insights he gained while administering the nation's largest small business loan, training, and counseling organization. Some of those sharing their stories in The Engine of America have grown their businesses from the most humble of beginnings into corporate giants whose brands are household names and whose operations are integral parts of the national economy. Others may not be instantly recognizable, but what they have in common is success. Hector Barreto believes if you can teach a small business owner something he or she doesn't know, but which is critical to the growth of their small business or which allows them to avoid a critical mistake, you have helped put them on the road to success. That's what The Engine of America will do. Hector V. Barreto (Los Angeles, CA) is the former five-year administrator of the U.S. Small Business Administration where he directed a $60 billion support system for American entrepreneurs. He has lived and worked in all regions of the country, and is currently the Chairman of the Latino Coalition and a frequent speaker on small business topics. Robert Wagman (Washington, DC) is the former Capitol bureau chief for Scripps Howard's Newspaper Enterprise Association. He is also a former field producer for 60 Minutes, editor of the World Almanac on Politics, and author of many business and political nonfiction books.

Let the magic of J.K. Rowling's classic series take you back to Hogwarts School of Witchcraft and Wizardry. Issued to mark the 20th anniversary of first publication of Harry Potter and the Chamber of Secrets, these irresistible House Editions celebrate the noble character of the four Hogwarts houses. Featuring gorgeous house-themed cover art and interior line illustrations by Kate Greenaway Medal winner Levi Pinfold, each book will also have vibrant sprayed edges in the house livery. Entertaining bonus features exclusive to each house accompany the novel. All seven books in the series will be issued in these highly collectable House Editions. A must-have for anyone who has ever imagined sitting under the Sorting Hat in the Great Hall at Hogwarts waiting to hear the words, 'Better be HUFFLEPUFF!' you'll always find a home at Hogwarts! .

Let the magic of J.K. Rowling's classic series take you back to Hogwarts School of Witchcraft and Wizardry. Issued to mark the 20th anniversary of first publication of Harry Potter and the Chamber of Secrets, these irresistible House Editions celebrate the noble character of the four Hogwarts houses. Featuring gorgeous house-themed cover art and interior line illustrations by Kate Greenaway Medal winner Levi Pinfold, each book will also have vibrant sprayed edges in the house livery. Entertaining bonus features exclusive to each house accompany the novel. All seven books in the series will be issued in these highly collectable House Editions. A must-have for anyone who has ever imagined sitting under the Sorting Hat in the Great Hall at Hogwarts waiting to hear the words, 'Better be HUFFLEPUFF!' you'll always find a home at Hogwarts! .