Guerrilla Marketing for Job Hunters 3.0. How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters—because it creates a stronger bond with those who love you Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.

NEVER COME SECOND PLACE AGAIN If you’re not winning, you’re losing. And you don’t want to be a loser, do you? Life is full of opportunities to win or lose on a daily basis. Want to win arguments, negotiate better and get your way in more discussions? Want to pitch ideas that win support and plaudits? Want to get yourself noticed and come out on top in the job market? Discover how to triumph when it really counts. How can you gain the competitive advantage and come first more often? Learn how to avoid that frustration of not succeeding – when your point isn’t heard in an argument, or your hard fought pitch is rejected – and to achieve the results you know you deserve. THE SCIENCE OF WINNING Drawing on the latest research and proven psychological principles, bestselling author and psychologist Dr Rob Yeung outlines practical success strategies and powerful scenarios that you can apply to all facets of your life. This is your strategy book for success at work and in life. Get the breaks, beat the others and take your life to a whole new level.

The true story of the man with the Best Job in the World The Best Job in the World is the story of how following your passions can lead to life-changing opportunities. Adventurer Ben Southall shares his experiences and lessons learned as the winner of the inaugural Tourism Queensland's Best Job in the World campaign, and reveals how this has led to ongoing opportunities since. Part autobiography, part insight into the power of a unique marketing campaign, this book follows Ben's journey—from leaving the UK on his own expedition around Africa to his new role as caretaker of Hamilton Island on the Great Barrier Reef. You'll learn about the skills and experiences that shaped Ben's path, together with the inevitable pitfalls that he faced along the way to living his dream. The sole winner of the Best Job in the World campaign, Ben's perspective is a unique one to share the serious challenges that arose from being catapulted into a high profile job in an idyllic location. Humorous and poignant, the story is as much holistic life guide as travel guide, providing a motivational and inspirational tale that may just be the push you need to: Get inspired—see the opportunities around you and grab them with both hands Embrace the unknown, overcome life's obstacles and challenge expectations Live out your dreams and be your authentic self Climb out of the rut and take part in the world around you In The Best Job in the World, Ben Southall answers the questions everyone is asking: «What is it like? Is it really the best job in the world?» You'll learn how to transform your interests and passions into a flexible, long-term career, and how following the road less travelled can lead to living your best life. If you're dissatisfied, stuck in a rut or merely curious, The Best Job in the World is a must-read tale of aspiration, inspiration and motivation.

‘I wish I’d been able to read this book when I was 20. Mind you, it’s never too late’ Clare BaldingIn The Skills award-winning broadcaster Mishal Husain inspires, champions and encourages women to make their ambitions a reality by focusing on practical skills that make a difference.Gathering together advice for women of all ages, whether they are new graduates, working mothers or simply seeking a career change, The Skills explains:How to present yourself to maximum effect, in person and onlineHow to prepare for quick wins, big moments and plan for long-term goalsHow to gain confidence and authorityHow to navigate the ups and downs of a long working life and build resilienceDrawing on Mishal’s own experience, interviews with experts and with inspirational figures from Martha Lane Fox to Malala Yousafzai, The Skills will guide women in honing the abilities they need to thrive in whatever field they choose.

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his «4 P's of Marketing» In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

There are few books available which cover the full job-searching, application, interview and negotiation process. The Definitive Job Book is just that – it covers every single aspect of job-hunting in seven chapters. Each chapter includes 'advice from the inside' interviews with HR and recruitment specialists and 'I've been there too' interviews with people who have successfully navigated the recruitment minefield. The Definitive Job Book Is an essential reference for anyone – from graduates starting out, to senior executives seeking a change – to the job-hunting process. You will need only THIS book to get the job of your dreams.

One of the most enduring ideas in economics is that unemployment is both unavoidable and necessary for the smooth functioning of the economy. This assumption has provided cover for the devastating social and economic costs of job insecurity. It is also false. 
 
In this book, leading expert Pavlina R. Tcherneva challenges us to imagine a world where the phantom of unemployment is banished and anyone who seeks decent, living-wage work can find it – guaranteed. This is the aim of the Job Guarantee proposal: to provide a voluntary employment opportunity in public service to anyone who needs it. Tcherneva enumerates the many advantages of the Job Guarantee over the status quo and proposes a blueprint for its implementation within the wider context of the need for a Green New Deal.
 
This compact primer is the ultimate guide to the benefits of one of the most transformative public policies being discussed today. It is essential reading for all citizens and activists who are passionate about social justice and building a fairer economy.

Win the respect you deserve You probably already have the skills to be more fulfilled and successful. But sometimes it’s about showcasing these skills so that colleagues, customers, friends and the rest of the world can recognize what you do. Drawing on extensive research and inspiring real-life examples, psychologist and bestselling author Dr. Rob Yeung guides you through proven techniques that will get you noticed for all the right reasons. How to Stand Out shows you how to: Utilize winning body language techniques Incorporate the words that get people nodding in agreement Supercharge your persuasive skills to sell products, pitch ideas, network, and socialize with friends Boost your motivation to become more successful Improve your confidence to get the results you desire Praise for the Book “We all need to sell ourselves and this book is a great, very readable guide on how to do that. This book is full of useful career advice – and brought to life by fascinating examples and often surprising insights.” Rhymer Rigby, writer for The Telegraph and Financial Times and author of 28 Business Thinkers Who Changed the World “How to Stand Out covers the latest evidence on body language, communication and persuasion. It’s a rigorously researched, compelling and sometimes surprising read no matter what your goals in life. You will undoubtedly learn something new.” Dr Tomas Chamorro-Premuzic, CEO of Hogan Assessments, and Professor of Business Psychology at University College London and Columbia University “Engaging, no-nonsense and full of scientifically proven advice – an essential book for anyone wanting to outshine the crowd and get ahead in business and life.”Dr. Michael Sinclair, co-author of Mindfulness for Busy People, Founder & Clinical Director, City Psychology Group “An easy read with some well researched, practical and evidence backed advice. Definitely stands out from the crowd and can easily be applied straight away.” Paul Hughes, Executive Development Director at Cranfield School of Management “An extraordinary book for everybody: Dr Yeung’s book presents a wealth of useful tips on how to build your confidence and stand out from the crowd. This book is a treasure trove of useful tips on how to outperform in a job interview, get promoted, win more customers, get your business funded or simply become more successful in life.” Professor Khalid Hafeez, Dean of The Claude Littner Business School at the University of West London “Practical, accessible tips and techniques for making yourself more interesting to clients, customers, and friends!” Tamara Box, Partner and Global Chair of the Financial Industry Group at international law firm Reed Smith LLP “Once again, Rob Yeung demonstrates how challenge can quickly become opportunity. He has the uncanny knack of identifying our insecurities, helping us view them from a different angle and transforming them into foundation stones for building new confidence. Whether you want to learn to ‘talk like TED’, present your best side at a job interview, or simply want to stand out from the crowd – this new book offers simple, clear and practical guidance. Like his previous books, this is another example of why Dr Rob Yeung stands out from other psychologists and coaches.” Malcolm Green, Creative Chairman at advertising agency Green Cave People

Becoming the Very Best First-Time Leader Congratulations! You’re now in charge. Perhaps it’s your first time as a leader, or maybe you want to fine-tune your skills. Either way, you’ve begun one of the most rewarding chapters of your career. But, like many beginnings, the first few years can be challenging. Fortunately, you don’t have to tackle this challenge on your own. Your First Leadership Job gives you practical advice straight from others who have walked in your shoes. Not only does it include dozens of tools to ensure your success, but it’s also based on the authors’ and DDI’s extensive experience and research, which ultimately has led to the development of millions of leaders around the world. In fact, a quarter-million leaders will be developed this year alone via DDI training. Your First Leadership Job is divided into two sections. Part 1 introduces the concept of catalyst leader—one who sparks energy, passion, and commitment in others. Your transition to catalyst leader is a major step in your leadership journey. This book provides essential tips to put you on the catalyst path. Ultimately, leadership is about the many conversations—frequent, clear, authentic, and occasionally difficult—that you will have daily. Your First Leadership Job builds awareness of the fundamental skills you’ll come to rely on to make every one of these interactions successful. Part 2 devotes 13 chapters to critical core leadership competencies, including coaching for success, hiring the best employees, turning dreaded appraisals into discussions that propel performance, and handling difficult employees. It also includes a chapter for first-time female leaders. Look at Your First Leadership Job as an indispensable companion to becoming an awesome leader—one who will make a positive, lasting impact on your team, family, and career. Visit www.yourfirstleadershipjob.com to learn more.

Many women today wonder: what will it take to get that seat at the boardroom table? Earn that coveted promotion? Or simply have their voices heard? Taking the Stage provides a comprehensive, proven approach that enables women to come forward into the spotlight and speak up, stand out, and succeed. Based on a program from the Humphrey Group that has been delivered to over 400,000 women worldwide, Taking the Stage shows women—no matter their age, rank, or profession—how to communicate with courage and confidence in every situation, from formal speeches to brief hallway conversations. Judith Humphrey provides the inspiration and practical advice for women to “take the stage” mentally, verbally, vocally, and physically. Women can make the most of every opportunity by understanding how best to: Speak up confidently, even when others don’t agree; Convey their accomplishments without self-doubt; Be assertive but not aggressive; Deliver clear and convincing messages; Move beyond “minimizing” language and apology; Find their own powerful and authentic voice; Achieve confident body language and a leadership presence. By applying these techniques and others to every communication— whether making a presentation, speaking at meetings, conducting an elevator conversation, or selling themselves in job interviews—women will be recognized as the leaders they are and attain positions of influence. For women at all stages of their career, and for managers and executives committed to supporting and guiding women on their leadership journeys, Taking the Stage is the practical, broad-based solution that will allow women to speak up confidently, gain respect, earn the promotions they deserve, and secure their places at the boardroom table.