Guillermo del Toros The Shape of Water Creating a Fairy Tale for Troubled Times

Theorizing gender is more urgent and highly political than ever before. These are times, in many countries, of increased visibility of women in public life and high-profile campaigns against sexual violence and harassment. Challenges to fixed, traditional gender norms have paved the way for the recognition of gay marriage and gender recognition acts allowing people to change the gender assigned to them at birth. Yet these are also times of religious and political backlash by the alt right, the demonization of the very term ‘gender’ and a renewed embrace of the ‘naturalness’ of gendered difference as ordained by God or Science. 
 
A follow-up to the authors’ 2002 text, Theorizing Gender, this timely and necessary intervention revisits gender theory for contemporary times. Refusing a singular ‘truth about gender’, the authors explore the multiple strands which go into making our gendered identities, in the context of materialist and intersectional perspectives interwoven with phenomenological and performative ones. The resulting critical overview will be a welcome and invaluable guide for students and scholars of gender across the social sciences and humanities.

CONSTANCIA Fairy Tale 50 Женская парфюмерия

Everything you need to know to design a profitable business plan Whether you're starting a new business or you’ve been trading for a while, Creating a Business Plan For Dummies covers everything you need to know. Figure out whether your business idea is likely to work, how to identify your strategic advantage, and what you can do to gain an edge on the competition. Discover why a business plan doesn't have to be a thrity-page document that takes days to write, but can be a simple process that you do in stages as you work through your business concept. Learn how to prepare an elevator pitch, create a start-up budget, and create realistic sales projections. Discover how to predict and manage expenses, and assemble a financial forecast that enables you to calculate your break-even. Look at the risk involved in this business and experiment with different scenarios to see if you’re on the right track. Explains how to create a one-page business plan in just a few hours Takes a simple step-by-step approach, focusing on budgets, financials, and everyday practicalities Offers focused guidance on managing cashflow, designing marketing plans, and establishing a long-term vision for your business Includes access to downloadable templates and worksheets, as well as helpful online audio and video components Written by Veechi Curtis, bestselling author and business consultant A good business plan is the first step to success for any new business, and getting it right can mean the difference between big profits and big trouble. Creating a Business Plan For Dummies gives you the detailed advice you need to design a great business plan that will guide your business from concept to reality.

Praise for The Power of Framing «The primary work of leadership involves managing meaning through framing. Fairhurst shows that the way leaders use language to frame people, situations, and events has important consequences for the way individuals make sense of the world and their actions. The Power of Framing is an accessible and inspirational read for leaders who want to shape their organizations in ethically responsible ways.» —J. KEVIN BARGE, professor, Texas A&M University «An ideal book for MBA students and business professionals who are interested in specific tools for constructing leadership in their professional worlds. By focusing on the language toolbox of leadership, the book empowers anyone to construct leadership through talk and interaction.» —JOLANTA ARITZ, associate professor, Center for Management Communication, USC Marshall School of Business «Building on her earlier acclaimed work, and written in a highly accessible style, Fairhurst's thoughtful study provides us with a practical and highly relevant analysis of the power of framing language from a leadership perspective. This is a must-have book.» —DAVID GRANT, professor of organizational studies, University of Sydney «Communication is the most important element of leadership, and framing of the subject and situation is one of the most powerful tools available to leaders. Gail Fairhurst has created the handbook to help leaders do this right. A must-read for anyone in a leadership capacity.» —RICH KILEY, venture capitalist, and retired Procter & Gamble marketing and HR executive «To be an effective global manager, there is nothing more critical than understanding how to frame an issue so that you are effectively communicating and motivating in a culturally sensitive manner. This book will tune you into these issues and show you how to make certain your communication is properly interpreted by your audience.» —OLGA JACOB, general sales manager (Belgium, Netherlands, and Luxembourg), American Airlines

The #1 bestselling programming book is back with updated and expanded coverage of the newest release of WoW! World of Warcraft (WoW) is currently the world's largest massively multiplayer online role-playing game. The newest release, «Wrath of the Lich King,» has created a demand for updated information on writing addons. This eagerly anticipated edition answers that request and is an essential reference for creating WoW addons. Written by a duo of authors who have each contributed a number of successful WoW addons, the book offers an overview of Lua and XML (the programming languages used to write addons) and includes coverage of specific pitfalls and common programming mistakes-and how to avoid them. Valuable examples show you detailed aspects of writing addons for WoW and demonstrate how to implement addon concepts such as variables, slash commands, secure templates, and more. World of Warcraft insiders share their techniques for writing addons for both the latest version of WoW as well as the new Wrath of the Lich King expansion set Guides you through the specific nuances of the WoW API with the use of detailed examples Discusses ways to distribute and host your WoW addons so others can download and use them Explains how to respond to events, create frames, and use the WoW API to interact with the game You'll be well on your way to creating exciting WoW addons with this comprehensive reference by your side. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Discover the Upside of Down enlightens readers and give them investment strategies for both protection and profits. Chapters include information on the hot button economic topics of today and for the foreseeable future: oil, gold, real estate, stocks, the dollar, the U.S. and global economies and the future outlook from a longterm viewpoint for each. A timely book with a timely message, this book targets the investor concerned about maintaining their investments during volatile times.

The Times has the most famous letters page of any newspaper. This delightful selection of over 300 items of correspondence over the last century shows precisely why.As a forum for debate, playground for opinion-formers, advertising space for decision-makers and noticeboard for eccentrics, nothing rivals it for entertainment value. By turns well-informed, well-intentioned, curious, quirky and bizarre, since 1914 it has taken the temperature of the British way of life and provided a window on the national character.Among those who have written to The Times to have their say are some of the major political and literary figures of the modern era, including Margaret Thatcher, Benito Mussolini, Graham Greene and John Le Carr?. There are contributions, too, from Agatha Christie, Alastair Campbell, AA Milne, Yehudi Menuhin, Theresa May and Morrissey.If you want to know why kippers are dyed, who first turned up their trousers, how to make perfect porridge or just how to have a letter printed in The Times, this infinitely witty, diverting and memorable anthology should be, sincerely, yours.

Become an effective adult educator by approaching teaching systematically As the author describes at the beginning of Creating Courses for Adults, «The big idea of this book is that education for adults has to be designed.» Whether in basic skills training, English language classes, professional development workshops, personal interest courses, or formal degree programs, good teaching tends to conceal all the planning and decisions which had to be made in order to present participants with a seamless and coherent process for learning. The author posits that nobody is a completely intuitive teacher and that everybody has to make a series of choices as they put courses together. The decisions they make are important and far-reaching, and deserve to be considered carefully. Starting with the three core factors which must be taken into account when creating courses, Creating Courses for Adults walks readers through a manageable process for addressing the key decisions which must be made in order to design effective learning. Instructor factors are what the teacher brings to the teaching and learning process, such as experience and preferences. Learner factors are the influences that students bring with them, including their past experiences and expectations for the class. Context factors include the educational setting, whether in-person or online, as well as the subject matter. Readers of Creating Courses for Adults will learn a systematic approach to lesson and course design based on research into the ways adults learn and the best ways to reach them, along with pointers and tips for teaching adults in any setting.

A clear and focused guide to creating useful user experience documentation As web sites and applications become richer and more complex, the user experience (UX) becomes critical to their success. This indispensible and full-color book provides practical guidance on this growing field and shares valuable UX advice that you can put into practice immediately on your own projects. The authors examine why UX is gaining so much interest from web designers, graduates, and career changers and looks at the new UX tools and ideas that can help you do your job better. In addition, you'll benefit from the unique insight the authors provide from their experiences of working with some of the world's best-known companies, learning how to take ideas from business requirements, user research, and documentation to create and develop your UX vision. Explains how to create documentation that clearly communicates the vision for the UX design and the blueprint for how it's going to be developed Provides practical guidance that you can put to work right away on their own projects Looks at the new UX tools and ideas that are born every day, aimed at helping you do your job better and more efficiently Covers a variety of topics including user journeys, task models, funnel diagrams, content audits, sitemaps, wireframes, interactive prototypes, and more Communicating the User Experience is an ideal resource for getting started with creating UX documentation.