Hooked

In Jane May's delightfully witty and original take on a classic Grimms' fairytale, a sailor with a dream gets help from a very fishy source. . . The moment Clarence «Woody» Woods, assistant dock master at Miami's exclusive Trade Winds Yacht Club, sets eyes on waitress Madalina Dragoi, he falls head over heels in love. As bad luck would have it, Madalina is smitten too–with Todd Hollingshead, a wealthy, suave club regular. Woody has no problem handling the sleek, multi-million dollar sailing vessels that dock at Trade Winds, but when it comes to winning a woman like Madalina, he could use a little help. Who knew it would arrive in the form of the enchanted fish he catches one afternoon? Before Woody can write off the talking tuna as a sun-induced hallucination, this unlikely benefactor is granting Woody's every wish, allowing him to sweep Madalina off her feet and into the sunset. At least that's how things were supposed to work out. Now, as Woody is about to discover, fairy tales aren't what they used to be–and fate has a way of writing its own version of happily-ever-after. . . Praise for Jane May's Doggy Style. . . "A must-read–hilarious and refreshingly original. You'll howl!" –Greg Oehler, Publisher of New York Dog and Hollywood Dog magazines «Sit back and enjoy seeing things from a dog's perspective.» –Tracie Hotchner, author of The Dog Bible .

'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather Nir Eyal reveals how successful companies create products people can't put down - and how you can too Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App. .