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How to be a Nurse or Midwife Leader is an indispensable guide for all nurses and midwives who wish to develop and improve their practice as leaders. Written in collaboration with the NHS Leadership Academy, this practical book draws on the real experience of over 10,000 nurses and midwives to bring leadership dilemmas to life in specific situations. Key learning features include: How to develop your self-awareness How to develop your personal impact and presence How to survive and thrive How to get your message across How to get the best out of others How to work with and lead other professionals and patients How to have courageous conversations How to balance conflicting demands and needs Containing exercises and reflective questions to help apply theory to leadership practice, How to be a Nurse or Midwife Leader is an ideal companion for all nurses and midwives, whether you are newly qualified, or stepping into a team leader role.

The expert guide to effective internal consulting This book guides internal consultants through the steps necessary to bolster their credibility, build relationships within the organization, develop internal marketing abilities, and apply proper methodologies to their work. Alan Weiss, an experienced consultant, provides practical techniques the internal consultant, internal human resources practitioner, and any other internal change agent can use to excel at work, advance their careers, and become valued assets to their organizations. Some of the major subjects covered include setting up the proper environment for success and establishing peer-level interactions. Alan Weiss, PhD (East Greenwich, CT), has consulted with hundreds of organizations around the world, including Mercedes-Benz, Hewlett-Packard, Merck, and Chase. He lectures widely and appears regularly on radio and television to discuss productivity and performance. He is the author of twelve books, including Getting Started in Consulting (Wiley: 0-471-38455-0), The Ultimate Consultant (Jossey-Bass: 0-7879-5508-6), How to Acquire Clients (Jossey-Bass: 0-7879-5514-0), and Process Consulting (Jossey-Bass: 0-7879-5512-4).

Effective data presentation is an essential skill for anybody wishing to display or publish research results, but when done badly, it can convey a misleading or confusing message. This new addition to the popular “How to” series explains how to present data in journal articles, grant applications or research presentations clearly, accurately and logically, increasing the chances of successful publication.

Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: Planning for integrated marketing communications and digital marketing Developing multichannel strategy Developing the CRM plan Marketing effectiveness and accountability Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text. «It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written. It is a best-seller in Europe and I strongly recommend the book to anyone with an interest in marketing planning.» —Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York «I am extremely impressed by the step lucidity of what is presented.» —Dr D. H. Eaton, North Carolina University «A book reaching the quantities sold of Marketing Plans must be a book that is really used. It is not difficult to see why. Malcolm McDonald writes about what to do in marketing and how to do it. Unlike many academic marketing writers, he will never let you forget that marketing ends with –ing.» —Kenneth Simmonds, Professor of Marketing and International Business, London Business School «Malcolm McDonald is clearly one of the most respected Professors of Marketing in Europe and the author of a number of outstanding books. The fact that Marketing Plans has been such a massive seller offers testimony of this. McDonald writes with clarity and insight that is becoming increasingly rare today. It is powerful, up to date and has proved that it works. I recommend it to you!» —John D. Ryans, Jr, Bridgestone Professor of International and Professor of International Marketing, Kent State University, Ohio

How to Promote Wellbeing  is a timely resource designed to help all healthcare practitioners promote and protect their own and their patients’ wellbeing and mental health. Focusing on practical strategies and guidance, this much-needed book explores approaches for reducing burnout, managing stress, coping with pressure in healthcare settings, recognising signs of impaired decision-making, and much more.  Written specifically for busy healthcare practitioners, the book offers focused and succinct chapters on topics ranging from behaviours to improve resilience and mindfulness, to approaches for maintaining work-life balance when confronted with excessive workloads and organisational pressures. Throughout the text, evidence-based tools and techniques are provided to improve the practitioner’s health and facilitate the delivery of high-quality care. Covering a wide range of clinical situations and important issues, this book:  Examines global, organisational, and individual problem factors affecting mental health and wellbeing Discusses the impacts of chronic stress, burnout, technological and environmental factors, work-associated trauma, and sources of wellbeing strain Identifies factors that negatively affect patients’ wellbeing in hospital, clinic, and outpatient settings Offers guidance for emergencies and available resources for those in personal crisis Includes a mental health and wellbeing toolkit, including assessments and strategies  How to Promote Wellbeing  is indispensable reading for doctors, nurses, dentists, therapists, counsellors, and other clinicians and health professionals.

Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing spiral which results from getting market segmentation wrong. Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. Why else have hundreds of billions of dollars been wasted on excellent initiatives such as TQM, BPR, Balanced Scorecards, Six Sigma, Knolwedge Management, Innovation, Relationship Marketing and, latterly, CRM? The answer, of course, is because of a structured approach to market segmentation. Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition provides a structured, no-nonsense approach to getting market segmentation right. It is an essential text for professionals and students based on a wealth of practical experience and packed with examples and easily used checklists.

In today’s society many young people have lost sight of the value of money and seem to believe that money really does «grow on trees.» Part expose and part survival guide, Prodigal Sons and Material Girls addresses the nagging issue faced by many parents today – why do their children have such unrealistic expectations about money? The book is divided into two comprehensive parts. Part I outlines the disturbing facts about America’s possession-crazed youth and the society that has distorted their views. You’ll be introduced to everything from the «three-headed monster»—a high-powered triumvirate of consumer products companies, media conglomerates, and advertising agencies that has tremendous influence over your children—to the distorted view of the American Dream as shaped by principles known as «The Teen Commandments.» In learning what you’re up against you can teach financial responsibility from a position of strength. In Part II, Dungan offers creative and convincing examples on how to leverage his highly successful «Share-Save-Spend» approach to money – critical elements for you to help your children break free from the materialism that has become ingrained in our society. Through insightful anecdotes and simple exercises, you will learn how to: Talk to your children about money Understand the difference between financial wants and needs Increase the probability of your children having a prosperous life Raise your children’s marketing IQ Maintain healthy financial boundaries Set a healthy example for your children to follow The «Share–Save–Spend» methodology will help your children establish healthy financial habits and will undoubtedly become their foundation for making a lifetime of responsible financial decisions. Nathan Dungan is an innovative leader in the financial services industry. Over the past 15 years, he has been a top-performing financial advisor outside of Philadelphia, PA and most recently served as Vice President of Marketing for Lutheran Brotherhood (now Thrivent Financial for Lutherans), a $57 billion member-owned financial services company with nearly 3 million members. Dungan is a frequent speaker and workshop leader and has been widely quoted on this subject in the New York Times, the Wall Street Journal, USA Today and has appeared on CNN and PBS.