How to Rap

Effective data presentation is an essential skill for anybody wishing to display or publish research results, but when done badly, it can convey a misleading or confusing message. This new addition to the popular “How to” series explains how to present data in journal articles, grant applications or research presentations clearly, accurately and logically, increasing the chances of successful publication.

Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: Planning for integrated marketing communications and digital marketing Developing multichannel strategy Developing the CRM plan Marketing effectiveness and accountability Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text. «It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written. It is a best-seller in Europe and I strongly recommend the book to anyone with an interest in marketing planning.» —Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York «I am extremely impressed by the step lucidity of what is presented.» —Dr D. H. Eaton, North Carolina University «A book reaching the quantities sold of Marketing Plans must be a book that is really used. It is not difficult to see why. Malcolm McDonald writes about what to do in marketing and how to do it. Unlike many academic marketing writers, he will never let you forget that marketing ends with –ing.» —Kenneth Simmonds, Professor of Marketing and International Business, London Business School «Malcolm McDonald is clearly one of the most respected Professors of Marketing in Europe and the author of a number of outstanding books. The fact that Marketing Plans has been such a massive seller offers testimony of this. McDonald writes with clarity and insight that is becoming increasingly rare today. It is powerful, up to date and has proved that it works. I recommend it to you!» —John D. Ryans, Jr, Bridgestone Professor of International and Professor of International Marketing, Kent State University, Ohio

How to Promote Wellbeing  is a timely resource designed to help all healthcare practitioners promote and protect their own and their patients’ wellbeing and mental health. Focusing on practical strategies and guidance, this much-needed book explores approaches for reducing burnout, managing stress, coping with pressure in healthcare settings, recognising signs of impaired decision-making, and much more.  Written specifically for busy healthcare practitioners, the book offers focused and succinct chapters on topics ranging from behaviours to improve resilience and mindfulness, to approaches for maintaining work-life balance when confronted with excessive workloads and organisational pressures. Throughout the text, evidence-based tools and techniques are provided to improve the practitioner’s health and facilitate the delivery of high-quality care. Covering a wide range of clinical situations and important issues, this book:  Examines global, organisational, and individual problem factors affecting mental health and wellbeing Discusses the impacts of chronic stress, burnout, technological and environmental factors, work-associated trauma, and sources of wellbeing strain Identifies factors that negatively affect patients’ wellbeing in hospital, clinic, and outpatient settings Offers guidance for emergencies and available resources for those in personal crisis Includes a mental health and wellbeing toolkit, including assessments and strategies  How to Promote Wellbeing  is indispensable reading for doctors, nurses, dentists, therapists, counsellors, and other clinicians and health professionals.

Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing spiral which results from getting market segmentation wrong. Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. Why else have hundreds of billions of dollars been wasted on excellent initiatives such as TQM, BPR, Balanced Scorecards, Six Sigma, Knolwedge Management, Innovation, Relationship Marketing and, latterly, CRM? The answer, of course, is because of a structured approach to market segmentation. Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition provides a structured, no-nonsense approach to getting market segmentation right. It is an essential text for professionals and students based on a wealth of practical experience and packed with examples and easily used checklists.

It is now widely acknowledged that the most vulnerable and at risk children are children whom the current systems of education, care and health (especially mental health) are failing. The problem of dealing with 'at risk' children is also a problem of definition as one service provider s definition might often reflect an entirely different social reality from another's. Bringing years of collaborative expertise across many disciplines to the problem, the authors of How to Reach 'Hard to Reach' Children demonstrate how it is possible for all children to meet the following criteria of staying safe, enjoying and achieving, being healthy, making a positive contribution, and economic well-being.

This concise paperback is one of the best known guides to writing a paper for publication in biomedical journals. Its straightforward format – a chapter covering each of part of the structured abstract – makes it relevant and easy to use for any novice paper writer. How to Write a Paper addresses the mechanics of submission, including electronic submission, and how publishers handle papers, writing letters to journals abstracts for scientific meetings, and assessing papers. This new edition also covers how to write a book review and updated chapters on ethics, electronic publication and submission, and the movement for open access.

Doctors in the UK are required to provide evidence of their fitness to practice—all doctors registered with the General Medical Council (GMC) need to revalidate to maintain their registration.  How to Succeed at Revalidation  contains up-to-date information on the current regulatory framework and step-by-step guidance to the entire revalidation process. Offering expert advice on how to undertake the process from the perspective of the appraisee, the appraiser, and the employer, this practical, quick-reference guide covers each of the Good Medical Practice (GMP) domains: Knowledge, Skills and Performance; Safety and Quality; Communication, Partnership and Team Work; and Maintaining Trust.  Throughout the text, numerous examples describe different models of appraisal and reflection, identify activities that map to each domain, and demonstrate how revalidation requirements can be achieved in the course of daily practice. This much-needed guide:  Covers regulatory processes in medicine and healthcare from both UK and international perspectives Reviews the background that led to the implementation of revalidation Discusses the new GMP requirements for all doctors in the UK Explores the possible future of revalidation How to Succeed at Revalidation  is essential reading for all qualified and trainee doctors, undergraduate and postgraduate learners, tutors and trainers seeking to navigate the revalidation process in the UK.

Aimed at recently qualified psychiatrists or those looking to qualify soon, How to Succeed in Psychiatry is not a source of clinical information but a survival guide to help you through the first years practising psychiatry. This book covers the topics you won’t find in standard textbooks. It deals with daily problems and practical solutions for young psychiatrists. Psychiatric training is less team based than other specialties, so there is less opportunity for learning from colleagues than one would expect: this book helps to fill that gap. The book opens with an overview of psychiatry training, describing the similarities and differences among various countries. Subsequent chapters address the opportunities for research and how to publish the results. Psychotherapy and community psychiatry each merit their own chapter on training. Next, the book guides you through the transition phase into a job, discussing opportunities in both the public and private sectors and considering how to choose the best career for you. It reviews important general considerations, such as ethics, professionalism, leadership and management, how to avoid stress and burn out, and how to liaise with other specialties. The book closes with an account of the role of psychiatry associations and continuing professional development. Written by early career psychiatrists from around the world, this book provides invaluable first-hand experience to all those wishing to embark on a career in this exciting discipline. Practical tips for young psychiatrists starting their careers on the wards or in private practice Advice on the transition phase at the end of training, career choice and job opportunities

Anaesthesia can be daunting for the novice – not least because they often begin working singlehandedly within a few weeks. How to Survive in Anaesthesia is a pocket sized book written by 3 authors who have nearly 90 years experience of anaesthesia between them. It covers basic aspects of airway and fluid management and equipment, followed by common emergencies. Finally it tackles all the common surgical specialties step by step. It is always practical, ever contemporary, frequently amusing. It provides safe and practical advice to not only help novices survive those first few months – but to enjoy them too. How to Survive in Anaesthesia was written to answer the questions that newly qualified anaesthetists need answers to but may be too embarrassed to ask. Through three editions its popularity has gathered momentum across the globe. Now the fourth edition has been revised and updated, responding to changes in practice and new requirements. New features for this edition include: A new introduction on the theatre environment A new chapter on local anaesthetic toxicity The latest guidelines on intravenous fluids Updated information on airway procedures and equipment Written in an easy, humorous style by leading anaesthetists who have over 90 years’ experience between them, this book is the junior anaesthetist’s gateway to sound authoritative advice on how to perform anaesthetics in real life. It will inspire confidence in any new doctor starting in the specialty.

This bestselling guide provides clear instructions on getting published in biomedical journals. Now in its fourth edition, How to Write a Paper has been fully revised and updated to include all aspects on writing each section of a structured paper incorporating the latest information on open access, electronic publication and submission. Written by editors of leading medical journals as well as publishing experts, this guide is relevant and easy to use for any novice writer wanting to publish in journals.