Illusion in Design: New Trends in Architecture and Interiors

Architecture in Context: Designing in the Middle East provides a foundation for understanding the critical context of architecture and design in this region. It does this by: presenting a practical overview of architectural know-how in the Middle East, and its potential for cultivating a sense of place introducing local architectural vocabularies and styles, and how they can still be reactivated in contemporary design exploring the cultural and contextual meaning of forms as references that may influence contemporary architecture discussing important discourses and trends in architecture that allow a rethinking of the current global/local dichotomy. Highly illustrated, the book covers architecture and design in North Africa, the Levant, the Gulf, and Turkey, Iran and Iraq.

The sure way for design professionals to learn SketchUp modeling and rendering techniques Rendering In SketchUp provides instructions for creating 3D photoreal graphics for SketchUp models using integrated rendering programs. The book serves as a beginner rendering manual and reference guide to further develop rendering skills. With an emphasis on step-by-step process, SketchUp users learn a universal approach to rendering varied SketchUp projects, including architecture, interiors, and site design models. The book focuses on tasks and principles at the core of photorealistic rendering, including: Rendering process: Learn a step-by-step process focused on workflow within SketchUp’s familiar workspace. Universal method: Understand how the process can be used to work with a variety of different integrated rendering programs, including Shaderlight, SU Podium and Twilight Render**. These programs are easy to learn and function in SketchUp.

Evoking Through Design: Contemporary Moods in Architecture is visually stunning, featuring built work and speculative projects, which highlight how contemporary practices are using devices such as spatial compositing, surface articulation and novel manipulations of materials in order to constitute spatial conditions radiating in delicate and sophisticated atmospheres. Contributors: Benjamin Bratton, Jeffrey Kipnis, Neil Leach, Silvia Levin, Frederic Migayrou, Juhani Pallasmaa, David Ruy, and Mario Carpo. Architects: Phillip Beesley, Marjan Colletti, Hernan Diaz Alonso, Evan Douglis, Michael Hansmayer, Steven Holl,Ferda Kolatan, Sean Lally, Greg Lynn and Peter Zumthor.

A timely update of the architectural classic on design analysis Precedents in Architecture, Fourth Edition provides a vocabulary for architectural analysis that illuminates the works of leading architects and aids architects and designers in creating their own designs. Thirty-eight leading architects are represented in this updated edition through an analysis of more than 100 buildings that are assessed using a diagrammatic technique applicable to any building. This impressive collection includes fourteen new buildings and seven new, innovative architects distinguished by the strength, quality, and interest of their designs. It delivers valuable guidance in analyzing architectural history as an evolutionary process by exploring the commonality of design ideas reflected in a broad range of structures by internationally renowned architects. Both novices and seasoned professionals will find Precedents in Architecture, Fourth Edition to be a very useful tool for enriching their design vocabulary and for the ongoing assessment of buildings found in today's evolving landscape.

Stay one step ahead of the competition with this expert review of the most impactful and disruptive business trends coming down the pike  Far from slowing down, change and transformation in business seems to come only at a more and more furious rate. The last ten years alone have seen the introduction of groundbreaking new trends that pose new opportunities and challenges for leaders in all industries.  In  Business Trends in Practice: The 25+ Trends That Are Redefining Organizations,  best-selling business author and strategist Bernard Marr breaks down the social and technological forces underlying these rapidly advancing changes and the impact of those changes on key industries.  Critical consumer trends just emerging today—or poised to emerge tomorrow—are discussed, as are strategies for rethinking your organisation’s product and service delivery. The book also explores: Crucial business operations trends that are changing the way companies conduct themselves in the 21st century The practical insights and takeaways you can glean from technological and social innovation when you cut through the hype Disruptive new technologies, including AI, robotic and business process automation, remote work, as well as social and environmental sustainability trends  Business Trends in Practice: The 25+ Trends That Are Redefining Organizations  is a must-read resource for executives, business leaders and managers, and business development and innovation leads trying to get – and stay – on top of changes and disruptions that are right around the corner.

Discover how 25 powerful technology trends are transforming 21st century businesses How will the latest technologies transform your business? Future Tech Trends in Practice will give you the knowledge of today’s most important technology trends, and how to take full advantage of them to grow your business. The book presents25 real-world technology trends along with their potential contributions to organisational success. You’ll learn how to integrate existing advancements and plan for those that are on the way. In this book, best-selling author, strategic business advisor, and respected futurist Bernard Marr explains the role of technology in providing innovative businesses solutions for companies of varying sizes and across different industries. He covers wide-ranging trends and provides an overview of how companies are using these new and emerging technologies in practice. You, too, can prepare your company for the potential and power of trending technology by examining these and other areas of innovation described in Future Tech Trends in Practice : Artificial intelligence, including machine and deep learning The Internet of Things and the rise of smart devices Self-driving cars and autonomous drones 3D printing and additive manufacturing Blockchain technology Genomics and gene editing Augmented, virtual and mixed reality When you understand the technology trends that are driving success, now and into the future, you’ll be better positioned to address and solve problems within your organisation.

Today’s design professionals are faced with challenges on all fronts. They need not only to keep in step with rapid technological changes and the current revolution in design and construction processes, but to lead the industry. This means actively seeking to innovate through design research, raising the bar in building performance and adopting advanced technologies in their practice. In a constant drive to improve design processes and services, how is it possible to implement innovations? And, moreover, to assimilate them in such a way that design, methods and technologies remain fully integrated? Focusing on innovations in architecture, this book covers new materials and design methods, advances in computational design practices, innovations in building technologies and construction techniques, and the integration of research with design. Moreover, it discusses strategies for integrating innovation into design practices, risks and economic impacts. Through numerous case studies, it illustrates how innovations have been implemented on actual architectural projects, and how design and technical innovations are used to improve building performance, as well as design practices in cutting-edge architectural and engineering firms. Projects of all scales and building types are discussed in the book, ranging from small-scale installations, academic and commercial buildings to large-scale mixed-use, healthcare, civic, academic, scientific research and sports facilities. Work from design firms around the globe and of various scales is discussed in the book, including for example Asymptote Architecture, cepezed, CO Architects, Consarc Architects, FAAB Architektura, Gerber Architekten, HOK, IDOM-ACXT, MAD Architects, Morphosis Architects, SDA | Synthesis Design + Architecture, Studiotrope, Perkins+Will, Richter Dahl Rocha & Associ?s, Sn?hetta, Rob Ley Studio, Trahan Architects, UNStudio and Zaha Hadid Architects, among many others.

This practical book on selling and marketing will help architects, engineers, project managers, facilities managers, surveyors, and contractors ‘sell’ themselves to prospective clients. As clients become more sophisticated at both local and international level, and as competition in the construction industry increases, both contractors and consultants have to take a more professional approach to selling themselves. This is especially true for PFI bids where vast resources are committed to winning multi-million pound contracts. Through a simple-to-follow process, illustrated with plenty of diagrams and checklists, Marketing & Selling Professional Services in Architecture & Construction sets out the seven key aspects of selling and marketing professional services. It is full of applicable ideas and examples and is well structured to enable readers to dip into the section relevant to their current needs.

Integrate poetics into real-world spaces by bringing theory down to earth Practical Poetics in Architecture takes poetics out of the theory class and into the design studio, showing architects how the atmospheric and experiential qualities of built structures can be intentionally considered and planned. With an emphasis on analysing and explaining the sensibility of poetics at work in designing and constructing architecture, this book features projects from architects around the world that demonstrate the principles of poetics come to life. The rich illustration of two hundred colour images, including analytical diagrams, plans, sections, and photos, make this insightful guide a highly visual foray into a topic that has thus far remained more theoretical than practical. The text is matter-of-fact and concrete, yet remains richly connected to its forbears and the writings of William Lethaby, Gaston Bachelard, and Steen Eiler Rasmussen. The perspective is contemporary in its examples and its connections to the evolving science of perception. An established seminar topic in theory classes around the world, poetics tends to rely heavily on classic philosophic texts – until now. Practical Poetics in Architecture brings theory down to earth to show architects how to invoke poetics when designing real projects. Integrate poetics principles into real-world designs Consider atmosphere in terms of form, space, and acoustics Study actual projects that bring poetics into real spaces Take cues from analytical diagrams of projects accounting for context Poetics – the accumulated experience of place, space, and culture – has become more critical in recent years as the atmospheric and experiential qualities of built spaces have become more elusive in the virtual age. Practical Poetics in Architecture provides real guidance for real projects, and brings poetics out of the mind and onto the plans.