Business Trends in Practice

While most businesses know the importance of online reviews on sites such as Yelp.com, they have no clue how to grab the reins and help shape the conversation around their service or product. This guide will help users begin crafting and managing a winning presence on the Yelp reviews platform. It opens with a chapter outlining the opportunity for businesses of all types so that everyone understands how reviews affect the bottom line. The book then explores Yelp’s demographics and then shows how to best use Yelp’s features, including how to claim your business listing and craft a compelling presence. The compelling e-book also includes information about how to communicate with reviewers, how to receive and respond to alerts when new reviews–good or bad–are posted, and when paid membership and promotional options should be considered. It’s a great introduction to the crucial Yelp reviews platform and will also include promotion and a coupon for the upcoming Five Stars: Putting Online Reviews to Work for Your Business book (January 2014).

This short form original eBook is an extension of Sheri's speaking engagements. It opens with an introduction to Sheri's key principles/rules of membership which will be expanded upon in much greater detail with examples in the full-length book publishing in January 2014. This original, 10,000 word, short format piece focuses on the principle of Selling What Matters,

Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened.—David Aaker From branding guru David Aaker comes Three Threats to Brand Relevance, a provocative new offering in the Jossey-Bass Short Format series. In Three Threats Aaker reveals that the key to an organization's sustained growth is to learn what it takes to bring «big» innovation to market and create barriers to competitors. Aaker also shows how well-established companies can avoid becoming irrelevant in the face of the continuing parade of marketing dynamics led by others. Building on his full-length book Brand Relevance, Aaker offers a guide for confronting the three threats if they emerge and shows how to put in place the strategies that will keep the threats at bay. Threat #1: A decline in category or subcategory relevance. Customers simply no longer want to buy what you are making, despite the fact you are offering a quality product and some customers love it. Threat #2: The loss of energy relevance. Without energy the brand simply does not come to mind as other more visible brands and a decline in energy can create a perception that it is locked in the past, suitable for an older generation. Threat #3: The emergence of a «reason-not-to-buy.» The brand may have a perceived quality problem or be associated with a firm policy that is not acceptable. Whether your brand is just breaking into the marketplace or has a long held place in the hearts of its consumers, any forward-thinking company can implement Aaker's proven methods and strategies as part of their organization's ongoing review of brand strategy with the help of this succinct and to-the-point resource. About the Jossey-Bass Short Format Series Written by thought leaders and experts in their fields, pieces in the Jossey-Bass Short Format Series provide busy, on-the-go professionals, managers and leaders around the world with must-have, just-in-time information in a concise and actionable format.

Those who believe Europe to be weak and ineffectual are wrong. Turning conventional wisdom on its head Why Europe Will Run the 21st Century sets out a vision for a century in which Europe will dominate, not America. This is the book that will make your mind up about Europe.Those who believe Europe is weak and ineffectual are wrong. Turning conventional wisdom on its head, Mark Leonard, one of the UK's most visionary thinkers, argues that Europe is remaking the world in its own image.Europe only looks dead because it is seen through American eyes. But America's reach is shallow and narrow. It can bribe, bully or impose its will anywhere in the world, but when its back is turned its potency wanes. Europe's reach is broad and deep, spreading its values from Albania to Zambia. It brings other countries into its orbit rather than defining itself against them, and once countries come under the influence of its laws and customs they are changed for ever.This book sets up a challenge: to regard Europe not as a tangle of bureaucracy and regulation, but as a revolutionary model for the future. We cannot afford to forget that Europe was founded to protect us against war and that it is now key to the spread of democracy. ‘Why Europe Will Run the 21st Century’ addresses Europe's place in the world, looks to the past and the future and argues, provocatively, that it can and will shape a new and better world order.

(This edition contains a limited number of illustrations.)The most frank, readable and detailed account available in the English language of the political, economic, environmental and cultural changes sweeping through south-east Asia.By the mid-1990s, south-east Asia and its fast-growing economies were the envy of the world. The region’s leaders boasted that their societies, based on hard work and family values, were superior to those of the decadent West. Then came the financial crash of 1997.The Trouble with Tigers examines in detail the miracle that turned sour, including:• the debate about the existence of ‘Asian values’• the relationship between democracy and authoritarianism• SE Asia’s Generation X – as wild and happy-go-lucky as any Western teenagers• the region’s political and business leaders• the environmental disaster befalling the region• power politics – between Russia, China and the United States – in the regionVictor Mallet talks to politicians, drug addicts, environmentalists, warlords, prostitutes, peasant farmers and captains of industry in a vivid and perceptive study that sheds much-needed light on the complextities of this varied region.