Inbound Marketing For Dummies

"…a bright gem of a book." —JIM KOUZES & BARRY POSNER, authors of the best-selling The Leadership Challenge® Praise for The Work of Leaders «The Work of Leaders is a bright gem of a book. In a crystal clear and to-the-point style, the authors make leadership instantly accessible with a memorable model, rock solid fundamentals, original research, compelling stories, and highly practical tips for putting the principles to immediate use. There are invaluable lessons on every page, and you'll enjoy discovering each one. We highly recommend The Work of Leaders to anyone who aspires to make extraordinary things happen in organizations.» —JIM KOUZES & BARRY POSNER, authors of the bestselling The Leadership Challenge® «Clear, distinctive, intuitive, and deeply researched, The Work of Leaders gives every reader not only several 'a-ha!' moments, but smart, meaningful suggestions for changing the way we all lead.» —ELAINE BIECH, author of The Business of Consulting «The authors have indeed done their homework! Their combined expertise and engaging writing gives their readers a one-stop shop for understanding and improving the way we lead. Bravo!» —BEVERLY KAYE, coauthor of Love 'Em or Lose 'Em «The Work of Leaders shows you how to create a thriving organization by setting a vision and then collaborating with your people to guide your company to success. It is the strategic tool you need to move your business forward, with imaginative writing and a practical approach you can use right away.» —TOM MCKEE, CEO, The Ken Blanchard Companies «Anyone who is in a leadership position or is responsible for evaluating leaders should make this book a must-read. Collectively, the book's authors are unique in their knowledge, background and ability, which is what distinguishes this great piece of work from others of its kind.» —SIDNEY FELTENSTEIN, former CEO, Yorkshire Global Restaurants

Es gibt viele Projekte, die nicht nur fur schlechtes Projektmanagement bekannt sind, sondern auch fur mangelhafte Information und Kommunikation – prominentestes Beispiel ist wohl der Flughafen Berlin Brandenburg. Tatsachlich ist aktive und reaktive Projekt-PR ein wichtiger Erfolgsfaktor im Projektmanagement, vollig unabhangig von der Gro?e des Projekts. Verantwortlich dafur ist der Projektmanager, gemeinsam mit allen, die Verantwortung fur die Planung, Finanzierung und Ausfuhrung eines Projekts tragen. Nur mittels regelma?iger effektiver und effizienter Information und Kommunikation konnen sie mehr Offenheit im Projektumfeld erreichen und das Vertrauen der Offentlichkeit und der Projektbeteiligten gewinnen. Damit das funktioniert, sind alle Beziehungen im Zusammenhang mit dem Projekt – zum Auftraggeber, den Stakeholdern, Mitarbeitern, Lieferanten, Partnern und selbstverstandlich zur Offentlichkeit – immer wieder umfassend zu analysieren, fortwahrend zu verbessern und bei Bedarf neu zu gestalten. Das Buch beschreibt das ganzheitliche Beziehungsmanagement im Rahmen von Projekten und erlautert, warum Projektmanager ihr Projekt auch vermarkten und verkaufen mussen und wie sie damit einen wesentlichen Beitrag fur das Image des Projekts und ihres Unternehmens oder ihrer Organisation leisten. Der Autor beginnt bei der Konzeption der PR-Arbeit, zeigt die Bedeutung der PR in Bezug auf den Kunden, beschreibt die betreffenden Verantwortlichkeiten im Projekt sowie die klassische Medienarbeit in Presse, Rundfunk und Fernsehen und schlie?t mit Content-Strategien, dem Einsatz von Social Media im Rahmen der Projekt-PR sowie praktischen Checklisten..

HANDBOOK OF HUMAN RESOURCE MANAGEMENT IN GOVERNMENT, THIRD EDITION The practice of public human resource management has evolved significantly in recent years due to increased outsourcing, privatization, and the diminution of public employee rights. This thoroughly revised and updated edition of the classic reference Handbook of Human Resource Management in Government offers authoritative, state-of-the-art information for public administrators and human resource professionals. The third edition features contributions from noted experts in the field, including Donald E. Klingner, Mary E. Guy, Jonathan P. West, Jeffrey L. Brudney, Montgomery Van Wart, J. J. Steven Ott, Norma M. Riccucci, and many more. Praise for the Handbook of Human Resource Management in Government «This third edition of the Handbook of Human Resource Management in Government is an essential resource for scholars, practitioners, and general readers in need of concise summaries of up-to-date, cutting-edge, public personnel administration research. No other handbook on the market more concisely, more comprehensively, more clearly synthesizes this vast, rapidly changing field that remains so vital to effective government performance.» —RICHARD STILLMAN, editor-in-chief, Public Administration Review «The Handbook of Human Resource Management in Government comprehensively and seamlessly blends theory and practice. The result is a clear road map that can finally make HR a key player in helping the government meet the unprecedented challenges facing our nation, our states, and our communities.» —BOB LAVIGNA, vice president, Research, Partnership for Public Service, Washington, DC «With each successive edition, Condrey's Handbook of Human Resource Management in Government becomes a more essential tool for graduate students who wish to improve their understanding of this field. Condrey's own expertise has enabled him to take contributions from leading experts in the field and shape them into a reader that is comprehensive, engaging, and authoritative.» —DONALD E. KLINGNER, University of Colorado Distinguished Professor, School of Public Affairs, University of Colorado at Colorado Springs; former president, American Society for Public Administration; and fellow, National Academy of Public Administration