Inbound Marketing For Dummies

Transform your organization with speed and efficiency using this insightful new resource  Incremental improvement is no longer sufficient in helping organizations navigate the complexity, uncertainty and volatility of today’s world. In  Change: How Organizations Achieve Hard-to-Imagine Results in Uncertain and Volatile Times , authors John P. Kotter, Vanessa Akhtar, and Gaurav Gupta explore how to create non-linear, dramatic change in your organization. You’ll discover the emerging science of change that teaches us about how to build organizations – from businesses to governments – that change and adapt rapidly.  In  Change  you’ll discover:  Why the ability of organizations to deal with threats and take advantage of opportunities in the face of ever greater complexity and uncertainty is being severely challenged In-depth, evidence-based, actionable solutions for dealing with institutional resistance to change Case studies and success stories that describe organizations who have successfully built the ability to change quickly into their DNA A universal approach for how to dramatically improve outcomes from various change efforts, including: strategy execution, digital transformation, restructuring, and more Perfect for managers, executives, and leaders at companies of all types and sizes,  Change  will also prove to be a valuable asset to other professionals who serve these organizations. This book is for anyone seeking a proven approach for delivering fast, sustainable and comprehensive results.

In The Art of Waking People Up authors Kenneth Cloke and Joan Goldsmith draw on more than thirty years of practical experience with hundreds of organizations– from Fortune 500 companies to government agencies, schools, and nonprofits– to reveal new ways of giving and receiving feedback that maximize personal and organizational change and foster lifelong learning. They show how organizations can develop the systems, processes, techniques, and relationships that affirm, rather than undermine, the intelligence and humanity of their employees. This important resource is filled with the necessary tools, interventions, and strategies managers can use to encourage their employees to speak, hear, absorb, and use the information they need to improve the way they work.

It's time the business world got the actionable, impactful, no-cost strategies needed to increase diversity and inclusion in the workplace  Many white leaders want to create change but don't know how to do so appropriately and effectively. How do you know where the blind spots are that can create obstacles for people of color? Your intentions may be sincere and heartfelt, but intentions aren't enough.  In  It's Time to Talk about Race at Work , acclaimed speaker and bestselling author Kelly McDonald delivers a much-needed roadmap for businesspeople. This book will help you successfully create a fair and equitable workplace that recognizes diverse talent and fosters productive and constructive conversations in your organization. It's Time to Talk about Race at Work does not approach diversity from the standpoint of social activism or an HR perspective. Instead, this book shows you exactly what to do and how to do it so that you can make real progress on diversity and inclusion, regardless of the size of your organization. The author's clear, real talk style makes it easy to learn:  The costs and risks you're incurring if your organization lacks diversity How people who don't consider themselves to be racist may still have diversity blind spots How to start the hard conversations you may not know how to approach The STARTING Method—an eight-step framework that shows you how to ensure your diversity and inclusion efforts are effective How to recognize the excuses people use to avoid taking action on diversity and inclusion How to address the issues and comments that come up when employees feel nervous, resentful, or uncomfortable as you make headway on diversity in your organization Perfect for executives, managers, and leaders in organizations of all types and sizes,  It's Time to Talk about Race at Work  is also for employees who want to improve their organization by leading by example.

Haben Sie auch manchmal grandiose Ideen, die sich bestimmt gut als Unternehmung eignen w?rden? Gute Ideen k?nnen der Grundstein eines zuk?nftigen erfolgreichen Unternehmens sein. Dieses Buch bietet gesetzliche Werkzeuge zur Durchsetzung rechtlicher Anspr?che, um kreative Ideen in einem Startup zu sch?tzen und Gesch?ftsgeheimnisse abzusichern. Darunter fallen nicht nur Gesch?ftsgeheimnisse, sondern auch Namensrecht, Markenrecht und andere Schutzrechte, sowie Lizenzen und Patente. Neben gesetzlichen Grundlagen und Anspr?chen, zeigt dieses Buch die Grenzen des Rechtsschutzes auf.