Innovation in Clusters

COMMUNICATING IN R!SK, CRISIS, AND HIGH STRESS SITUATIONS LEARN THE UNIFYING PRINCIPLES BEHIND RISK, CRISIS, AND HIGH STRESS COMMUNICATION WITH THIS STATE-OF-THE-ART REFERENCE WRITTEN BY A MAJOR LEADER IN THE FIELD Communicating in Risk, Crisis, and High Stress Situations: Evidence-Based Strategies and Practice is about communicating with people in the most challenging circumstances: high stress situations characterized by high risks and high stakes. The ability to communicate effectively in a high stress situation is an essential communication competency for managers, engineers, scientists, and professionals in every field who can be thrust into demanding situations complicated by stress. Whether you are confronting an external crisis, an internal emergency, or leading organizational change, this book was written for you. Communicating in Risk, Crisis, and High Stress Situations brings together in one resource proven scientific research with practical, hands-on guidance from a world leader in the field. The book covers such critical topics as trust, stakeholder engagement, misinformation, messaging, and audience perceptions in the context of stress. This book is uniquely readable, thorough, and useful, thanks to features that include: Evidence-based theories and concepts that underlie and guide practice Tools and guidelines for practical and effective planning and application Experience-based advice for facing challenges posed by mainstream and social media Provocative case studies that bring home the key principles and strategies Illuminating case diaries that use the author’s breadth and depth of experience to create extraordinary learning opportunities The book is a necessity for managers, engineers, scientists, and others who must communicate difficult technical concepts to a concerned public. It also belongs on the bookshelves of leaders and communicators in public and private sector organizations looking for a one-stop reference and evidence-based practical guide for communicating effectively in emotionally charged situations. Written by a highly successful academic, consultant, and trainer, the book is also designed as a resource for training and education.

'Das Internet ist ein gro?es Netz. Da gibt es Hardware, das sind Millionen Router, Clients und Server, die durch ein die ganze Welt verbindendes Netz aus Kupfer- und Glasfaserkabeln verkoppelt sind, erweitert um Erdfunkstrecken und Satellitenfunkstrecken. Es gibt eine mehrschichtige Software, die Datenpakete automatisch vom Sender zum Empf?nger schickt. Und es gibt unz?hlige durch Hyperlinks verkn?pfte Informationsfelder.' Das ist Opas Antwort auf Enkel Nicos Frage, wie das Internet funktioniert. Und der junge Gymnasiast reagiert folgenderma?en: 'Das versteht doch kein Mensch. Ich m?chte das in einer Sprache erkl?rt bekommen, die ich auch verstehe.' Danach entstand dieses Buch als aufgeschriebener Dialog w?hrend vieler Besuche des Enkels, der nicht wissen wollte, wie man mit PCs und dem Internet umgeht, sondern was wirklich dahintersteckt.

Teppichboden – ein Allerweltsprodukt? Selbst besonders engagierte Bodenleger und Sachverst?ndige wissen mitunter nicht, wie komplex und technisch anspruchsvoll Teppichb?den hergestellt werden und welches technologische Wissen dahintersteht. „Teppichboden – der textile Tausendsassa“ zeigt die Zusammenh?nge – vom unverarbeiteten Faden bis hin zur Entsorgung des Produktes. Seine Herstellung, seine F?higkeiten, seine Eignungen, seine fachgerechte Verarbeitung, seine Reinigung. Das vorliegende Werk erkl?rt die n?tigen optimalen Abl?ufe und Techniken. Es zeigt aber auch auf, wo Fehlerpotenzial lauert und wie man den Fehlern entgehen kann. Dar?ber hinaus werden auch Fragen zu Reinigung- und Unterhaltskosten anschaulich beantwortet. Wie w?rde die Verlegung eines Teppichbodens ohne Produkte der Verlegewerkstoffhersteller funktionieren? Gar nicht! Diese Materialien sind ?u?erst wichtige Komponenten, ohne die eine dauerhaft schadensfreie Verlegung eines Bodenbelages gar nicht m?glich ist. Hierzu ist neben den eigentlichen Produktkenntnissen auch umfangreiche Kenntnis ?ber die technischen und physikalischen Randbedingungen bei einer Verlegung vonn?ten. Auch dazu liefert „Teppichboden – der textile Tausendsassa“ das erforderliche Wissen.

This book focuses on plastics process analysis, instrumentation for modern manufacturing in the plastics industry. Process analysis is the starting point since plastics processing is different from processing of metals, ceramics, and other materials. Plastics materials show unique behavior in terms of heat transfer, fluid flow, viscoelastic behavior, and a dependence of the previous time, temperature and shear history which determines how the material responds during processing and its end use. Many of the manufacturing processes are continuous or cyclical in nature. The systems are flow systems in which the process variables, such as time, temperature, position, melt and hydraulic pressure, must be controlled to achieve a satisfactory product which is typically specified by critical dimensions and physical properties which vary with the processing conditions.  Instrumentation has to be selected so that it survives the harsh manufacturing environment of high pressures, temperatures and shear rates, and yet it has to have a fast response to measure the process dynamics. At many times the measurements have to be in a non-contact mode so as not to disturb the melt or the finished product. Plastics resins are reactive systems. The resins will degrade if the process conditions are not controlled. Analysis of the process allows one to strategize how to minimize degradation and optimize end-use properties.