Inside the Patent Factory

Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger Brands are driven by a certain kind of person in a certain kind of way. Challenger Brands don't rely on CEOs or founders, but on the people within the organization whose personal qualities and approach to what they do make the difference between whether the brand turns to gold or falls to dust. In line with this thinking, The Pirate Inside forwards two key questions: what does it take to be the driver or guardian of a successful Challenger Brand, and what are the demands made by this on character and corporate culture? Building on his answers, Adam Morgan then explores the critical issue of whether big, multi-brand companies can create Challenger micro-climates within their companies, and the benefits that they might achieve by doing so.

This is the first in-depth study of the relationship between the Egyptian Muslim Brotherhood and its own members. Drawing on years of participant observation, extensive interviews, previously inaccessible organizational documents, and dozens of memoirs and writings, the book provides an intimate portrayal of the recruitment and socialization of Brothers, the evolution of their intricate social networks, and the construction of the peculiar ideology that shapes their everyday practices. Drawing on his original research, Kandil reinterprets the Brotherhood’s slow rise and rapid downfall from power in Egypt, and compares it to the Islamist subsidiaries it created and the varieties it inspired around the world. This timely book will be of great interest to students and scholars of the politics of the Middle East and to anyone who wants to understand the dramatic events unfolding in Egypt and elsewhere in the wake of the Arab uprisings.

Inside the Customer Universe reveals how an organization can become ahead of the game by focusing a its strategy on predicting customer needs rather than following them. This book provides a unique contribution to the field of customer management with a departure from current practice towards understanding customers as 'multi-individuals' and hence solving current confusions surrounding customer behaviour. Inside the Customer Universe's easy to implement tools, models and strategies provide the reader with the ability to create stable and sustainable customer understanding and, therefore, sustainable business growth. «CUBEical Thinking is a great concept for developing business and the concept of customer types is intriguing as it provides great insights into the drivers behind true customer loyalty.» Niels Henrik Hansen, Director SAS Corporate Sales, Scandinavian Airlines, Denmark «CUBEical Thinking has given us the platform for developing an effective sales and key account management organization which has delivered significant top and bottom line results based on targeted up and cross sales.» Henrik Hubner, Vice President Sales, Sanist?l «CUBEical Thinking has provided us with great customer insights on which we are benefiting in our daily operations and it has helped our organization focus activities and resources.» Carsten Hetling, Nordic Marketing Manager, Zyxel Communications

Inside The Black Box The Simple Truth About Quantitative Trading Rishi K Narang Praise for Inside the Black Box «In Inside the Black Box: The Simple Truth About Quantitative Trading, Rishi Narang demystifies quantitative trading. His explanation and classification of alpha will enlighten even a seasoned veteran.» ?Blair Hull, Founder, Hull Trading & Matlock Trading «Rishi provides a comprehensive overview of quantitative investing that should prove useful both to those allocating money to quant strategies and those interested in becoming quants themselves. Rishi's experience as a well-respected quant fund of funds manager and his solid relationships with many practitioners provide ample useful material for his work.» ?Peter Muller, Head of Process Driven Trading, Morgan Stanley «A very readable book bringing much needed insight into a subject matter that is not often covered. Provides a framework and guidance that should be valuable to both existing investors and those looking to invest in this area for the first time. Many quants should also benefit from reading this book.» ?Steve Evans, Managing Director of Quantitative Trading, Tudor Investment Corporation «Without complex formulae, Narang, himself a leading practitioner, provides an insightful taxonomy of systematic trading strategies in liquid instruments and a framework for considering quantitative strategies within a portfolio. This guide enables an investor to cut through the hype and pretense of secrecy surrounding quantitative strategies.» ?Ross Garon, Managing Director, Quantitative Strategies, S.A.C. Capital Advisors, L.P. «Inside the Black Box is a comprehensive, yet easy read. Rishi Narang provides a simple framework for understanding quantitative money management and proves that it is not a black box but rather a glass box for those inside.» ?Jean-Pierre Aguilar, former founder and CEO, Capital Fund Management «This book is great for anyone who wants to understand quant trading, without digging in to the equations. It explains the subject in intuitive, economic terms.» ?Steven Drobny, founder, Drobny Global Asset Management, and author, Inside the House of Money «Rishi Narang does an excellent job demystifying how quants work, in an accessible and fun read. This book should occupy a key spot on anyone's bookshelf who is interested in understanding how this ever increasing part of the investment universe actually operates.» ?Matthew S. Rothman, PhD, Global Head of Quantitative Equity Strategies Barclays Capital «Inside the Black Box provides a comprehensive and intuitive introduction to „quant“ strategies. It succinctly explains the building blocks of such strategies and how they fit together, while conveying the myriad possibilities and design details it takes to build a successful model driven investment strategy.» ?Asriel Levin, PhD, Managing Member, Menta Capital, LLC

Unique insights into how the mind of an investor operates and how developing emotional awareness leads to long-term success Inside the Investor's Brain provides readers with specific techniques for understanding their financial psychology, so that they can improve their own performance and learn how to outsmart other investors. Chapter by chapter, author Richard Peterson addresses various mental traps and how they play a role in investing. Through examples, such as a gambling experiment with playing cards, the author shows readers how being aware of the subconscious can separate the smart investors from the average ones. This book also contains descriptions of the work of neuroscientists, financial practitioners, and psychologists, offering an expert's view into the mind of the market. Innovative and accessible, Inside the Investor's Brain gives investors the tools they need to better understand how emotions and mental biases affect the way they manage money and react to market moves.

A new, more accurate take on the classical approach to volatility evaluation Inside Volatility Filtering presents a new approach to volatility estimation, using financial econometrics based on a more accurate estimation of the hidden state. Based on the idea of «filtering», this book lays out a two-step framework involving a Chapman-Kolmogorov prior distribution followed by Bayesian posterior distribution to develop a robust estimation based on all available information. This new second edition includes guidance toward basing estimations on historic option prices instead of stocks, as well as Wiener Chaos Expansions and other spectral approaches. The author's statistical trading strategy has been expanded with more in-depth discussion, and the companion website offers new topical insight, additional models, and extra charts that delve into the profitability of applied model calibration. You'll find a more precise approach to the classical time series and financial econometrics evaluation, with expert advice on turning data into profit. Financial markets do not always behave according to a normal bell curve. Skewness creates uncertainty and surprises, and tarnishes trading performance, but it's not going away. This book shows traders how to work with skewness: how to predict it, estimate its impact, and determine whether the data is presenting a warning to stay away or an opportunity for profit. Base volatility estimations on more accurate data Integrate past observation with Bayesian probability Exploit posterior distribution of the hidden state for optimal estimation Boost trade profitability by utilizing «skewness» opportunities Wall Street is constantly searching for volatility assessment methods that will make their models more accurate, but precise handling of skewness is the key to true accuracy. Inside Volatility Filtering shows you a better way to approach non-normal distributions for more accurate volatility estimation.

A completely updated edition of the guide to modern bond analysis First published in 1972, Inside the Yield Book revolutionized the fixed-income industry and forever altered the way investors looked at bonds. Over forty years later, it remains a standard primer and reference among market professionals. Generations of practitioners, investors, and students have relied on its lucid explanations, and readers needing to delve more deeply have found its explication of key mathematical relationships to be unmatched in clarity and ease of application. This edition updates the widely respected classic with new material from Martin L. Leibowitz. Along the way, it skillfully explains and makes sense of essential mathematical relationships that are basic to an understanding of bonds, annuities, and loans—in fact, any securities or investments that involve compound interest and the determination of present value for future cash flows. The book also includes a new foreword. Contains information that is more instructive, important, and useful than ever for mastering the crucial concepts of time, value, and return Combines the clear fixed-income insights found in the original edition with completely new knowledge to help you navigate today's dynamic market Includes over one hundred pages of new material on the role of bonds within the total portfolio In an era of calculators and computers, some of the important underlying principles covered here are not always grasped thoroughly by market participants. Investors, traders, and analysts who want to sharpen their ability to recall and apply these fundamentals will find Inside the Yield Book the perfect resource.

Terror was central to the Nazi regime, and the Nazi concentration camps were places of horror where prisoners were dehumanized and robbed of their dignity and where millions were murdered. How did prisoners cope with the brutal and degrading conditions of life within the camps? In this highly original book Maja Suderland takes the reader inside the concentration camps and examines the everyday social life of prisoners – their daily activities and routines, the social relationships and networks they created and the strategies they developed to cope with the harsh conditions and the brutality of the guards. Without overlooking the violence of the camps, the contradictions of camp life or the elusive complexity of the multicultural prisoner society, Suderland explores the hidden social practices that enabled prisoners to preserve their human dignity and create a sense of individuality and community despite the appalling circumstances. This remarkable account of social life in extreme conditions will be of great interest to students and scholars in history, sociology and the social sciences generally, as well as to a wider readership interested in the Holocaust and the concentration camps.