JavaScript. 20 уроков для начинающих

The internet and online communications, including social media, have had a marked impact on how businesses in both business-to-consumer (B2C) and business-to-business (B2B) environments engage with their audiences. Paid advertising efforts have, for some companies, taken a back seat to marketing in ways that leverage online communication to influence their audiences – driving people to their websites where they may engage with the brand and, ultimately, make a purchase decision.

"Influencer marketing" has become a big buzzword in this new environment. It's a term that refers to leveraging the influence of key people and businesses to support your brand and spread the word about your products and services through their own social channels.

Influencer marketing means different things to different people and is approached in a variety of ways. In this book, digital marketing experts share their definitions, best practices and case examples to help you determine whether this form of marketing would work for you and, if so, how to make it happen!

So you've got a small business. But are you capitalizing on social media for the increased revenue possibilities, increased visibility, and good PR? In just a few short years, social media has become a worldwide phenomenon, where Facebook updates or tweets are mini press-releases read by thousands of people every day. What's the best way to handle your small business's social media presence? Your company can get in the game, using social media as a free public relations tool. 'The Social Media Advantage' gives you the knowledge, skills, and confidence to develop an effective social media strategy that will help make your business a success!

If you think LinkedIn is just for job hunting, you’re missing out on the many ways you can take advantage of this social network to build the professional relationships you need to advance in your career. LinkedIn can help you initiate, strengthen, and use the very real human connections that make you effective on the job—and help you get ahead. This short, practical book shows you how.In Work Smarter with LinkedIn, social media expert Alexandra Samuel demonstrates the most effective ways to actively build and use your network, sharing tips and tricks on:• Deciding which connection invitations to accept• Searching for potential connections when you need to establish a new contact• Using business travel to make the most of face time with colleagues and contacts• Capturing all the connections you’ve made at a conference• When not to use LinkedInThe book also includes a 30-minute quick guide to starting—or perfecting—your LinkedIn profile.Interested in learning more about how social media can help you get ahead of your daily work—and get ahead in your career? Look for more in this series of short, digital books from Harvard Business Review Press and social media expert Alexandra Samuel. Other installments provide the best tips and tricks for using tools like Evernote, Twitter, HootSuite, and Gmail to get organized and improve your performance on the job.

Capitalism is failing and ordinary people are forced to pay the price. With such deep-rooted problems there is real hunger for alternative ways of organizing our economic system. Answering the question, «Is there a co-operative alternative to capitalism?» this book showcases fourteen responses from economists, academics, co-operators, politicians, and campaigners, exploring both the success and untapped potential of co-operatives. Each essay approaches from a new direction—from the flourishing open source movement to cases of co-operative success in different parts of the world. Rob Harrison has written and commented widely on social change issues for more than twenty years.

"The Facebook IPO Primer" is a great new resource that gathers in one place stories and analysis to help readers learn everything they need to know about Facebook's debut in the stock market. How much is it worth? Is Facebook a good investment? Does it have a good business plan? Learn how professionals figure out the answers to those questions, why they come up with different answers, and what it means for you.

"The Facebook IPO Primer" is easy to navigate. Part I covers the ups and downs of hot high technology stocks; Part II reviews the Facebook culture and business plan; Part III explains five different ways that analysts pick apart Facebook finances; Part IV offers dozens of links to stories and blog posts about Facebook so you can continue learning about the social media marvel.