Laddering. Unlocking the Potential of Consumer Behavior

A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.

Every human is born with multifarious potential. Why, then, do parents, schools and employers insist that we restrict our many talents and interests; that we 'specialise' in just one? We've been sold a myth, that to 'specialise' is the only way to pursue truth, identity, or even a livelihood. Yet specialisation is nothing but an outdated system that fosters ignorance, exploitation and disillusionment and thwarts creativity, opportunity and progress. Following a series of exchanges with the world’s greatest historians, futurists, philosophers and scientists, Waqas Ahmed has weaved together a narrative of history and a vision for the future that seeks to disrupt this prevailing system of unwarranted ‘hyper-specialisation.’ In The Polymath, Waqas shows us that there is another way of thinking and being. Through an approach that is both philosophical and practical, he sets out a cognitive journey towards reclaiming your innate polymathic state. Going further, he proposes nothing less than a cultural revolution in our education and professional structures, whereby everyone is encouraged to express themselves in multiple ways and fulfil their many-sided potential. Not only does this enhance individual fulfilment, but in doing so, facilitates a conscious and creative society that is both highly motivated and well equipped to address the complexity of 21st century challenges.

The extraordinary system for changing your life and the lives of others If you've ever felt there must be more to the daily grind, something so powerful that even while caught in the struggles of day-to-day life you want to achieve something far bigger, Driven is for you. By revealing a powerful method for solving business problems, Driven introduces you to a powerful motivation philosophy, by which you experience a pure inspiration or vision, plan out your action with the clarity of sixth sight, hone your concentration and focus, and triumph in bringing about colossal changes in both your life and the lives of others. In this revolutionary guide you'll find Techniques to transform your motivation into a constant state of being Leverage your new awareness into concrete goals and achievements, such as building a Fortune 500 company Timeless wisdom to weather and thrive If you're willing to go beyond the ordinary in your life and business, then you're ready for the deeply enhancing concepts and techniques contained in Driven. Have you ever wondered why and how some of us have the unique ability to dream incredible goals? How seemingly ordinary people among us influence and change the lives of millions of people. What drives them to conquer every human limitation, from breaking the sound barrier to landing a man on the moon. Driven introduces you to Junoon, a powerful Eastern motivational method, by which you experience a pure inspiration or vision, plan out your action with the clarity of sixth sight, hone your concentration and focus, and triumph in bringing about colossal changes in your life and the lives of others. To live within the state of Junoon is to concentrate passionately on realizing your mission and transcending day-to-day, human motivation to a degree that seems impossible to those around you. Being in this state coalesces and magnifies your ordinary strength of will and determination, and turns you into a person who rises to challenges in ways that others can’t even imagine. You hold nothing back!

Rank higher in search results with this guide to SEO and content building supremacy Google is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first page of Google, so if you're not in those top ten results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate roadmap to Page One Domination. The POD strategy is what gets you on that super-critical first page of Google results by increasing your page views. You'll learn how to shape your online presence for Search Engine Optimization, effectively speaking Google's language to become one of the top results returned for relevant queries. This invaluable resource provides a plan that is universal to any business in any industry, and provides expert guidance on tailoring the strategy to best suit your organization. Coverage includes an explanation of the mechanics of a search, and how to tie your website, paid ads, online reputation, social media, content, images, and video into a winning SEO strategy that pushes you to the front of the line. The Page One Domination strategy incorporates all the ways in which you can beef up your Internet presence and online reputation. This book is a clear, straightforward guide that will knock down the silos of the Internet and teach you exactly how to integrate all aspects of content creation into a synergistic, SEO strategy. Understand how search engines return results Design an effective, all-encompassing SEO strategy Create the content that gets page views and improves rank Optimize social media and video as part of an overall SEO plan The rules of SEO are always changing, and following outdated rules can actually work against you, burying you at the bottom of the pile. This book will spark a paradigm shift in how you think about SEO and gives you the tools you need to craft a strategy tailored to your specific market. To be successful, you need to be on page one of Google, and Winning the Game of Googleopoly can show you how to get there.

The ultimate behind-the-curtain look at the hedge fund industry, unlocking the most valuable stories, secrets, and lessons directly from those who have played the game best. Written by Maneet Ahuja, the hedge fund industry insider, The Alpha Masters brings the secretive world of hedge funds into the light of day for the first time. As the authority that the biggest names in the business, including John Paulson, David Tepper, and Bill Ackman, go to before breaking major news, Ahuja has access to the innermost workings of the hedge fund industry. For the first time, in Alpha Masters, Ahuja provides both institutional and savvy private investors with tangible, analytical insight into the psychology of the trade, the strategies and investment criteria serious money managers use to determine and evaluate their positions, and special guidance on how the reader can replicate this success themselves. There are few people with access to the inner chambers of the hedge fund industry, and as a result it remains practically uncharted financial territory. Alpha Masters changes all that, shedding light on star fund managers and how exactly they consistently outperform the market. The book: Contains easy-to-follow chapters that are broken down by strategy–Long/Short, Event Arbitrage, Value, Macro, Distressed, Quantitative, Commodities, Activist, pure Short, Fund of Funds. Includes insights from the biggest names in the trading game, including Ray Dalio, Marc Lasry, Jim Chanos, Sonia Gardner, Pierre Lagrange, and Tim Wong. Features contributions from industry icon Mohamed El-Erian Many of the subjects profiled in this groundbreaking new book have never spoken so candidly about their field, providing extremely provocative, newsworthy analysis of today's investing landscape.

FIX YOUR MINDSET AND UNLEASH YOUR TALENT Simon Hartley spent many years working with world class athletes and helping them to new levels of achievement. Then he got wondering: What is it that enables some people to develop their talent in a more impactful way than others? What differentiates the winners from those who almost made it? And how can we be world class in our chosen fields? How To Shine is more than just a window into the world of winning. It’s the distillation of all Simon has learned from talking to and coaching some of the world’s top success stories, from Premiership footballers and Olympiads to champions of business. It’s a practical, step by step guide to honing skills which are as vital in the office as they are on the athletics track and truly shining in your field. Includes: Practical, life-affirming tips Insights into the winning mentality from sportsmen, coaches, Michelin starred chefs and scientists How to develop skills which will enable you to be a genuine leader in your field

With its primary focus on the psychology of eating from a social, health, and clinical perspective, the second edition of The Psychology of Eating: From Healthy to Disordered Behavior presents an overview of the latest research into a wide range of eating-related behaviors Features the most up-to-date research relating to eating behavior Integrates psychological knowledge with several other disciplines Written in a lively, accessible style Supplemented with illustrations and maps to make literature more approachable

The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively. For individuals, crafting stories is the primary way we can make sense of the world and our place in it. The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to: Tap into your and your organization's unique sources of wonder, wisdom, and delight Boost individual and collective creativity Understand the storytelling strategies behind some of the world’s most powerful brands Unlock the secrets of the great strategic storytellers of the past Build a place where your stories can live online Distribute stories so they have staying power and reach in the digital age Convene audiences by going beyond demographic stereotypes and tapping into enduring human needs Understand how unshakable reputations are built out of stories that accumulate over time Sooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. The Strategic Storyteller tells you how.

‘John Douglas is the FBI's pioneer and master of investigative profiling, and one of the most exciting figures in law enforcement I've had the privilege of knowing’ Patricia Cornwell‘John Douglas knows more about serial killers than anybody in the world’ Jonathan Demme, Director of The Silence of the LambsThe legendary FBI criminal profiler, number-one New York Times bestselling author, and inspiration for the hit Netflix show Mindhunter delves deep into the lives and crimes of four of the most disturbing and complex predatory killers, offering never-before-revealed details about his profiling process, and divulging the strategies used to crack some of his most challenging cases.The FBI’s pioneer of criminal profiling, former special agent John Douglas, has studied and interviewed many of America’s most notorious killers – including Charles Manson, ‘Son of Sam Killer’ David Berkowitz and ‘BTK Strangler’ Dennis Rader. Twenty years after his famous memoir, the man who literally wrote the book on FBI criminal profiling opens his case files once again. In this riveting work of true crime, he spotlights four of the most diabolical criminals he’s confronted, interviewed and learned from.A glimpse into the mind of a man who has pierced the heart of human darkness, The Killer Across the Table unlocks the ultimate mystery of depravity and the techniques and approaches that have countered evil in the name of justice.

The 7 keys to property investment success Brimming with fresh content designed to suit current trends in the market, Unlocking the Property Market shares expert property market analyst John Lindeman's tips and techniques on where to buy, what to buy, how much to pay, and when to sell. Written with your needs in mind, Lindeman reveals the seven keys to property investment success and shows you how to unlock the property market's secrets. The media talks up a housing market boom one minute and then warns of a crash the next, but the housing market's behaviour is predictable. Housing prices move slowly upwards, and then they stagnate for some years—and may even fall for a year or two. However, there are always suburbs in any market that go against the grain and offer property investors a chance to secure the highest returns in the shortest possible time in any market condition. To find these properties, follow John Lindeman in Unlocking the Property Market and successfully discover the seven keys to property investment success including: Understand how the market works and find locations with the best growth potential Know where and when to buy and the best time to sell Narrow down your property search, decide what to buy and determine how much to pay. If you're a private housing investor or just starting out in the field looking for authoritative, accessible information on the topic, Unlocking the Property Market gives you the confidence and know-how to successfully obtain the best possible results from property investment.