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Marketing and Finance

Marketing and FinanceНажми для увеличения фото
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Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.
Информация о характеристиках, комплекте поставки, стране изготовления, внешнем виде и цвете товара носит справочный характер и взятая из открытых источников или размещена продавцом. Цена указана на дату: 09.05.2025 г. На текущий момент стоимость может отличаться. Предложение не является публичной офертой.
Marketing and Finance продается в интернет-магазине ЛитРес
Эксперт: Аркадий И., E-commerce аналитик
Дата рецензии: 1 ноября 2025 года
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  • Наименование: ООО «ЛитРес»
  • ИНН: 7719571260

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