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Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know

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The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.
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Дата рецензии: 17 июня 2025 г.
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Оригинальность учебника «Торговое дело» в том, что торгов-ле возвращено её главное природное свойство – она первооснова экономической деятельности как таковой; коммерческая сделка – исходное начало и импульс экономического оборота. Понятие торговое дело содержит симбиоз трёх явлений в их различии и единстве: организация рынка товаров потребительского и производственного назначения и услуг во всей полноте этого процесса; вид профессиональной деятельности - специальность, в совокупности всего, к ней относящегося; определённый вид специализированного предпринимательства. Разделы учебника ориентированы на межфункциональную взаимосвязь коммерческой, логистической, маркетинговой, рекламной и товароведной деятельности. Учебник соответствует государственным образовательным стандартам третьего поколения по направлениям 100700 «Торговое дело», 080100 «Экономика» и 080200 «Менеджмент», профиль «Логистика в торговле», «Маркетинг в торговле»; «Логистика и управление цепями поставок», «маркетинг»; «торговая политика» квалификация – бакалавр, магистр. Адресован студентам экономических вузов, магистрантам и аспирантам, преподавателям, специалистам и всем интересующимся теорией и практикой торгового дела. Рекомендован Учебно-методическим советом Санкт-Петербургского государственного экономического университета в качестве учебника для студентов экономических специальностей всех форм обучения.
Цена 965 руб.
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  • Серия

    Маркетинг для профессионалов Учебник для вузов Бакалавр С-П Учимся торговать Бакалавр - магистр Менеджмент Теория и практика менеджмента Маркетинг Учебник для вузов

  • Издательство

    Магистр Экономика ЛКИ МПСИ Профессия Права человека

  • Направление

    Современные издания Современные издания

965 ₽
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Чтение. Работа с текстом 4 класс
Ольга Васильевна Узорова — педагог-практик, автор более 6 000 учебных, методических и развивающих пособий для дошкольников и учеников младших классов. По результатам 2020 года О. В. Узорова признана одним из наиболее востребованных в России авторов учебных пособий. "Чтение. Работа с текстом. 4 класс" — это пособие для учеников 4-го класса. С его помощью учащиеся потренируют технику чтения, а заодно научатся работать с текстом: извлекать из него полезную для себя информацию, определять тему, главную мысль и тип текста. Для начального образования.
Цена 219 руб.
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    Учебное пособие С-П Учебное пособие

  • Издательство

    Мысль Претекст

219 ₽
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