Net Profit. How to Succeed in Digital Business

The go-to resource for business leaders who must succeed no matter what the circumstances The world is rapidly changing and unpredictable, necessitating leaders who adjust quickly to changing priorities and unfamiliar terrain. This book offers a blueprint for developing leaders who can handle surprising challenges, from mergers to global relocation, and who thrive in turbulent times by being open to new concepts, passionate about progress, and resourceful with the tools available. Features three key traits of adaptable leaders: Driven by progress, Sensationally curious, Vastly resourceful Reveals how to work across corporate cultures and leverage relationships to overcome challenges Shows how to bypass the traditional leadership role and take necessary risks to move forward Written for the business leader who can land in any environment, under any set of conditions, and find a way to fit in and succeed.

An updated third edition of the most comprehensive guide to small business success Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.

Increase your business fitness and break world sales records You can do it! You can increase your sales power. You can become more persuasive and effective in your business and your personal life. Most of all, you can learn the secrets of transforming fear, failure, and adversity into victory. Many people today recognize a powerful correlation between physical health and business success. Tony Little is living proof of this connection. Having worked his way up from poverty and sickness to become, as Jay Leno called him, «America's personal trainer,» he is also the most successful and recognizable salesman on the planet today, selling a record-breaking 3 billion dollars worth of retail product on TV. Now, in There's Always a Way, Tony reveals how he's used the hard knocks in his own life to develop unique selling strategies that make him a living brand. Tony explains how to use fears and insecurities to sharpen one's selling game and build self-confidence Tony demonstrates dynamite secrets for self-motivation, overcoming negativity, and thinking out of the box Tony explains how to build a positive mind set, create a buzz, exploit humor, find a niche, set goals, ask the right questions, close the sale, make the customer into a star, achieve peak selling performance, and turn oneself into a lean, mean selling machine Having grown his business in a tough market, Tony explains how to stand out in these down times There's Always a Way is a perfect read for goal setters, for movers and groovers moving up, for businesspersons who want to learn to win. Read it and be motivated to make every sales opportunity into a formula for success.

В России существует серьезная проблема - нет такого высшего учебного заведения, где обучали бы столь важному делу, как воспитание нового поколения. В педагогических институтах, техникумах и колледжах готовят специалистов для работы с детскими коллективами. Но няня - это нечто совсем другое. Не многие задумываются об этом, но почти каждый сталкивается с этим по ходу жизни. Книга, которую вы держите в руках написана отечественным автором и основана на отечественных материалах. Она начинается с элементарных правил взаимоотношений няни и хозяев, которые выведены автором на опыте общения почти с 200 нянь. "Идеальная няня" написана для тех, кто выбирает профессию няни не "по жестокой воле обстоятельств", а по призванию, для кого это не способ переждать худые времена или ступенька "карьерной" лестницы, - те не раз поблагодарят автора за учебник профессии и жизни.

Are you sick of working day after day for someone else, dreaming of what you'll do one day when you retire? Why wait until you're old to enjoy retirement? How would you like to retire in 12 months? Stop dreaming about a better life in the future – create one for yourself today! If you're serious about getting the most out of life and want to discover how you can use your passions to pay your bills, then How to Retire in 12 Months is the book for you. Author Serena Star-Leonard was handcuffed to a desk for years, working long hours in unfulfilling jobs. One day she stopped dreaming about a better life and created one for herself. She built an online business that allows her to work at something she truly loves, wherever and whenever she wants. Serena has redefined retirement and all it took was 12 months and a big dream. Inside this book you will discover how to: develop a low-maintenance income from your passion get out of the rat race and build the life you want retire in 12 months.

Praise for Marketing to the Social Web «Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities.» -Mark Fuller, Chairman, Monitor Group «Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement-ignore them at your peril.» -George F. Colony, CEO, Forrester Research, Inc. «Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them.» -David Kenny, Chairman and Chief Executive Officer, Digitas Inc. «Where's the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived.» -Jeff Taylor, CEO, Eons and Founder of Monster.com «Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas.» -Steve Harris, Vice President, Global Communications, General Motors Corporation «As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand.» -Nicholas Negroponte, Chairman, One Laptop per Child

The handy problem-solver with helpful information for today's busy bookkeepers Bookkeeping Essentials: How to Succeed as a Bookkeeper is the handy problem-solver that gives today's busy bookkeepers and accountants the helpful information they need in a quick-reference format. Whether in public practice or private industry, professionals will always have this reliable reference tool at their fingertips. Packed with practical techniques and rules of thumb for analyzing, evaluating, and solving the day-to-day problems every accountant faces Helps bookkeepers and accountants quickly pinpoint what to look for, what to watch out for, what to do, and how to do it Offers hundreds of explanations supported by a multitude of examples, tables, charts, and ratios Filled with dozens of accounting best practices, Bookkeeping Essentials is a powerful companion for the ever-changing world of today's accountant and bookkeeper.

An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation’s largest interactive advocate association.

The ultimate guide to launching and growing an online business You’ve got a crazy idea, a hobby, a business or special expertise. You want to take it online, and you want to it be a money-making success. But what do you do next? Using a simple 5-step approach, best-selling author and digital marketing specialist Bernadette Schwerdt uncovers the inside tips and tricks that Australia’s most successful online entrepreneurs use to build their multi-million dollar businesses. For those just starting out, this book will help you identify the best business idea to pursue, guide you on how to set it up and give you the strategies to grow it quickly using low-cost tools. For those with existing businesses, you’ll learn how to maximise your online impact and access the little-known but powerful tools and technologies the top disruptors use to create a global presence. Featuring dozens of case studies of how Australia’s most successful disruptors have done it, Bernadette reveals the underlying patterns common to all successful online businesses – what they did right, what they did wrong, what they would do differently and the short cuts to building an online business that only the successful know. You’ll learn how to: Develop the entrepreneurial mindset needed to turn your passion, hobby or expertise into an online business Access free tools and technologies to help you build and test your online idea (before launching) to ensure a viable market exists Create a minimum viable product (MVP) that attracts attention and generates instant income Source web developers, designers and other important suppliers for a fraction of the usual cost Write, pitch, persuade and present like a professional to attract investors, customers and high-quality strategic partners Understand the basics of the Internet of Things, virtual reality, augmented reality and artificial intelligence and use these technologies to help your business create a point of difference Work from home and set up your online business in just a few hours a week Whether you are starting an online business or building on an existing one, How to Build an Online Business is your complete, how-to guide for making it a success.

The pressure's on… You've just won a big promotion and your new boss has high expectations. You have an important meeting and want to make a constructive impact. You're thinking of restructuring the team and need to show clear leadership. You know you're capable of so much more and need to grasp the opportunity. Meanwhile, you're drowning in a sea of unanswered email and voicemail… How can you raise your game and achieve your full potential? Peter Shaw, professional coach and author, shows how combining self-belief with practical action creates the basis for powerful change, helping you step up to the next level. Learn how to identify your strengths, take bold but calculated risks, build your network of supporters, convert your critics, live your values and find fulfilment and joy.