New Technologies and Branding

With a foreword by Yakov Rekhter «Here at last is a single, all encompassing resource where the myriad applications sharpen into a comprehensible text that first explains the whys and whats of each application before going on to the technical detail of the hows.» —Kireeti Kompella, CTO Junos, Juniper Networks The authoritative guide to MPLS, now in its Third edition, fully updated with brand new material! MPLS is now considered the networking technology for carrying all types of network traffic, including voice telephony, real-time video, and data traffic. In MPLS-Enabled Applications, Third Edition, the authors methodically show how MPLS holds the key to network convergence by allowing operators to offer more services over a single physical infrastructure. The Third Edition contains more than 170 illustrations, new chapters, and more coverage, guiding the reader from the basics of the technology, though all its major VPN applications. MPLS Enabled-Applications contains up-to-date coverage of: The current status and future potential of all major MPLS applications, including L2VPN, L3VPN, pseudowires and VPLS. A new chapter with up to date coverage of the MPLS transport profile, MPLS-TP. MPLS in access networks and Seamless MPLS, the new architecture for extending MPLS into the access, discussed in depth for both the unicast and the multicast case. Extensive coverage of multicast support in L3VPNs (mVPNs), explaining and comparing both the PIM/GRE and the next generation BGP/MPLS solutions, and including a new chapter on advanced topics in next generation multicast VPNs. A new chapter on advanced protection techniques, including detailed discussion of 50 ms end-to-end service restoration. Comprehensive coverage of the base technology, as well as the latest IETF drafts, including topics such as pseudowire redundancy, VPLS multihoming, IRB and P2MP pseudowires. MPLS-Enabled Applications will provide those involved in the design and deployment of MPLS systems, as well as those researching the area of MPLS networks, with a thoroughly modern view of how MPLS is transforming the networking world. «Essential new material for those trying to understand the next steps in MPLS.» —Adrian Farrel, IETF Routing Area Director «MPLS-Enabled Applications takes a unique and creative approach in explaining MPLS concepts and how they are applied in practice to meet the needs of Enterprise and Service Provider networks. I consistently recommend this book to colleagues in the engineering, education and business community.» —Dave Cooper, Chief IP Technologist, Global Crossing Ltd

Edited and authored by leading experts from top institutions in Europe, the US and Asia, this comprehensive overview of micro- and nanophotonics covers the physical and chemical fundamentals, while clearly focusing on the technologies and applications in industrial R&D. As such, the book reports on the four main areas of telecommunications and display technologies; light conversion and energy generation; light-based fabrication of materials; and micro- and nanophotonic devices in metrology and control.

This book provides an in-depth guide to femtocell technologies In this book, the authors provide a comprehensive and organized explanation of the femtocell concepts, architecture, air interface technologies, and challenging issues arising from the deployment of femtocells, such as interference, mobility management and self-organization. The book details a system level simulation based methodology addressing the key concerns of femtocell deployment such as interference between femto and macrocells, and the performance of both femto and macrocell layers. In addition, key research topics in interference modeling and mitigation, mobility management and Self-Organizing Network (SON) are highlighted. The authors also introduce HNB/HeNB standardization in 3GPP.. Furthermore, access methods (closed, open and hybrid), applications, timing synchronization, health issues, business models and security are discussed. The authors also provide a comparison between femtocells and other indoor coverage techniques such as picocells, repeaters, distributed antenna systems and radio over fiber. Lastly, both CDMA and OFDMA based femtocells are covered. Key Features: Provides a comprehensive reference on femtocells and related topics Offers the latest research results on femtocells based on simulation and measurements Gives an overview of indoor coverage techniques such as picocells, repeaters, distributed antenna systems, radio over fiber and femtocells Includes chapters on femtocell access network architecture, air interface technologies (GSM, UMTS, HSPA, WiMAX and LTE), femtocell simulation, interference analysis and mitigation in femto/macrocell networks, mobility management in femto/macrocell networks, femtocell self-organization and other key challenges such as timing synchronization and security faced by femtocell deployment Points to over 240 references from 3GPP, The Femto Forum, journals and conference proceedings This book will be an invaluable guide for RF engineers from operators, R&D engineers from femtocells hardware manufacturers, employees from regulatory bodies, radio network planners, academics and researchers from universities and research organizations. Students undertaking wireless communications courses will also find this book insightful.

The focus of this book is broadband telecommunications: both fixed (DSL, fiber) and wireless (1G-4G). It uniquely covers the broadband telecom field from technological, business and policy angles. The reader learns about the necessary technologies to a certain depth in order to be able to evaluate and analyse competing technologies. The student can then apply the results of the technology analysis to business (revenues and costs, market size, etc) to evaluate how successful a technology may be in the market place. Technology and business analyses lead to policy analysis and how government deal with rolling out of broadband networks; content (such as text, audio and video) delivered over them. Furthermore, how government may ensure a competitive and fair environment is maintained for service provision. The book is unique in its approach as it prepares the student to evaluate products from three different viewpoints of technology-business and policy. The book provides a unified vision for broadband communications, offering the required background as well a description of existing broadband systems, finishing with a business scenario. The book breaks new ground by discussing telecommunication technologies in a business and policy context.

Building on the success of the first edition, Mobile Messaging Technologies and Services offers extensive new and revised material based upon the latest research and industry developments. While early implementations targeted person-to-person messaging, MMS has now evolved to facilitate such requirements as the mass delivery of time-sensitive messages for content-to-person messaging. This Second Edition exploits the technical maturity of MMS as it is poised to generate a wealth of new business opportunities across the mobile communications sector. The author provides the fundamental technical background required for SMS, EMS and MMS, and supports this with industry cutting-edge developments. ● Contains a revised section on the fundamentals of MMS, including an updated section on GPRS to explain current commercial implementations such as GRX applications. ● Presents the latest developments in MMS standardization, including the design of synchronized multimedia integration language (SMIL) presentations, Digital Rights Management (DRM), transcoding techniques, postcard service and support of advanced multimedia formats. ● Describes the processes for standardizing telecommunications services and technologies (3GPP, OMA, GSM Association, IETF and W3C). ● Provides updated sections on SMS, EMS and heavily revised coverage of the developments in MMS, including MMS interworking and the forthcoming MMS version 1.3. This resource will be invaluable for application developers, manufacturers, operators and content providers involved in the design and deployment of messaging services. It will also be of interest to practitioners involved in the process of standardizing telecommunications services and technologies. Postgraduate students and researchers will benefit from having access to state-of-the-art findings backed by numerous illustrative real-world examples. Includes a companion website featuring information on relevant standards, available phones and developers’ resources.

The Second Edition features new content, examples,methods, techniques, and best practices Assurance Technologies Principles and Practices is based on the assertion that safety is not a cost, but an excellent investment. According to the authors, more than sixty percent of problems in complex systems arise from incomplete, vague, and poorly written specifications. In keeping with the authors' passion for safety, the text is dedicated to uniting the gamut of disciplines that are essential for effective design applying assurance technology principles, including system safety, reliability, maintainability, human engineering, quality, logistics, software integrity, and system integration. Readers familiar with the first edition of this text will recognize all the hallmarks that have made it a classic in its field. The Second Edition features a host of new examples, methods, techniques, and best practices to bring the text fully up to date with the state of the art in assurance technology. Much new content has been added as well, including four new chapters: Managing Safety-Related Risks Statistical Concepts, Loss Analysis, and Safety-Related Applications Models, Concepts, and Examples: Applying Scenario-Driven Hazard Analysis Automation, Computer, and Software Complexities The text begins with an introduction and overview of assurance technology. Next, readers are provided with fundamental statistical concepts. The chapters that follow explore in depth the approaches and disciplines that make up assurance technology applications. Each chapter is organized into major phases-design, manufacturing, test, and use phase-that help readers understand both how and when to apply particular measures. Throughout the text, readers discover detailed examples that prepare them to manage real-world challenges. References and further reading are provided at the end of each chapter leading to more in-depth discussion on specialized topics. With its extensive use of examples and highly structured approach, this is an excellent course book for students in industrial engineering, systems engineering, risk engineering, and other assurance technology domains. Design and system engineers as well as safety professionals will find the material essential in troubleshooting complex projects and ensuring product, process, and system safety.

Discover foundational topics in smart grid technology as well as an exploration of the current and future state of the industry As the relationship between fossil fuel use and climate change becomes ever clearer, the search is on for reliable, renewable and less harmful sources of energy. Sometimes called the electronet or the energy Internet, smart grids promise to integrate renewable energy, information, and communication technologies with the existing electrical grid and deliver electricity more efficiently and reliably. Smart Grid and Enabling Technologies delivers a complete vision of smart grid technology and applications, including foundational and fundamental technologies, the technology that enables smart grids, the current state of the industry, and future trends in smart energy. The book offers readers thorough discussions of modern smart grid technology, including advanced metering infrastructure, net zero energy buildings, and communication, data management, and networks in smart grids. The accomplished authors also discuss critical challenges and barriers facing the smart grid industry as well as trends likely to be of import in its future development. Readers will also benefit from the inclusion of: A thorough introduction to smart grid architecture, including traditional grids, the fundamentals of electric power, definitions and classifications of smart grids, and the components of smart grid technology An exploration of the opportunities and challenges posed by renewable energy integration Practical discussions of power electronics in the smart grid, including power electronics converters for distributed generation, flexible alternating current transmission systems, and high voltage direct current transmission systems An analysis of distributed generation Perfect for scientists, researchers, engineers, graduate students, and senior undergraduate students studying and working with electrical power systems and communication systems. Smart Grid and Enabling Technologies will also earn a place in the libraries of economists, government planners and regulators, policy makers, and energy stakeholders working in the smart grid field.

In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach. Centred on a passionate relationship between brand and consumer and the leverage of that passion in order to create value for all involved in the relationship, Passion Branding can be a great way to drive brand awareness at a fraction of the cost of traditional advertising, particularly for brands that don't enjoy high emotional affinity with customers. Drawing on major case studies from around the world (including Shell and Ferrari, Hyundai and the FIFA World Cup, and Guinness and the Rugby World Cup) as well as interviews with top practitioners, Neill Duffy introduces Passion Branding, shows why it is about much more than simple sponsorship, and details the many areas in which this versatile business tool can play a role.

Covers the timely topic of fuel cells and hydrogen-based energy from its fundamentals to practical applications Serves as a resource for practicing researchers and as a text in graduate-level programs Tackles crucial aspects in light of the new directions in the energy industry, in particular how to integrate fuel processing into contemporary systems like nuclear and gas power plants Includes homework-style problems

An Insightful Examination of Smart Water Systems and Technology Inland water supplies are under increasing pressure. Climate, social, and demographic change have begun tipping the balance toward demand management, as supplies begins to dwindle. Water and wastewater infrastructure will play a central role in the management of this increasingly valuable resource, and Smart Water Technologies and Techniques: Data Capture and Analysis for Sustainable Water Management provides insight on a key part of the solution. Smart water applications optimise the way water and wastewater services are used, allowing more efficient allocation of limited resources while adding flexibility to the system. Automation, real-time data capture, and rapid interpretation allow utilities and users to monitor, manage, and act on the part of the water cycle that matters to them, minimizing costs of providing service through optimal use of extant assets. This book brings together the core principles, key developments, and current state-of-the-art into a single resource that: Considers smart water within operational, economic, policy, and regulatory contexts Provides a comprehensive overview of the smart water concept and the latest advances in the field Examines key considerations and objections raised to date Discusses the potential value of smart water, from perception to policy Shows how smart water systems can optimize efficiency and flexibility of water and wastewater management Explores future directions for smart water development in the pursuit of balanced supply and demand Although primarily designed for water supply and sanitation, smart water systems may be applied to irrigation, reservoir and dam management, inland water flows, and more, making it a valuable asset as water scarcity begins to spread around the globe. This book answers the questions, assuages concerns, and explains the technology that could revolutionize the way water is accessed and supplied.