SEO Management

SEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site and off-site aspects of a site, there are also many administrative tasks to take into account: the creation of a site in China can pose governmental problems (obtaining a Chinese mobile line, applying for an ICP license, proving that the company is well established in China, etc.) In order for readers to understand how SEO and web-marketing works in China, tips, advice and case studies are presented throughout this book.

The landmark project management reference, now in a new edition Now in a Tenth Edition, this industry-leading project management «bible» aligns its streamlined approach to the latest release of the Project Management Institute's Project Management Body of Knowledge (PMI®'s PMBOK® Guide), the new mandatory source of training for the Project Management Professional (PMP®) Certificat-ion Exam. This outstanding edition gives students and professionals a profound understanding of project management with insights from one of the best-known and respected authorities on the subject. From the intricate framework of organizational behavior and structure that can determine project success to the planning, scheduling, and controlling processes vital to effective project management, the new edition thoroughly covers every key component of the subject. This Tenth Edition features: New sections on scope changes, exiting a project, collective belief, and managing virtual teams More than twenty-five case studies, including a new case on the Iridium Project covering all aspects of project management 400 discussion questions More than 125 multiple-choice questions (PMI, PMBOK, PMP, and Project Management Professional are registered marks of the Project Management Institute, Inc.)

Project management lessons learned on the Big Dig, America's biggest megaproject, by a core member responsible for its daily operations In Megaproject Management, a central member of the Big Dig team reveals the numerous risks, challenges, and accomplishments of the most complex urban infrastructure project in the history of the United States. Drawing on personal experience and interviews with project engineers, executive oversight commission officials, and core managers, the author, a former deputy counsel and risk manager for the Big Dig, develops new insights as she describes the realities of day-to-day management of the project from a project manager's perspective. The book incorporates both theory and practice and is therefore highly recommended to policymakers, academics, and project management practitioners. Focusing on lessons learned, this insightful coursebook presents the Big Dig as a massive case study in the management of risk, cost, and schedule, particularly the interrelation of technical, legal, political, and social factors. It provides an analysis of the difficulties in managing megaprojects during each phase and over the life span of the project, while delivering useful lessons on why projects go wrong and what can be done to prevent project failure. It also offers new ideas to enhance project management performance and innovation in our global society. This unique guide: Defines megaproject characteristics and frameworks Reviews the Big Dig's history, stakeholders, and governance Examines the project's management scope, scheduling, and cost management—including project delays and cost overruns Analyzes the Big Dig's risk management and quality management Reveals how to build a sustainable project through integration and change introduction

There has been a shift in HR from performance appraisal to performance management. A new volume in the SIOP Professional Practice Series, this book contains a broad range of performance management topics, offers recommendations grounded in research, and many examples from a variety of organizations. In addition to offering state-of-the-art descriptions of performance management needs and solutions, this book provides empirical bases for recommendations, demonstrates how performance management tracks and helps promote organizational change, and exams critical issues. This book makes an ideal resource for I/O psychologists, HR professionals, and consultants. «In this comprehensive and timely volume, Smither and London assemble an exceptional collection of chapters on topics spanning the entire performance management process. Written by leading researchers and practitioners in the field, these chapters draw on years of research and offer a blueprint for implementing effective performance management systems in organizations. This volume is a 'must-read' for all those interested in performance management.» —John W. Fleenor, Ph.D., research director, Center for Creative Leadership

Risk management practices are growing both in number and complexity in businesses, notably driven by new regulatory standards that feature risk management at their core. Although large businesses are more likely to adopt a formal, holistic approach to risk management, the stakes are just as high for SMEs. Risk management in SMEs can contribute to a certain organizational, entrepreneurial and partnership dynamic which constitutes a real opportunity to evolve practices and improve performance. This book offers varied responses to this question by combining conceptual approaches, empirical illustrations and the associated managerial implications.

THE #1 GUIDE FOR STUDENTS AND PROFESSIONALS, NOW UPDATED FOR THE LATEST TRENDS AND EMERGING ISSUES Project Management, or the «Project Management bible» as it's widely known, provides practical guidance on all aspects of project management. It features a streamlined approach to PM functions without stinting on detailed coverage of the tools and methods used at all stages of a project. This 12th Edition has been updated to reflect industry changes and features in-depth coverage of emerging topics, including global stakeholder management, causes of failure, agile project management, project governance failure, customer approval milestones, classifying project metrics, and more. Also, supplementary materials are available for students, professionals, and instructors. Understand organizational structures and project management functions Learn how to control costs, manage risk, and analyze trade-offs Examine different methods used for planning, scheduling, QA, and more Work effectively with customers and stakeholders from around the globe As projects increase in scope and complexity, managing them across time zones, language barriers, and technology platforms requires a systematic approach that accounts for every detail. All the more reason to keep Project Management, 12th Edition within arm's reach throughout all stages of the projects you manage.

From the moment it was first published, Facility Management became the ultimate reference for facility and design professionals who want to create a productive workplace that corresponds to the short- and long-term goals of their corporation. This Second Edition provides complete, fully up-to-date information and guidance on the evolving facility management profession that will help facility professionals and their service providers meet and exceed these goals.

Transport systems are facing an impossible dilemma: satisfy an increasing demand for mobility of people and goods, while decreasing their fossil-energy requirements and preserving the environment. Additionally, transport has an opportunity to evolve in a changing world, with new services, technologies but also new requirements (fast delivery, reliability, improved accessibility). The subject of traffic is organized into two separate but complementary volumes: Volume 3 on Traffic Management and Volume 4 on Traffic Safety. Traffic Management, Volume 3 of the ‘Research for Innovative Transports’ Set, presents a collection of updated papers from the TRA 2014 Conference, highlighting the diversity of research in this field. Theoretical chapters and practical case studies address topics such as cooperative systems, the global approach in modeling, road and railway traffic management, information systems and impact assessment.

Organisation structure can make or break the project manager… New forms of organisation are emerging in the construction industry – from partnering to virtual teams. There is a growing need to consider project organisational structures carefully. This book differs from the many other texts on project management by concentrating on the challenges of devising relevant structures for project management. It examines the diverse factors to be considered when determining an initial overall organisation for new construction projects. It also looks at how to vary the organisation in response to the differing environments over the lifetime of a project. In a pragmatic, accessible style, the author has both added to the body of knowledge in this area and provided the project management with a set of effectivemanagement tools to: examine the criteria for designing structures within an organisation identify the factors relevant to the development of an initial project organisation structure assess the significance of an individual factor in the operation of a structure

Mature ecological criticism of agricultural policies is not easy: targets agreed in Biodiversity Action Plans must be achieved within a framework of agricultural and economic policies. Developing a balanced solution is the essence of sustainability. Until recently the hidden costs of high-production systems on biodiversity has been ignored. This booklet identifies some of the hidden costs of unsustainable production, and also considers examples where conservation management has failed. The authors argue that sustainable land management is possible, and that conservation and production interests can be satisfied. They go on to show how a sustainable approach can be applied throughout Europe. The approach adopted is the one that has underpinned the development of the European Union Biodiversity strategy and is becoming a compelling force for change in Europe's decision-making processes. Land managers and planners, ecologists and agriculturalists will, in particular, find this booklet an invaluable resource. However, it will also appeal to those with a more general interest in the issues of land management.