Simply The Brain

Not just another standard introduction to neuroanatomy, How the Brain Works is an innovative and fun way to learn about the function and dysfunction of the central nervous system, as explained in nine easy-to-understand «lectures.» This exciting new addition to the «How it Works» series does away with the use of exhaustive details and tedious definitions to provide an understandable and scientifically sound overview of the human brain. This book is neither an outline nor a summary, but an informal approach to the relationship between physiology and manifest behavior, including all essential elements covered in most courses. Students will find this book to be the perfect introduction to their neuroscience courses, as well as a quick review for exam. Professionals will enjoy the way in which this complex topic is addressed in a simple and straightforward manner, and the general reader will satisfy a basic curiosity about the brain and its role within the central nervous system.

Discover how scientific knowledge of the brain can make you a better leader Based upon the latest breakthroughs in neuroscience and advances in brain-based education, Leadership Brain For Dummies gives you the edge to influence, lead, and transform any team or organization. Drawing concrete connections between the growing scientific knowledge of the brain and leadership, this book gives you the skills to assess your strengths and weaknesses as a leader, adopt a style of leadership that suits your characteristics, determine the learning styles of individual employees, and conduct training sessions that can physically change brains. The author is an international educational neuroscience consultant and an adjunct professor, teaching brain-compatible strategies and memory courses. She is a member of the American Academy of Neurology, the Cognitive Neuroscience Society, and the Learning and Brain Society Leadership Brain For Dummies provides practical, hands-on guidance for applying the information to make you a better leader The Leadership Brain For Dummies positions current and aspiring leaders to be at the very top of their leadership game.

Like an avenging, purple-haired Jedi bringing balance to the mansplained universe, Bee Kцnigswasser lives by a simple code: What would Marie Curie do? If NASA offered her the lead on a neuroengineering project--a literal dream come true after years scraping by on the crumbs of academia--Marie would accept without hesitation. Duh. But the mother of modern physics never had to co-lead with Levi Ward. Sure, Levi is attractive in a tall, dark, and piercing-eyes kind of way. And sure, he caught her in his powerfully corded arms like a romance novel hero when she accidentally damseled in distress on her first day in the lab. But Levi made his feelings toward Bee very clear in grad school--archenemies work best employed in their own galaxies far, far away. Now, her equipment is missing, the staff is ignoring her, and Bee finds her floundering career in somewhat of a pickle. Perhaps it's her occipital cortex playing tricks on her, but Bee could swear she can see Levi softening into an ally, backing her plays, seconding her ideas...devouring her with those eyes. And the possibilities have all her neurons firing. But when it comes time to actually make a move and put her heart on the line, there's only one question that matters: What will Bee Kцnigswasser do?

Like an avenging, purple-haired Jedi bringing balance to the mansplained universe, Bee Kцnigswasser lives by a simple code: What would Marie Curie do? If NASA offered her the lead on a neuroengineering project--a literal dream come true after years scraping by on the crumbs of academia--Marie would accept without hesitation. Duh. But the mother of modern physics never had to co-lead with Levi Ward.Sure, Levi is attractive in a tall, dark, and piercing-eyes kind of way. And sure, he caught her in his powerfully corded arms like a romance novel hero when she accidentally damseled in distress on her first day in the lab. But Levi made his feelings toward Bee very clear in grad school--archenemies work best employed in their own galaxies far, far away.Now, her equipment is missing, the staff is ignoring her, and Bee finds her floundering career in somewhat of a pickle. Perhaps it's her occipital cortex playing tricks on her, but Bee could swear she can see Levi softening into an ally, backing her plays, seconding her ideas...devouring her with those eyes. And the possibilities have all her neurons firing. But when it comes time to actually make a move and put her heart on the line, there's only one question that matters: What will Bee Kцnigswasser do?

Using the latest neuroscience research to enhance literacy instruction Wiring the Brain for Reading introduces teachers to aspects of the brain's functions that are essential to language and reading development. Marilee Sprenger, a specialist in learning and the brain, provides practical, brain friendly, strategies for teaching essential skills like phonemic awareness, phonics, fluency, vocabulary, and comprehension. The author's innovative approach aligns well with the Common Core State Standards for English Language Arts and is designed to enhance students' motivation and excitement in reading. Offers a clear explanation of brain functioning in order to enhance language and reading instruction Incorporates proven literacy strategies, games, and activities as well as classroom examples Aligns with Common Core State Standards for learning to read, developing fluency, and interpreting complex texts Wiring the Brain for Reading offers practical strategies for applying the latest research in neuroscience and learning to the classroom.

If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to • Brain-friendly product concepts, design, prototypes, and formulation • Highly effective packaging, pricing, advertising, and in-store marketing • Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier – the human brain.

The Architect's Brain: Neuroscience, Creativity, and Architecture is the first book to consider the relationship between the neurosciences and architecture, offering a compelling and provocative study in the field of architectural theory. Explores various moments of architectural thought over the last 500 years as a cognitive manifestation of philosophical, psychological, and physiological theory Looks at architectural thought through the lens of the remarkable insights of contemporary neuroscience, particularly as they have advanced within the last decade Demonstrates the neurological justification for some very timeless architectural ideas, from the multisensory nature of the architectural experience to the essential relationship of ambiguity and metaphor to creative thinking

Practical «brain-aware» facilitation tailored to the adult brain Facilitating Learning with the Adult Brain in Mind explains how the brain works, and how to help adults learn, develop, and perform more effectively in various settings. Recent neurobiological discoveries have challenged long-held assumptions that logical, rational thought is the preeminent approach to knowing. Rather, feelings and emotions are essential for meaningful learning to occur in the embodied brain. Using stories, metaphors, and engaging illustrations to illuminate technical ideas, Taylor and Marienau synthesize relevant trends in neuroscience, cognitive science, and philosophy of mind. Readers unfamiliar with current brain discoveries will enjoy an informative, easy-to-read book. Neuroscience fans will find additional material designed to supplement their knowledge. Many popular publications on brain and learning focus on school-aged learners or tend more toward anatomical description than practical application. This book provides facilitators of adult learning and development a much-needed resource of tested approaches plus the science behind their effectiveness. Appreciate the fundamental role of experience in adult learning Understand how metaphor and analogy spark curiosity and creativity Alleviate adult anxieties that impede learning Acquire tools and approaches that foster adult learning and development Compared with other books on brain and learning, this volume includes dozens of specific examples of how experienced practitioners facilitate meaningful learning. These «brain-aware» approaches can be adopted and adapted for use in diverse settings. Facilitating Learning with the Adult Brain in Mind should be read by advisors/counselors, instructors, curriculum and instructional developers, professional development designers, corporate trainers and coaches, faculty mentors, and graduate students—in fact, anyone interested in how adult brains learn.

Based on findings from the neurosciences and evolutionary and behavioral biology, Bernd Hufnagl explains exactly how our instincts, our reward systems, and even our declining willingness to change are affected as a consequence of working in an environment that is in opposition to brain-friendly conditions. All too often, stress and burnout are dealt with in an indiscriminate manner, without taking the specific risk scenario into account– in the family, in the school – but above all in the workplace. This book makes the case for more patience and mindfulness in the routine of our hectic multitasking lives. It offers a new, more differentiated view and compares the logic, knowledge, and experience of the workplace of international corporations with the knowledge and logic of our brains’ own “software”.