Small Business Marketing Strategies All-In-One For Dummies

Discover how to move forward with your own company’s digital transformation with this accessible new resource from a global leader in his field In The Digital Frontier , experienced executive and distinguished author Ajay Sohoni delivers a relatable and readable reference for corporate executives who need the knowledge and confidence to build lasting digital change within their enterprise. From marketing to commercial, supply chain, and finance, the book offers actionable insights in an accessible format, full of anecdotes, humor, and case examples. You’ll learn which areas to focus on and which not to worry about as you craft your own custom transformation journey. In the book, you’ll also find: A demystification of the startup world for executives and an explanation of why unicorns exist (and so often ultimately fail) A detailed description of the digital transformation gripping companies across a variety of industries in functional areas including advertising, engagement, commerce, product development, manufacturing, and corporate functions A simplified 4-stage framework for companies to start from scratch and build valuable use cases Perfect for executives in consumer-facing companies, corporate managers and leaders, business unit heads and management teams, The Digital Frontier is also an indispensable guide for digital non-natives trying to make sense of, and keep up with, the rapidly changing world around them.

Discover how to survive and thrive in an increasingly digital world  Digital strategy should consist of more than just updating your business’ desktop computers and buying the newest smartphones for your employees. It requires the reimagining of existing business processes and the implementation of the latest technologies into current business activity to enable new capabilities for your firm.  In  Decisively Digital: From Creating a Culture to Designing Strategy , digital strategy advisor and author Alexander Loth leverages his extensive experience working with Microsoft, CERN, and SAP to deliver a robust and accessible exploration of what it takes for a company to unlock the potential of new digital technologies. You’ll discover how to:  Utilize new technologies to establish a digital culture and realize the benefits of modern work for your employees Unleash the abilities that come with processing big data and taking advantage of data democracy, analytics, and cloud computing Implement artificial intelligence, blockchain, process automation, and IoT in a way that goes beyond the hype and delivers real business results Packed with interviews with industry leaders and real-world customer examples,  Decisively Digital  is ideal for CIOs, CDOs, and other executives and professionals who need to know how technology can improve their businesses and power results today and tomorrow.

Digital Customer Service is the new standard for creating a 5-star customer experience As much as technology has improved our lives, for many people customer service experiences remain unnecessarily frustrating. But the advent of Digital Customer Service (DCS) promises to make these interactions seamless and effortless by creating experiences that occur entirely on a customer's own screen, even in situations where it is preferable to speak to an agent. Digital Customer Service: Transforming Customer Experience for an On-Screen World traces the evolution of customer service—as well as the evolution of customer expectations and the underlying psychology that drives customer behavior – from the days of the first call centers in the 1980s all the way to today's digital world. Written for Customer Service and Customer Experience leaders as well as C-suite executives (CEOs, CFOs, CIOs), Digital Customer Service helps business leaders balance three critical priorities: Creating an excellent experience for customers that increases customer loyalty and profitability Driving down the cost of Customer Service/Support interactions, while increasing revenue through Sales interactions Moving quickly toward the goal of «digital transformation» We have discovered—in our research and our first-hand experience—that when companies commit to achieving true Digital Customer Service, they can make significant progress toward all three of these goals at once. Digital Customer Service provides the roadmap for how your company can get there. And when you do, who wins? EVERYONE.

Uncover the secret to achieving peak mental performance in the ground-breaking new book,  The Hidden Edge: Why Mental Fitness is the Only Advantage That Matters in Business    Join eminent leadership and team development expert, Jodie Rogers on an inspiring and insightful journey into managing the most important asset of all – the human mind.  Packed full of engaging stories and fascinating real-world case studies,   The Hidden Edge: Why Mental Fitness is the Only Advantage That Matters in Business , applies key psychological concepts to the modern business world. If we want businesses that are agile and adaptable to change, we first need people who are. Jodie will teach you how to leverage perspective, mindset, values and emotions to master your mental fitness and thus improve business performance. A business case is even laid out within the book showing exactly how enhanced mental fitness can positively impact the bottom line of your business.  This book not only has the power to improve your own life, but shares resources you can use with your teams to develop an engaged, resilient and more productive workforce.  The Hidden Edge: Why Mental Fitness   is the Only Advantage That Matters in Business  employs simple yet powerful exercises, tools and techniques you can implement each day to:  Regulate your thoughts, emotions and feelings to stay calm and in control during stressful situations. Understand how values and beliefs influence decision making (both at the individual & team level) and how to leverage them for performance Cultivate the resilience required to navigate setbacks and change Develop the mental agility necessary for an ever-changing workplace If you are a forward-thinking business leader, HR professional, or anyone looking to accelerate growth, enable change and improve adaptability in your organisation,    The Hidden Edge: Why Mental Fitness   is the Only Advantage That Matters in Business  is the perfect guide.

Project governance, investment governance, and risk governance precepts are woven together in Self-Service Data Analytics and Governance for Managers , equipping managers to structure the inevitable chaos that can result as end-users take matters into their own hands Motivated by the promise of control and efficiency benefits, the widespread adoption of data analytics tools has created a new fast-moving environment of digital transformation in the finance, accounting, and operations world, where entire functions spend their days processing in spreadsheets. With the decentralization of application development as users perform their own analysis on data sets and automate spreadsheet processing without the involvement of IT, governance must be revisited to maintain process control in the new environment. In this book, emergent technologies that have given rise to data analytics and which form the evolving backdrop for digital transformation are introduced and explained, and prominent data analytics tools and capabilities will be demonstrated based on real world scenarios. The authors will provide a much-needed process discovery methodology describing how to survey the processing landscape to identify opportunities to deploy these capabilities. Perhaps most importantly, the authors will digest the mature existing data governance, IT governance, and model governance frameworks, but demonstrate that they do not comprehensively cover the full suite of data analytics builds, leaving a considerable governance gap. This book is meant to fill the gap and provide the reader with a fit-for-purpose and actionable governance framework to protect the value created by analytics deployment at scale. Project governance, investment governance, and risk governance precepts will be woven together to equip managers to structure the inevitable chaos that can result as end-users take matters into their own hands.