Someone I Used to Know

"If you want to read about…fascinating can-do business builders by two razor-sharp doers themselves, this is the book. If you want to disprove the ugly myth that 'Canada' and 'entrepreneurial' do not compute in a single sentence, this is also the book. Open it up and get acquainted with a bevy of compelling characters who reveal how they've don it and get their tips on how you can do it, too." —Edward Greenspon, Editor-in-Chief, The Globe and Mail «I am neither a businessman an entrepreneur, but this book gave me practical ideas on how to better cope in an industry that, like so many others, is changing at the speed of light. Brody and Raffa chronicle some amazing and inspirational Canadian success stories and in doing so offer valuable lessons on how to harness teamwork, creativity and – above all – passion into any workplace.» —Scott White, Editor-in-Chief, The Canadian Press LEARN THE FINE ART OF MANAGEMENT FROM LEADERS ADN ENTREPRENEURS AROUND THE WORLD… ...ALL OF WHOM HAPPEN TO BE CANADIAN. Lessons on teamwork from Homer Simpson? World-renowned architect, Moshe Safdie, on organizational design? Joe Boxer, guerilla marketer? How can vision turn a single Toronto motel into the global luxury Four Seasons chain? Isadore Sharp shares his insights. How can anybody sell a multimillion-dollar pharmaceutical company in just one week? Leslie Dan Tells you how he did it. Everything I Needed to Know About Business…I Learned From a Canadian offers first-hand insights, experience, and best practices from twenty-four business and culture leaders, all of whom have achieved excellence in a particular area of business,at home and on the world stage. Some are household names, others are barely known outside their own industry, but they all share the secrets of their amazing success. New to this Second Edition are four brand new chapters on luminaries such as Stewart Butterfield, the mind behind Flickr; and Graydon Carter, Editor-in-Chief of Vanity Fair. With additional mini-profiles of four entrepreneurial up-and comers, this new edition offers more advice and inspiration than ever. Each chapter features «5 Things You Need to Know» – the essential lessons from the leaders and entrepreneurs who have been there and done it all. You'll learn the best of business wisdom, get practical advice on company building, and discover how to prosper in one of the most challenging market environments in history. This book offers management lessons that are as entertaining as they are instructive, all built around the deep thoughts and insights of leaders who are the best in business. The authors are graciously donating all of their profits from the sale of this book in Canada to young Canadian entrepreneurs who are trying to make our world a better place.

In any career in business, chances are that the time will come when someone will ask you to do a strategy for something. Too often, this will be a cue for stress at work and sleepless nights. What You Need to Know about Strategy shows that it doesn’t have to be like this. Taking you step-by-step through the basics of what you need to know to come up with a great strategy, it shows: That getting the right answers depends on asking the right questions Why priorities matter How to map out your internal and external situation How to deal with uncertainty How to make tough choices What your brain does while you’re doing strategy By cutting out the theory, and focusing on the things you need to know and do to come up with a killer strategy, this book means that you never need to panic again.

What You Need to Know About Leadership Business Needs Leaders. Every day, good and bad leaders make and break organizations. If you want to get anywhere in your career, showing leadership is crucial. So what do you really need to know about leadership? Find out: What it’s all about Why vision matters How you can build a great team Why leaders need to motivate and inspire the people around them How to lead when the going gets tough What You Need to Know about Leadership is the book you need to get to the corner office. Read More in the What You Need to Know Series and Get up to Speed on the Essentials…Fast.

George Buckley & Sumeet Desai: What You Need To Know About Economics Economics Matters. But with confusing things like GDP and interest rates, it’s often hard to get you head around. So What do you really need to know about economics? Find out: What economic growth is and why it matters How inflation happens How jobs are created and lost How the property market works What central banks do and how it affects the rest of us The impact of government spending on the economy What You Need to Know About Economics cuts through the theory to help you to do your job and understand the world around you better. Read More in the What You Need to Know Series and Ger Up to Speed on The Essentials… Fast.

Business is big. Actually, it's often small and medium-sized too. But the point is that it matters – a lot. This book is designed to answer all those confusing questions that flit through your mind when you get to the business pages of the paper, and stop you being embarrassed in job interviews. It explains the things you really need to know about business, and will tell you: What the point of business is How what happens in the economy affects real businesses What the law means for business Finance, accounting, shares, bonds etc and other big numbers How companies grow and why the merge (even though most mergers fail) What HR departments actually do all day Time management, motivation, leadership, communication skills and all the other skills you'll need if you want to know what the view's like from the CEO's office After reading it, you'll smile knowingly whenever the advantages of outsourcing, balanced scorecards or Porter's 5 Ps come up in polite conversation.

Subtle, intelligent and brilliantly observed, What I Don't Know About Animals is an engaging look at what it means to be human - and what it means to be animal. . . . . . . . . . . . . . . . . . . . . . . .

Subtle, intelligent and brilliantly observed, What I Don't Know About Animals is an engaging look at what it means to be human - and what it means to be animal. . . . . . . . . . . . . . . . . . . . . . . .

Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new ‘digital' world, and how to avoid classic mistakes. In short, this is all you need to know about marketing. Introduction – Marketing: the world's second oldest business activity Chapter 1 – The Product. Chapter 2 – The Marketing Strategy and the Marketing Plan Chapter 3 – Your Customers. Chapter 4 – Pricing and Promotion Chapter 5 – Placement or Distribution. Chapter 6 – Customer Engagement Chapter 7 – Branding Chapter 8 – Social Media and Digital Marketing

What You Need to Know About Project Management Project Management is all about getting things done without spending too much or taking too long. But when you start hearing things like man-days, PSOs and stakeholders, it just makes it difficult to understand. So what do you really need to know about project management? Find out: Why setting clear goals matters How to estimate absolutely everything. How to get things back on track after they’ve gone wrong How to track big projects Why work/life balance matters when you’re running a big project This clear and simple approach will mean you’ll never panic when faced with a big project again. Read More in the Want You Need to Know Series and Get to Speed on the Essentials… Fast.