Stanley and the Magic Lamp

A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.

DIVINE AROMA The Magic Key Женская парфюмерия

Arthur Conan Doyle was a British writer best known for his detective fiction featuring the character Sherlock Holmes. His works also include fantasy and science fiction, as well as plays, romances, non-fiction and historical novels. Round the Red Lamp is a collection of medical and detective stories by Doyle, where he focused on the problems that present themselves to physicians and surgeons at the time. The Captain of the Polestar and Other Tales is a collection of early Doyle's short stories. It includes stories of mystery, comedy, shipwrecks and fantasy.

Arthur Conan Doyle was a British writer best known for his detective fiction featuring the character Sherlock Holmes. His works also include fantasy and science fiction, as well as plays, romances, non-fiction and historical novels. Round the Red Lamp is a collection of medical and detective stories by Doyle, where he focused on the problems that present themselves to physicians and surgeons at the time. The Captain of the Polestar and Other Tales is a collection of early Doyle's short stories. It includes stories of mystery, comedy, shipwrecks and fantasy.

Religion and magic have played important roles within Eastern European societies where social reality and socio-political balance may differ greatly from those in the West. Although often thought of as being two distinct, even antagonistic forces, religion and magic find ways to work together. By taking on various examples in the multicultural settings of post-Soviet and post-socialist spaces, this collection brings together diverse historical and ethnographic analyses of orthodoxy and heterodoxy from the pre- and post-1989 periods, studies on the relationship of religious and state institutions to individuals practicing alternative forms of spirituality, and examples of borderlands as spaces of ambiguity. This volume is at the crossroads of anthropology, history, as well as cultural memory studies. Its archival and field research results help us understand how repurposing religious and magic practices worked into the transition that countries in Eastern Europe and beyond have experienced after the end of the Cold War.

Explore diversity, equity, and inclusion that goes beyond unconscious bias and explores the ideas and tools needed to achieve these goals In The Elephant and the Mouse, award-winning speaker and diversity and inclusion expert Laura Liswood delivers a thought-provoking and insightful new business guide that explores workplace diversity and offers new ideas for gaining the real benefits from your diversity, equity, and inclusion initiatives. The Elephant and the Mouse refers to the dynamic in organizations that are roadblocks to consciously inclusive success. The Elephant, often dominant group leadership, knows little about the experiences of the Mouse, the non-dominant groups, while the Mouse knows so much more about the Elephant. In diverse workplaces, these two groups live in different worlds. Success will come only if everyone works in a true meritocracy. You learn what may be easy for some to do in their career is much harder for others to do. In this book, which builds upon Liswood's groundbreaking book, The Loudest Duck, you'll explore the powerful case for diversity, equity, and inclusion and the often-overlooked risks posed by a homogeneous workforce. You will learn the hard truths about why many DE&I efforts fail, millions of dollars are wasted, and why organizations confuse efforts with outcomes. You'll consider new ways of leading others, with a strong emphasis on tactics and strategies employed by successful Elephant and Mouse leaders, including women leaders. The book also includes: Realistic explanations for the slow progress in diversity, equity, inclusion and social justice in society and organizations Examinations of the concept and myths of meritocracy and how to conduct a Meritocracy Stress Test on your firm How organizations often have an illusion of inclusion but find their efforts not creating the inclusive, equitable teams they say they want How safety efforts can provide a roadmap for diversity missions An exploration of both the human interventions and non-human roles of technology in DE&I initiatives, including the use of people analytics to de-bias organizations What tools are needed to go beyond awareness of unconscious bias to de-bias processes and what traits the new Elephant and Mouse leader has An indispensable resource for managers, executives, and other business leaders who seek to recreate truly diverse, inclusive, and equitable organizations, The Elephant and the Mouse is also a must-read for human resources professionals, individuals who want successful careers in diverse teams, and anyone involved in the hiring, retaining, and promoting processes. This book offers a way to move beyond traditional diversity efforts towards more modern practices that embrace—and profit from—the differences between people.