The Intuitive Mind. Profiting from the Power of Your Sixth Sense

Pow! Radical new methods for reaching jaded, cynical consumers Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a «Who cares?» and a «Holy cow!» Business, both big and small, is in desperate need of new ways to inspire bored and cynical consumers who have grown weary of the same old song and dance. In today’s information economy, it doesn’t matter how many people you reach, but how much attention they pay. And the best way to get attention is with the powerful, but largely misunderstood, element of surprise. Pow! Enter Andy Nulman with the art of surprise marketing. An explosive new outlook, surprise marketing solidifies the bond between you and your customers like nothing else, and keeps them coming back for more by providing a continuous flow of what they never expected. Pow! Right Between the Eyes reveals the secrets, theories, and tactics of surprise marketing, and wields outrageous real-world examples (and even more outrageous tools like «The Lubricant to Yes» and «Euphoric Shock») to help expand the boundaries of the extreme and create a bigger bang for bigger profits. On his quest to unlock the secret of why some things knock your socks off and others put you to sleep, Nulman shares insights from director Alfred Hitchcock, designer Philippe Starck, playwright David Mamet, Family Guy creator Seth McFarlane, Harvard psychologists, songwriters, bloggers, and even the inventor of Pirate Booty snack chips. And he shows how today’s smartest companies are winning big with surprises stories like: • How Oprah’s shocking announcement that «Everybody gets a car!» sent her Web site traffic up 800% and helped the Pontiac G6 outsell its competitors by 20% • How Target earns $7 billion a year in free publicity with stunts like a floating temporary store in New York’s Hudson River or putting on a vertical fashion show where acrobat models walked down the side of Rockefeller Center • How Bear Naked Granola reversed the trick-or-treat tradition by sending costumed street teams door-to-door to give away granola samples on Halloween Andy Nulman is a wildly-successful businessman and even wilder public speaker who first learned the power of surprise working with Jay Leno, Jerry Seinfeld, Jim Carrey, and many other comedians as the cofounder and CEO of the Just For Laughs Festival, the world’s largest comedy event. His book shares hilarious and effective surprise promotions that he himself dreamed up for the event and in his current position as cofounder, President, and CMO of Airborne Mobile, which brings brands like Maxim, Family Guy, and the NFL to the mobile media world. Don’t forget to read the book’s two forewords by the legendary John Cleese and CBS Late Late Show host Craig Ferguson. Surprising choices for a business book? Well…what did you expect?

An intriguing look at the full range of value methods brought together for the first time The biggest block to success in the stock market is unconscious investing, or following the crowd without asking the right questions such as: «What is it really worth?» Even more fundamental is: «What rate of return can I confidently expect to get?» Without having the methods to answer these questions is like trying to sail a boat without a rudder. The Conscious Investor covers each of the main methods used to calculate value or return in the stock market, along with descriptions of how and when to use them, as well as their strengths and weaknesses. Interspersed throughout the methods are the timeless investment principles of Benjamin Graham and Warren Buffett. The book: Includes balance sheet methods, dividend discount methods, discounted cash flow methods, price ratio methods, and many others Explains the significance of viewing real value as a combination of a stock's price or market value and its intrinsic value Comes with free access to key functions in the author's Conscious Investor software The Conscious Investor is indispensable reading for everyone with an interest in investing in the stock market, from novices to experienced professionals. Using this book as your guide, you'll quickly discover what it takes to be a conscious investor and gain more confidence in knowing what and when to buy, when to hold, and when to sell.

Good news about getting older from Scientific American and Scientific American Mind The Scientific American Healthy Aging Brain taps into the most current research to present a realistic and encouraging view of the well-aged brain, a sobering look at what can go wrong–and at what might help you and your brain stay healthy longer. Neurologists and psychologists have discovered the aging brain is much more elastic and supple than previously thought, and that happiness actually increases with age. While our short-term memory may not be what it was, dementia is not inevitable. Far from disintegrating, the elder brain can continue to develop and adapt in many ways and stay sharp as it ages. Offers new insights on how an aging brain can repair itself, and the five best strategies for keeping your brain healthy Shows how older brains can acquire new skills, perspective, and productivity Dispels negative myths about aging Explores what to expect as our brains grow older With hope and truth, this book helps us preserve what we’ve got, minimize what we’ve lost, and optimize the vigor and health of our maturing brains.

Learn to apply the strategies of top hedge fund managers to your personal investment portfolio The most successful hedge fund managers and superstar investors outperform the markets impressively, while most fund managers—and individual investors as well—usually underperform the market averages. Based on the figures released by the Edgar System each quarter, this book analyzes the performance of hedge fund managers controlling at least $100 million in Assets Under Management to help other investors close the gap between themselves and the industry's top fund managers. With model portfolios that produced solid returns, examination of the tactics of the best fund managers, and a set of effective strategies for sound absolute returns, Profiting from Hedge Funds is the perfect guide for investors who want to improve their game by learning from the best. Includes fascinating insights into the investment styles of the most successful hedge fund managers Features model portfolios based on the holdings and activity of high-performing money managers Offers key lessons for success that work across all portfolios

AARP Digital Editions offer you practical tips, proven solutions, and expert guidance. Scientific American and Scientific American Mind have good news about getting older! AARP The Scientific American Healthy Aging Brain taps into the most current research to present a realistic and encouraging view of the well-aged brain, a sobering look at what can go wrong–and at what might help you and your brain stay healthy longer. Neurologists and psychologists have discovered the aging brain is much more elastic and supple than previously thought, and that happiness actually increases with age. While our short-term memory may not be what it was, dementia is not inevitable. Far from disintegrating, the elder brain can continue to develop and adapt in many ways and stay sharp as it ages. Offers new insights on how an aging brain can repair itself, and the five best strategies for keeping your brain healthy Shows how older brains can acquire new skills, perspective, and productivity Dispels negative myths about aging Explores what to expect as our brains grow older With hope and truth, this book helps us preserve what we’ve got, minimize what we’ve lost, and optimize the vigor and health of our maturing brains.

In Becoming Your Own China Stock Guru, James Trippon, who runs the largest independent equity investment research firm in Mainland China, reveals how to profit from the investment opportunities available in the rise of the world’s newest economic superpower. Trippon has invested in the Chinese market for more than twenty years and made his clients millions of dollars in the process. Now, with this new book, he offers you detailed guidance on how to profit from this significant financial opportunity.

Corporate and government scandals continue to deepen our mistrust of leaders. While credibility is the foundation of effective leadership, most leaders struggle, and sometimes fail, to align their words and their actions. Now for the first time, leadership expert Tony Simons has measured the bottom-line value of business leaders who live by their word and actually do what they say they are going to do. In The Integrity Dividend, Tony Simons shows how leaders? personal integrity drives the profitability and overall success of their organization. This groundbreaking book is based in on solid research and reveals that businesses led by managers of higher integrity enjoy deeper employee commitment, lower turnover, superior customer service, and substantially higher profitability. This improved performance is the integrity dividend. Simons conducted dozens of focus groups, surveyed thousands of employees, collected financial and operational numbers, and interviewed over 100 senior executives and executive coaches. The book lays out the research clearly and provides proven tools for managing common integrity challenges. It offers guidance for building individual credibility and for creating an organizational culture of integrity and accountability. Throughout, Simons uses real-world insight and stories drawn from senior executives, line managers, and coaches. The Integrity Dividend is a fresh view of leadership at a time when it is most needed.

Have you ever thought about investing in the stock market but weren't sure where to start or what to buy? Share investing is easier than you think! Women are becoming increasingly financially savvy. They want to improve their financial future and are looking to the stock market to help them achieve their goals. Tracey Edwards is one of these savvy investors. In this completely revised edition of the best-selling Shopping for Shares, she let you in on her investing secrets and step-by-step plan for researching and selecting the right companies at the right time so that you too can profit from the stock market. Written in a no-nonsense, conversational style Shopping for Shares will show you: how much money you need to start investing—it's less than you think the psychology of making your first trade—it doesn't have to be scary 'rules' for trading in the short term or investing for the long term the best times to buy and sell what you should do when the market takes a downward turn how you can still invest if you don't have a lot of time—a.k.a. the 'lazy girl's guide to investing'.

What is the $1 million reason to change your mind? Change the way you think and you will change your world. Simple. In this book Pat Mesiti will teach you how to shrug off the shackles of mediocrity, find your inner millionaire and think differently about life and money – and get rich and happy along the way! «Soak up what Pat Mesiti has to say – all he wants to do is share his prosperity and teach you about the millionaire mindset. Then, apply it to your life and watch it improve. Simple as that.» —Mark Victor Hansen, co-creator, #1 New York Times best-selling series Chicken Soup for the Soul and co-author of Cracking the Millionaire Code and The One Minute Millionaire «Pat Mesiti is dedicated to unlocking the potential inside of people, and opening up their minds to a more rewarding, fulfilling and prosperous future. And in this book he shows you how.» —Allan Pease, #1 best-selling author and international speaker «This excellent and highly recommended book will make you laugh, cry, feel encouraged and forever change your life for the better.» —Steve McKnight, #1 best-selling author and founder of www.PropertyInvesting.com

How leaders from the best workplaces build trust in their organizations The Trustworthy Leader reveals the benefits organizations enjoy when trustworthy behavior is practiced consistently by their leaders. Drawing from examples from the Best Companies to Work For, Lyman, cofounder of Great Place to Work Institute, explains that being trustworthy means that leaders' behaviors are rooted in their commitment to the value of trust and not simply in an imitation of the practices of others. She identifies six elements that reflect a leader's trustworthiness: honor, inclusion, engaging followers, sharing information, developing others, and moving through uncertainty to pursue opportunities. Features leaders from great companies such as REI, Wegman's, R.W. Baird, TDIndustries, and more Based on more than 20 years of rigorous research into the value of trust in companies large and small and its link to financial and organizational performance Published to coincide with the release of the FORTUNE 100 Best Companies to Work For 2012 list This book offers a key to developing high levels of trust, a critical endeavor in an age when seemingly every day a story of a leader's lapse in ethical behavior makes headlines.