Typecasting

Now in paperback, Duotone explores the possibilities and applications of two-colour printing technique, which uses either two shades of the same colour, black and one tint, or two different colours. This method brings out middle tones and highlights, and its results are vibrant, colourful and stunning, generating maximum expressivity while minimizing production costs. The wide selection of projects in the book covers different design categories, from logos, brochures, posters, packaging materials, book covers, posters and exhibition materials to screen designs for corporate websites and promotional microsites. The variety of designs reveals the magic of duotone techniques and how designers and artists make full use of its possibilities to create dramatic and dynamic compositions. Duotone is the next big trend in graphic design. It enhances readability, makes the most of minimalist designs without overwhelming the eye, and is the perfect way to effortlessly create unforgettable atmospheres.

An essential foundation course for graphic designers working in digital media, print and moving image. Regularly revised and in print for over twenty years, this practical resource for students is used in graphic design classes in Europe, the UK and the USA. Graphic Design School is organized into two main sections, ‘principles’ and ‘practice’. The first section deals with the fundamentals of design, such as composition, hierarchy, layout, typography, grid structure, colour and so on. The second section puts these basics into practice, and gives information about studio techniques and production issues relevant to a number of different graphic design disciplines. The second section closes with an overview of some of the different career choices open to students entering the graphic design field. This new edition features over forty new images, updated reading lists and expert voices referencing a more diverse set of practitioners, and is as packed as ever with exercises, tutorials, and real-world graphic design briefs. Examples are taken from all media – digital media, websites, magazines, books and corporate brand identities. It remains a must-have book for anyone starting in graphic design.

This accessible book demonstrates how ideas influenced and defined graphic design. Lavishly illustrated, it is both a great source of inspiration and a provocative record of some of the best examples of graphic design from the last hundred years. The entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation).

Revival Type is a collection of contemporary digital fonts with origins in the past. Examples include direct revivals of metal and wood typefaces, while others are looser interpretations of older typefaces. Among the fonts are interpretations of classic designs by Nicolas Jenson, Claude Garamont, Robert Granjon, William Caslon, John Baskerville, Giambattista Bodoni, Firmin Didot and other iconic names. Alongside them are typefaces rooted in the work of important, though lesser known, names such as Eudald Pradell, Philippe Grandjean and Richard Austin. Finally, there are updates and revisions of 20th-century classics like Palatino, Meridien, DIN, Metro and Neue Haas Grotesk (the original name of Helvetica). Some designs are not revivals of typefaces but of letterforms, from inscriptions to calligraphic manuals to letters in posters and bookjackets. Some revivals are aesthetic extensions of 20th-century typefaces that have been updated technologically. Others are actually reinterpretations or variations on typefaces from the past necessitated by having to make types that function in the 21st century and not in the distant past. Re:Type looks at type ‘revivals’ in this broad manner.

Рисунок – это единство техники, опыта, восприимчивости и творчества. Чтобы выразить идею, нужно уметь наблюдать, анализировать и обобщать. В графическом дизайне техническое воплощение идеи тесно связано с концепцией, которую следует изобразить, и совокупностью ценностей, которые отображаемый образ должен передать, чтобы сообщение было продуктивным. Авторы книги – признанные дизайнеры из разных стран, представители различных стилей и культур – познакомят вас с основными методами и техникой своей работы. Иллюстрированное подарочное издание станет прекрасным подарком как начинающим дизайнерам, так и профессионалам, желающим разнообразить свою технику.