Underdogma - How America's Enemies Use Our Love for the Underdog to Trash American Power (Unabridged)

It’s time for a new women’s revolution, but this time it’s not political—it’s personal. It's a time of historic opportunity. Learn what it takes to create the life of your dreams by starting your own business from your kitchen table, without compromising your job as a great mom. Find the money you need to start your business, then master the cutting-edge tools of social media to take it to the next level. With the American economy on the ropes, a New Economy is being created, and this time moms are in charge, controlling $8.5 trillion annually in consumer spending in a consumer economy that is in crisis. The rules of business are changing; master them and get rich. Learn powerful techniques to face down fear and push aside doubt, using newfound confidence to seize opportunities and get ahead. In The Mommy Manifesto, Kim Lavine—bestselling author of Mommy Millionaire—presents a provocative message of empowerment for all women, inspiring you to question the status quo and see new opportunities where none existed before. This is a manifesto for dreaming big, developing your confidence, and using your power and influence to create positive change—in yourself and our society. You’re either part of the revolution, or you’re part of the problem. The time is now to take control of your financial destiny! Kim Lavine, America’s expert on inspirational business advice, will show you how in The Mommy Manifesto.

Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the «wrong» end of the funnel – the mass media or awareness side. What we haven't paid enough attention to is the «right» end of the funnel-the word-of-mouth component that essentially acts as a multiplier for future business. The economic impact of an active, engaged and loyal customer is tremendous. And the same is true of the opposite scenario, namely the impact of angry customers and negative word-of-mouth or referrals. It is this thinking that Jaffe has channeled to challenge marketers to «flip the funnel» once and for all. With a renewed focus and energy on customer experience, it is possible to grow your sales, while decreasing your budget – in other words, getting more from less. Engaging a few customers to spread the word to many. Using this new «flipped funnel» model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople. In addition, Jaffe will explain how to best introduce and combine both digital and social media tools to boost your loyalty arsenal, deploy «influencer marketing» and implement word-of-mouth strategies that inspire your loyal, opinionated, and most vocal customers to become credible, persuasive, and influential endorsers of your products and services. Explains how to cut your marketing budget AND grow sales! Illustrates practical ways to use existing customers to reach out to new prospects Outlines the authentic role of social media Demonstrates key ideas with rich, real life examples including Comcast, Apple, The Obama Campaign, Dell, Panasonic, American Airlines, Delta Airlines, Johnson & Johnson, Coca-Cola and many, many more Written by one of the most sought-after consultants, keynote speakers, and thought-leaders on new marketing change and innovation; renowned blogger and podcaster at Jaffe Juice (www.jaffejuice.com) and host/presenter of web video show, JaffeJuiceTV (www.jaffejuice.tv) Visit www.flipthefunnelnow.com to join the conversation.

A practical guide to understanding economic forecasts In Inside the Crystal Ball: How to Make and Use Forecasts, UBS Chief U.S. Economist Maury Harris helps readers improve their own forecasting abilities by examining the elements and processes that characterize successful and failed forecasts. The book: Provides insights from Maury Harris, named among Bloomberg's 50 Most Influential People in Global Finance. Demonstrates «best practices» in the assembly and evaluation of forecasts. Harris walks readers through the real-life steps he and other successful forecasters take in preparing their projections. These valuable procedures can help forecast users evaluate forecasts and forecasters as inputs for making their own specific business and investment decisions. Emphasizes the critical role of judgment in improving projections derived from purely statistical methodologies. Harris explores the prerequisites for sound forecasting judgment—a good sense of history and an understanding of contemporary theoretical frameworks—in readable and illuminating detail. Addresses everyday forecasting issues, including the credibility of government statistics and analyses, fickle consumers, and volatile business spirits. Harris also offers procedural guidelines for special circumstances, such as natural disasters, terrorist threats, gyrating oil and stock prices, and international economic crises. Evaluates major contemporary forecasting issues—including the now commonplace hypothesis of sustained economic sluggishness, possible inflation outcomes in an environment of falling unemployment, and projecting interest rates when central banks implement unprecedented low interest rate and quantitative easing (QE) policies. Brings to life Harris's own experiences and those of other leading economists in his almost four-decade career as a professional economist and forecaster. Dr. Harris presents his personal recipes for long-term credibility and commercial success to anyone offering advice about the future.

Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value – when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.

Develop powerful study skills that will last a lifetime! When you have strong study habits, you learn more in class, get more out of your homework, and, best of all, have a much easier time completing any type of assignment. How to Study for Success lets you build those habits and master essential study skills that will help you become a better student. Filled with easy-to-follow advice, this hands-on guide includes 7 Keys to Success that will help you improve your school performance: * Get Ready to Study Now * Get Organized * Make the Most of Class Time * Make the Most of Home Study Time * Make the Most of Homework * Put Your Computer to Good Use * Go the Extra Mile So get ready to improve your school performance-and study for success!

Who do we love? Who loves us? And why? Is love really a mystery, or can neuroscience offer some answers to these age-old questions? In her third enthralling book about the brain, Judith Horstman takes us on a lively tour of our most important sex and love organ and the whole smorgasbord of our many kinds of love-from the bonding of parent and child to the passion of erotic love, the affectionate love of companionship, the role of animals in our lives, and the love of God. Drawing on the latest neuroscience, she explores why and how we are born to love-how we're hardwired to crave the companionship of others, and how very badly things can go without love. Among the findings: parental love makes our brain bigger, sex and orgasm make it healthier, social isolation makes it miserable-and although the craving for romantic love can be described as an addiction, friendship may actually be the most important loving relationship of your life. Based on recent studies and articles culled from the prestigious Scientific American and Scientific American Mind magazines, The Scientific American Book of Love, Sex, and the Brain offers a fascinating look at how the brain controls our loving relationships, most intimate moments, and our deep and basic need for connection.

How the massive power shift in Russia threatens the political dominance of the United States There is a new cold war underway, driven by a massive geopolitical power shift to Russia that went almost unnoticed across the globe. In The Colder War: How the Global Energy Trade Slipped from America's Grasp, energy expert Marin Katusa takes a look at the ways the western world is losing control of the energy market, and what can be done about it. Russia is in the midst of a rapid economic and geopolitical renaissance under the rule of Vladimir Putin, a tenacious KGB officer turned modern-day tsar. Understanding his rise to power provides the keys to understanding the shift in the energy trade from Saudi Arabia to Russia. This powerful new position threatens to unravel the political dominance of the United States once and for all. Discover how political coups, hostile takeovers, and assassinations have brought Russia to the center of the world's energy market Follow Putin's rise to power and how it has led to an upsetting of the global balance of trade Learn how Russia toppled a generation of robber barons and positioned itself as the most powerful force in the energy market Study Putin's long-range plans and their potential impact on the United States and the U.S. dollar If Putin's plans are successful, not only will Russia be able to starve other countries of power, but the BRIC countries (Brazil, Russia, India, and China) will replace the G7 in wealth and clout. The Colder War takes a hard look at what is to come in a new global energy market that is certain to cause unprecedented impact on the U.S. dollar and the American way of life.

A groundbreaking work for healing long-term emotional problems The Power of Memoir is a pioneering how-to book that provides a new step-by-step program to use memoir writing as a therapeutic process. By going through these steps you'll learn how to choose the significant milestones and turning points that make up a coherent story leading to a life-changing epiphany. Help uncover the secret stories that are the keys to healing Explore the dynamics and roles of dysfunctional families Heal old wounds, creating a better present and brighter future Using many examples from her students and clients, the author shows how creative, well-planned, and carefully researched memoir writing can offer a process for sorting out the truth from lies and family myths.

Knowing yourself helps your child Are you a Helper or an Organizer? A Dreamer or an Entertainer? No matter which of the personality types on the Enneagram you are, this groundbreaking system gives you the vision to see the world as your child sees it-and the power to use this vision to achieve all of your parenting goals. Know Your Parenting Personality helps you discover how your personality motivates the way you behave as a parent and how your child's personality interacts with your own. As an expert on personality, Janet Levine has pioneered a new understanding of the Enneagram based on hundreds of interviews with parents. You'll learn how to recognize your greatest parenting strengths and weaknesses and how to free yourself to become a true guide and mentor to your child. This invaluable parenting guide helps you: * Establish stronger connections with your child * Eliminate self-defeating behavior patterns * Deepen parent–child communication * Reduce stress in your home * Gain self awareness and identify your parenting strengths * Support the flowering of your child's personality Read Know Your Parenting Personality and become the parent you always wanted to be.

Praise for EMAIL MARKETING by the NUM8ERS «At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results.» —Anne Holland, President, MarketingSherpa «Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book.» —Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK «Baggott's wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers.» —Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing «Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology.» —Scott Burkey, Business Development Executive, Definition 6 «Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small.» —Scott Maxwell, founder, OpenView Venture Partners