What They Don't Teach You About Money

The definitive resource for understanding what coding is, designed for educators and parents   Even though the vast majority of teachers, parents, and students understand the importance of computer science in the 21st century, many struggle to find appropriate educational resources. Don't Teach Coding: Until You Read This Book fills a gap in current knowledge by explaining exactly what coding is and addressing why and how to teach the subject. Providing a historically grounded, philosophically sensitive description of computer coding, this book helps readers understand the best practices for teaching computer science to their students and their children.  The authors, experts in teaching computer sciences to students of all ages, offer practical insights on whether coding is a field for everyone, as opposed to a field reserved for specialists. This innovative book provides an overview of recent scientific research on how the brain learns coding, and features practical exercises that strengthen coding skills. Clear, straightforward chapters discuss a broad range of questions using principles of computer science, such as why we should teach students to code and is coding a science, engineering, technology, mathematics, or language? Helping readers understand the principles and issues of coding education, this book: Helps those with no previous background in computer science education understand the questions and debates within the field Explores the history of computer science education and its influence on the present Views teaching practices through a computational lens Addresses why many schools fail to teach computer science adequately Explains contemporary issues in computer science such as the language wars and trends that equate coding with essential life skills like reading and writing Don't Teach Coding: Until You Read This Book is a valuable resource for K-12 educators in computer science education and parents wishing to understand the field to help chart their children’s education path.

George Buckley & Sumeet Desai: What You Need To Know About Economics Economics Matters. But with confusing things like GDP and interest rates, it’s often hard to get you head around. So What do you really need to know about economics? Find out: What economic growth is and why it matters How inflation happens How jobs are created and lost How the property market works What central banks do and how it affects the rest of us The impact of government spending on the economy What You Need to Know About Economics cuts through the theory to help you to do your job and understand the world around you better. Read More in the What You Need to Know Series and Ger Up to Speed on The Essentials… Fast.

Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new ‘digital' world, and how to avoid classic mistakes. In short, this is all you need to know about marketing. Introduction – Marketing: the world's second oldest business activity Chapter 1 – The Product. Chapter 2 – The Marketing Strategy and the Marketing Plan Chapter 3 – Your Customers. Chapter 4 – Pricing and Promotion Chapter 5 – Placement or Distribution. Chapter 6 – Customer Engagement Chapter 7 – Branding Chapter 8 – Social Media and Digital Marketing

What You Need to Know About Project Management Project Management is all about getting things done without spending too much or taking too long. But when you start hearing things like man-days, PSOs and stakeholders, it just makes it difficult to understand. So what do you really need to know about project management? Find out: Why setting clear goals matters How to estimate absolutely everything. How to get things back on track after they’ve gone wrong How to track big projects Why work/life balance matters when you’re running a big project This clear and simple approach will mean you’ll never panic when faced with a big project again. Read More in the Want You Need to Know Series and Get to Speed on the Essentials… Fast.

Change your spending habits to achieve your personal and financial goals The hardest part of personal finance for most people is living within their means. Spreadsheets, budgets, and tables make money management seem like hard work. In The MsSpent Money Guide, readers are introduced to an innovative approach that focuses spending habits to allow for everyday costs and future expenses while finding money for things you really enjoy. MsSpent's bottom line is to help people have a more fulfilling life by helping them clarify their financial goals as well as develop systems and habits that manage their spending. We are all unique and there is no single way to manage money. The MsSpent Money Guide helps each individual discover a way that will work for them. Readers of all ages will benefit from MsSpent's message-if you are clear about your values, you will get more of the life you want with the money you have.

Ever wanted to be an entrepreneur? Ever wanted to control what you do, when you do it and stop just making money for someone else? Now is your chance. Starting up a business has never been more exciting. This book explains what you really need to know to make your business a success: • How you'll know if you've got a good idea • The practicalities of setting up a company • How to manage the money • How to sell what you do • How to make sure you stay soon through it all. This is the book you need to swagger into the Dragon's Den full of confidence. Introduction Chapter 1 – The Idea Chapter 2 – The Business Plan Chapter 3 – Systems, Tools and Legalities Chapter 4 – Money Chapter 5 – Sales & Marketing Chapter 6 – People Chapter 7 – Growth and Staying Power Chapter 8 – Lifestyle

If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.

Leadership is often a risky, lonely role possessing nearly unbearable lows and fleeting highs. Despite this emotionally and intellectually draining roller coaster, a handful of leaders deliver stunning results, with great consistency. They push past current leadership trends in order to achieve the most extremely challenging goals. They don't fall prey to the platitudes or cliches we see so often see in leadership theory. Instead, they succeed by recognizing and surviving the dangers that challenge them as they take themselves and their teams to higher levels. These rare individuals are those that Chris Warner and Don Schmincke call High Altitude Leaders. In High Altitude Leadership they show how to become that kind of leader.The authors present a new approach to leadership development, based on ground-breaking scientific research, field-tested under the most brutal conditions on the most difficult summits, and successfully applied in the training of executives, management teams, and entrepreneurs throughout the world.