Экономика. Бизнес Лабиринт

This coursebook with digital accesss helps learners develop an understanding of business, and business related concepts, so they can progress through the Cambridge International syllabus with confidence. New features for the fourth edition include ‘Business in Context’ and ‘Business in Action’, which make use of local and global case studies as well as placing students in real-life business scenarios. There is also a preparing for assessment chapter alongside a wide variety of exam-style questions to help students prepare for their examination.

An intelligent and practical guide to finding your true corporate purpose, creating social value and boosting your profit Many companies have used purpose as a corporate buzzword to appear virtuous internally, and look good to the outside world. But a poor understanding of the importance of real purpose can have detrimental consequences for the profitability and sustainability of a business. DEEP PURPOSE is the essential guide to putting purpose at the core of a company, and in doing so, understanding its very soul. Drawing together years of research, including analysis of multinational corporations from Danone and PepsiCo to Microsoft and Patagonia, Harvard professor Ranjay Gulati has identified eight conceptual barriers that are dooming leaders and their companies to a more superficial engagement with purpose. In this book, he shows you how to understand and overcome these obstacles, in order to find your company's deep purpose and supercharge its capacity to serve all stakeholders and shareholders. By fusing commercial and social logic, business leaders can enhance financial performance, boost employee morale and retention, and leave a positive mark on society. DEEP PURPOSE has the power to transform the business landscape and usher in a new era of ethical corporate leadership.

During one crazy week in January 2021, a motley crew of retail traders on Reddit's r/wallstreetbets forum had seemingly done the impossible - they had brought some of the biggest, richest players on Wall Street to their knees. Their weapon was GameStop, a failing retailer whose shares briefly became the most-traded security on the planet and the subject of intense media coverage. The Revolution That Wasn't is the riveting story of how the meme stock squeeze unfolded, and the real architects (and winners) of the GameStop rally. Drawing on his years as a stock analyst at a major bank, Jakab exposes technological and financial innovations like Robinhood as ploys to part investors from their money, within the larger story of evolving social and economic pressures. The surprising truth? What appeared to be a watershed moment - a revolution that stripped the ultra-powerful hedge funds of their market influence, placing power back in the hands of everyday investors only increased the chances of the house winning. Online brokerages love to talk about empowerment and 'democratising finance' - while Wall Street thrives on chaos. In this nuanced analysis, Jakab shines a light on the often-misunderstood profit motives and financial mechanisms to show how this so-called revolution is, on balance, good for Wall Street. But, Jakab argues, there really is a way for ordinary investors to beat the pros: by refusing to play their game.

From Marcus Collins, strategist to Apple, Nike and Beyonce, discover the powerful force behind what we buy, what we do, and who we want to be… We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that the most powerful vehicle for influencing behavior is true cultural engagement. To inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture. With a deep perspective based on a century's worth of data, Collins breaks down the many ways in which culture influences behavior. Using captivating stories from his own life as a top marketer - including spearheading digital strategy for Beyonce, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds - he shows readers how they can do the same. Full of memorable examples, from 1960s hippy culture to the enduring success of Patagonia, For the Culture offers the essential tools for creating lasting engagement and influence.

Donald J. Trump is the very definition of the American success story, a billionaire with interests in property, sports and entertainment, and soon to be the 45th President of the United States. Now the property titan, bestselling author and President-elect of the United States reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Trump tells all: about his experience on the hit American reality television series The Apprentice; how he built up his massive property empire; and how you can create new wealth the Trump way. In his characteristic no-nonsense style, Trump offers insights on how to invest wisely, maintain the quality of your brand and negotiate anything.

All your complicated economic questions and theories explained by world experts. Economics is a broad topic and if you're not an economist by profession, your knowledge might be limited - until now! The Economics Book is your jargon-free, visual guide to understanding the production and distribution of wealth. Using a combination of authoritative, clear text, and bold graphics, this encyclopedia explores and explains big questions and issues that affect us all - everything from taxation, to recession, to the housing market and much more! By following an innovative visual approach, The Economics Book demystifies and untangles complicated theories. Make sense of abstract concepts through colourful graphics, fun facts, and step-by-step flow diagrams. Satisfy Your Hunger for Knowledge Dive deeper into the history of economics with this page-turning book! From the ancient Greeks to today, you'll discover over 100 key ideas from the world's greatest theorists, such as Thomas Malthus, John Maynard Keynes, and Milton Friedman. Fortunately, you don't need a degree in economics to gain this type of understanding. The Economics Book is your accessible guide to gaining tonnes of invaluable economic knowledge and learning how the economy shapes our world!

From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world. Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along. With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.

Economics drives the modern world and shapes our lives, but few of us feel we have time to engage with the breadth of ideas in the subject. 50 Economics Classics is the smart person's guide to two centuries of discussion of finance, capitalism and the global economy. From Adam Smith's Wealth of Nations to Thomas Piketty's bestseller Capital in the Twenty-First Century, here are the great reads, seminal ideas and famous texts, clarified and illuminated for all. The revised edition will: include 5-6 new titles addressing some more up to date areas of the subject such as The Bitcoin Standard, The Age of Surveillance Capitalism and Discrimination and Disparities have a revised introduction to reflect on the current turbulence and challenges facing the global economy over the next decade have some of the less relevant titles removed

The work we do brings us meaning, moulds our values, determines our social status and dictates how we spend most of our time. But this wasn't always the case: for 95% of our species' history, work held a radically different importance. How, then, did work become the central organisational principle of our societies? How did it transform our bodies, our environments, our views on equality and our sense of time? And why, in a time of material abundance, are we working more than ever before?

THE NEW INTERNATIONAL BESTSELLER FROM THE AUTHOR OF THE WORLD IS FLAT We all sense it: something big is going on. Life is speeding up, and it is dizzying. Here Thomas L. Friedman reveals the tectonic movements that are reshaping our world, how to adapt to this new age and why, sometimes, we all need to be late. 'A master class ... As a guide for perplexed Westerners, this book is very hard to beat ... an honest, cohesive explanation for why the world is the way it is, without miracle cures or scapegoats' John Micklethwait, The New York Times Book Review 'Wonderful ... admirably honest ... injects a badly needed dose of optimism into the modern debate' Gillian Tett, Financial Times 'His main piece of advice for individuals, corporations, and countries is clear: Take a deep breath and adapt. This world isn't going to wait for you' Fortune 'A humane and empathetic book' David Henkin, The Washington Post

An adrenaline-fuelled expose of life inside the tech bubble, Chaos Monkeys lays bare the secrets, power plays and lifestyle excesses of the visionaries, grunts, sociopaths, opportunists and money cowboys who are revolutionising our world. Written by startup CEO and industry provocateur Antonio Garcia Martinez, this is Liar's Poker meets The Social Network. Computer engineers use `chaos monkey' software to wreak havoc and test system robustness. Similarly, tech entrepreneurs like Antonio Garcia Martinez are society's chaos monkeys - their innovations disrupt every aspect of our lives, from transportation (Uber) and holidays (Airbnb) to television (Netflix) and dating (Tinder) - all in search of the perfect business miracle. Describing himself as `high-strung, fast-talking, and wired on a combination of caffeine, fear, and greed at all times', Garcia Martinez left Wall Street to make his fortune in Silicon Valley, becoming CEO of his own startup, before bailing and being poached by nascent advertising team. Here he turned users' data into profit for COO Sheryl Sandberg and chairman and CEO Mark `Zuck' Zuckerberg. Forced out in the wake of a bitter internal product war, Garcia Martinez took his unique brand of entrepreneurial hyperactivity to rivals Twitter. Along the way, he got into a lot of trouble with a lot of people, brewed illegal beer on the campus (accidentally flooding Zuckerberg's desk), lived on a yacht, raced sport cars on the highway, and enthusiastically pursued the lifestyle of an overpaid Silicon Valley mercenary. In Chaos Monkeys he tells you HOW - and HOW NOT - to make a fortune through startups and digital marketing. Highly entertaining and always offering genuine insight, Garcia Martinez unravels the chaotic evolution of social media and online marketing. From startups and credit derivatives to Big Brother and data tracking, social media monetisation and digital `privacy', he shares both his scathing observations and outrageous antics, taking us on a subversive and very funny tour of the fascinatingly insular and unbelievably wealthy tech industry.

'This book flips your world upside down. Daniel Markovits argues that meritocracy isn't a virtuous, efficient system that rewards the best and brightest. Instead it rewards middle-class families who can afford huge investments in their children's education... Frightening, eye-opening stuff' The Times, Books of the Year Even in the midst of runaway economic inequality and dangerous social division, it remains an axiom of modern life that meritocracy reigns supreme and promises to open opportunity to all. The idea that reward should follow ability and effort is so entrenched in our psyche that, even as society divides itself at almost every turn, all sides can be heard repeating meritocratic notions. Meritocracy cuts to the heart of who we think we are. But what if, both up and down the social ladder, meritocracy is a sham? Today, meritocracy has become exactly what it was conceived to resist: a mechanism for the concentration and dynastic transmission of wealth and privilege across generations. Upward mobility has become a fantasy, and the embattled middle classes are now more likely to sink into the working poor than to rise into the professional elite. At the same time, meritocracy now ensnares even those who manage to claw their way to the top, requiring rich adults to work with crushing intensity, exploiting their expensive educations in order to extract a return. All this is not the result of deviations or retreats from meritocracy but rather stems directly from meritocracy's successes. This is the radical argument that The Meritocracy Trap prosecutes with rare force, comprehensive research, and devastating persuasion. Daniel Markovits, a law professor trained in philosophy and economics, is better placed than most to puncture one of the dominant ideas of our age. Having spent his life at elite universities, he knows from the inside the corrosive system we are trapped within, as well as how we can take the first steps towards a world that might afford us both prosperity and dignity.

Can the Euro be saved? Should it be? Nobel prize-winning economist Joseph E. Stiglitz dismantles the prevailing consensus around what ails Europe - arguing that economic stagnation is a direct result of the Euro's flawed birth, demolishing the champions of austerity and offering solutions that can rescue the continent from further devastation.

Monograph consists of an introduction, three chapters, conclusion and appendices, as well as a list of references. The first chapter substantiates theoretical approaches to the essence, conditions and factors of ensuring sustainable development of small business in modern socio-economic conditions. The factors influencing the development of small business, methodological approaches and indicators for assessing the effectiveness of economic policy for the sustainable development of small business are considered. The second chapter analyzes the international experience of the economic policy of small business development, on the basis of the economic analysis, the trends and problems of ensuring sustainable development of small business in the Baltic countries and in the Moscow agglomeration are identified. Using the tools of mathematical modeling, an assessment of the effectiveness of state policy in the field of small business development in the Moscow agglomeration was made. The third chapter defines the directions of increasing the efficiency of regional economic policy of small business development. An economic and mathematical model of factors for the development of small business in the regions and a toolkit for assessing the influence of factors on the sustainable development of entrepreneurship have been developed. In order to improve the efficiency and effectiveness of the work of the executive and legislative powers and authorities in the field of support and development of small and medium-sized businesses in the region, on the basis of the principles of the OECD competition impact assessment methodology, recommendations have been developed to improve the tools for assessing the best municipal practices of the Russian Federation in terms of their impact on enterprise competition of the small and medium-sized business. The main text of the research consists of 150 pages and is illustrated with 18 figures and 10 tables. The work contains 15 appendices. The list of bibliographical sources includes 248 items.

From his 'Top 5 secrets of Business Success', to hard hitting discussions about the global financial crisis, this book brings together the author's advice on all things business. It is suitable for those looking for advice on setting up their own company, improving their career prospects, or developing their leadership skills.

Supporting the economy, paying for healthcare, creating new jobs, preventing a climate apocalypse: how can we pay for it all? Leading economic thinker Stephanie Kelton, shows how misguided that question is, and how a radical new approach can maximise our potential as a society. Everything that we've been led to believe about deficits and the role of money and government spending is wrong. Rather than asking the self-defeating question of how to pay for the crucial improvements our society needs, Kelton guides us to ask: which deficits actually matter?

The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century Nudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important books of the twenty-first century. This completely updated edition offers a wealth of new insights for fans and newcomers alike - about COVID-19, diet, personal finance, retirement savings, medical care, organ donation, and climate change. Every day we make decisions: about the things we buy or the meals we eat; about the investments we make and the time we spend; about our health and that of the planet. Unfortunately, we often choose badly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Richard Thaler and Cass Sunstein show, no choice is ever presented to us in a neutral way. But by knowing how people think, we can make it easier for them to choose what is best for themselves, for their families and for society. With brilliant insight and wonderful levity, Thaler and Sunstein demonstrate how best to nudge us in the right directions, without ever restricting our freedom of choice.

After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a kidnapping negotiator brought him face-to-face with bank robbers, gang leaders and terrorists. Never Split the Difference takes you inside his world of high-stakes negotiations, revealing the nine key principles that helped Voss and his colleagues succeed when it mattered the most - when people's lives were at stake. Rooted in the real-life experiences of an intelligence professional at the top of his game, Never Split the Difference will give you the competitive edge in any discussion.

Change your job to change your life. You no longer need to work nine-to-five in a big company to pay the mortgage, send your kids to school and afford that yearly holiday. You can quit the rat race and start up on your own – and you don't need an MBA or a huge investment to do it. The $100 Startup by Chris Guillebeau is your manual to a new way of living. Learn how to: - Earn a good living on your own terms, when and where you want - Achieve that perfect blend of passion and income to make work something you love - Take crucial insights from 50 ordinary people who started a business with $100 or less - Spend less time working and more time living your life

Do busier hospitals have higher survival rates? How many trees are there on the planet? Why do old men have big ears? David Spiegelhalter reveals the answers to these and many other questions - questions that can only be addressed using statistical science. Statistics has played a leading role in our scientific understanding of the world for centuries, yet we are all familiar with the way statistical claims can be sensationalised, particularly in the media. In the age of big data, as data science becomes established as a discipline, a basic grasp of statistical literacy is more important than ever. In The Art of Statistics, David Spiegelhalter guides the reader through the essential principles we need in order to derive knowledge from data. Drawing on real world problems to introduce conceptual issues, he shows us how statistics can help us determine the luckiest passenger on the Titanic, whether serial killer Harold Shipman could have been caught earlier, and if screening for ovarian cancer is beneficial.

The laugh-out-loud tale of Europe in meltdown, from the phenomenal bestselling author Right now, Europe is in serious financial chaos. In Greece, infrastructure costs mean it would be cheaper to transport all Greek rail passengers by taxi, and hairdressing is classified as arduous for tax avoidance purposes. In Iceland, Range Rovers frequently explode as owners collect the insurance to pay for them. Ireland saw the entire country put up for sale - to itself, while the Germans expected the whole world to behave like them. But the whole world didn't. In this hilarious, fascinating, timely must-read, Michael Lewis reveals the true natures of the countries caught up in - and exacerbating - our boomerang economies.

How did an American immigrant without a college education go from Venice Beach T-shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralysing fear of public speaking to sell out Yankee Stadium, twice? How did the city of Tokyo create a PowerPoint stunning enough to win them the chance to host the Olympics? They told brilliant stories. Whether your goal is to sell, educate, fundraise or entertain, your story is your most valuable asset: 'a strategic tool with irresistible power', according to the New York Times. Stories inspire; they persuade; they galvanize movements and actuate global change. A well-told story hits you like a punch to the gut; it triggers the light-bulb moment, the 'aha' that illuminates the path to innovation. Radical transformation can occur in an instant, with a single sentence; The Storyteller's Secret teaches you how to craft your most powerful delivery ever. In his hugely attended Talk Like TED events, bestselling author and communications guru Carmine Gallo found, again and again, that audiences wanted to discover the keys to telling a powerful story. The Storyteller's Secret unlocks the answer in fifty lessons from visionary leaders - each of whom cites storytelling as a crucial ingredient in success. A good story can spark action and passion; it can revolutionize the way people think and spur them to chase their dreams. Isn't it time you shared yours?

New York Times Bestseller The New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game? In The Infinite Game, Sinek applies game theory to explore how great businesses achieve long-lasting success. He finds that building long-term value and healthy, enduring growth - that playing the infinite game - is the only thing that matters to your business.

SuperHubs is a rare, behind-the-scenes look at the global financial system and the powerful personal networks through which it is run, at the centre of which sit the Elites - the SuperHubs. Combining an insider's knowledge with principles of network science, Sandra Navidi offers a startling new perspective on how the financial system really operates. SuperHubs reveals what happens at the exclusive, invitation-only platforms - The World Economic Forum in Davos, the meetings of the International Monetary Fund, think-tank gatherings, power lunches, charity events, and private parties. This is the most vivid portrait to date of the global elite: the bank CEOs, fund managers, billionaire financiers and politicians who, through their interlocking relationships and collective influence are transforming the future of our financial system and, for better or worse, shaping our world.

'With The Sell, Fredrik Eklund has created the modern day How to Win Friends and Influence People. If you're looking for how to achieve success in the 21st century, the answer is in your hands' Tom Doctoroff, CEO, J. Walter Thompson, and author of Twitter is Not a Strategy Just over a decade ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a worn-out pair of sneakers and a dream: to make it big in the city that never sleeps. Despite having no experience in real estate and no contacts, Fredrik transformed himself into the best seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city and charming TV audiences as one of the stars of Million Dollar Listing New York. Blending personal stories and the expertise he's gained from his meteoric rise, The Sell is the modern guide to becoming successful. Featuring everything from the importance of intangible factors like personality and charm, to tips and tricks for preparing, persuading and negotiating, The Sell is a vital go-to book for anyone who wants to have an impact in his or her personal and professional life. No matter what your background is - sales rep, CEO or kitchen-table entrepreneur - this book will help you sell yourself or your brand, and lead a richer, more fulfilling life.

In How to Make the World Add Up, Tim Harford draws on his experience as both an economist and presenter of the BBC's radio show 'More or Less' to take us deep into the world of disinformation and obfuscation, bad research and misplaced motivation to find those priceless jewels of data and analysis that make communicating with numbers so rewarding. Through vivid storytelling he reveals how we can evaluate the claims that surround us with confidence, curiosity and a healthy level of scepticism. It is a must-read for anyone who cares about understanding the world around them.

'Ridley is spot-on when it comes to the vital ingredients for success' Sir James Dyson Building on his bestseller The Rational Optimist, Matt Ridley chronicles the history of innovation, and how we need to change our thinking on the subject. Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. It is innovation that will shape the twenty-first century. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen alike. Matt Ridley argues that we need to see innovation as an incremental, bottom-up, fortuitous process that happens as a direct result of the human habit of exchange, rather than an orderly, top-down process developing according to a plan. Innovation is crucially different from invention, because it is the turning of inventions into things of practical and affordable use to people. It speeds up in some sectors and slows down in others. It is always a collective, collaborative phenomenon, involving trial and error, not a matter of lonely genius. It still cannot be modelled properly by economists, but it can easily be discouraged by politicians. Far from there being too much innovation, we may be on the brink of an innovation famine. Ridley derives these and other lessons from the lively stories of scores of innovations - from steam engines to search engines - how they started and why they succeeded or failed.

Marx's Capital explained by its greatest expositor in simple, understandable terms. Marx's Capital is one of the most important texts of the modern era. The three volumes, published between 1867 and 1883, changed the destiny of countries, politics and people across the world - and continue to resonate today. In this book, David Harvey lays out their key arguments. In clear and concise language, Harvey describes the architecture of capital according to Marx, placing his observations in the context of capitalism in the second half of the nineteenth century. He considers the degree to which technological, economic and industrial change during the last 150 years means Marx's analysis and its application may need to be modified. Marx's trilogy concerns the circulation of capital: volume I, how labour increases the value of capital, which he called valorisation; volume II, on the realisation of this value, by selling it and turning it into money or credit; volume III, on what happens to the value next in processes of distribution. The three volumes contain the core of Marx's thinking on the workings and history of capital and capitalism. David Harvey explains and illustrates the profound insights and enormous analytical power they continue to offer in terms that, without compromising their depth and complexity, will appeal to a wide range of readers, including those coming to the work for the first time.

Данный учебник посвящен фундаментальным вопросам экономики и основам развития экономического мышления студентов и полностью соответствует требованиям Федеральных государственных образовательных стандартов высшего образования (2020) по группе специальностей "Здравоохранение". В учебнике в комплексе рассмотрены экономические понятия, категории, закономерности экономического развития, логика и эффективность экономических процессов, принципы принятия оптимальных экономических решений, микроэкономические и макроэкономические основы функционирования и взаимодействия субъектов экономики. Для активизации самостоятельной работы студентов, их творческого отношения к предмету после каждой темы даны контрольные вопросы. В конце учебника представлен глоссарий. Учебник можно использовать как источник теоретического материала и как практическое пособие для самостоятельной работы. Учебник предназначен для студентов, обучающихся по медицинским специальностям на английском языке.

Based on the series produced for the BBC World Service Who thought up paper money? How did the contraceptive pill change the face of the legal profession? Why was the horse collar as important for human progress as the steam engine? How did the humble spreadsheet turn the world of finance upside-down? The world economy defies comprehension. A continuously-changing system of immense complexity, it offers over ten billion distinct products and services, doubles in size every fifteen years, and links almost every one of the planet's seven billion people. It delivers astonishing luxury to hundreds of millions. It also leaves hundreds of millions behind, puts tremendous strains on the ecosystem, and has an alarming habit of stalling. Nobody is in charge of it. Indeed, no individual understands more than a fraction of what's going on. How can we make sense of this bewildering system on which our lives depend? From the tally-stick to Bitcoin, the canal lock to the jumbo jet, each invention in Tim Harford's fascinating new book has it's own curious, surprising and memorable story, a vignette against a grand backdrop. Step by step, readers will start to understand where we are, how we got here, and where we might be going next. Hidden connections will be laid bare: how the barcode undermined family corner shops; why the gramophone widened inequality; how barbed wire shaped America. We'll meet the characters who developed some of these inventions, profited from them, or were ruined by them. We'll trace the economic principles that help to explain their transformative effects. And we'll ask what lessons we can learn to make wise use of future inventions, in a world where the pace of innovation will only accelerate.

In Fifty Things that Made the Modern Economy, the revolutionary, acclaimed book, radio series and podcast, bestselling economist Tim Harford introduced us to a selection of fifty radical inventions that changed the world. Now, in this new book, Harford once again brings us an array of remarkable, memorable, curious and often unexpected 'things' - inventions that teach us lessons by turns intimate and sweeping about the complex world economy we live in today. From the brick, blockchain and the bicycle to fire, the factory and fundraising, and from solar PV and the pencil to the postage stamp, this brilliant and enlightening collection resonates, fascinates and stimulates. It is a wonderful blend of insight and inspiration from one of Britain's finest non-fiction storytellers.

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You're not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand's story to the marketplace. In this book, you will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never regret. How to develop a sales funnel that attracts the right customers to your business. The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness. The keys to wireframing a website that commands attention and generates conversions. The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.

How can we think about the future? What do we need to do - and who do we need to be? In her bold and invigorating new book, distinguished businesswoman and author Margaret Heffernan explores the people and organisations who aren't daunted by uncertainty. We are addicted to prediction, desperate for certainty about the future. But the complexity of modern life won't provide that; experts in forecasting are reluctant to look more than 400 days out. History doesn't repeat itself and even genetics won't tell you everything you want to know. Ineradicable uncertainty is now a fact of life. In complex environments, efficiency is a hazard not a help; being robust is the better, safer option. Drawing on a wide array of people and places, Margaret Heffernan looks at long-term projects developed over generations that could never have been planned the way that they have been run. Experiments, led by individuals and nations, discover new possibilities and options. Radical exercises in forging new futures with wildly diverse participants allow everyone to create outcomes together that none could do alone. Existential crises reveal the vital social component in resilience. Death is certain, but how we approach it impacts the future of those we leave behind. And preparedness - doing everything today that you might need for tomorrow - provides the antidote to passivity and prediction. Ranging freely through history and from business to science, government to friendships, this refreshing book challenges us to resist the false promises of technology and efficiency and instead to mine our own creativity and humanity for the capacity to create the futures we want and can believe in.

Amid today's proliferating channels of instant communication, one singular skill has emerged as the most essential way to communicate - a brief, polished, live-audience video talk. Since taking over TED in the early 2000s, Chris Anderson has tapped the world's most brilliant individuals to share their expertise. Anderson discovered early on that the key to getting an audience to sit up and pay attention is to condense a presentation into 18 minutes or less, and to heighten its impact with a powerful narrative. In other words, to tell a terrific story. TED Talks is chock full of personal presentation suggestions from such TED notables as Sir Ken Robinson, Mary Roach, Amy Cuddy , Bill Gates, Elizabeth Gilbert, Dan Gilbert Matt Ridley, and dozens more - everything from how to distill your speech's content to what you should wear on stage. This is lively, fun read with great practical application from the man who knows what goes into a great speech. In TED Talks, Anderson pulls back the TED curtain for anyone who wants to learn from the world's best on how to prepare a top-notch presentation.

From Microsoft's President and one of the tech industry's wisest thinkers, a frank and thoughtful reckoning with how to balance enormous promise and existential risk as the digitization of everything accelerates. With new chapters on the pandemic and beyond. Microsoft President Brad Smith operates by a simple core belief: when your technology changes the world, you bear a responsibility to help address the world you have helped create. This might seem uncontroversial, but it flies in the face of a tech sector long obsessed with rapid growth and sometimes on disruption as an end in itself. While sweeping digital transformation holds great promise, we have reached an inflection point. The world has turned information technology into both a powerful tool and a formidable weapon, and new approaches are needed to manage an era defined by even more powerful inventions like artificial intelligence. Companies that create technology must accept greater responsibility for the future, and governments will need to regulate technology by moving faster and catching up with the pace of innovation. In Tools and Weapons, Brad Smith and Carol Ann Browne bring us a captivating narrative from the cockpit of one of the world's largest and most powerful tech companies as it finds itself in the middle of some of the thorniest emerging issues of our time. These are challenges that come with no pre-existing playbook, including privacy, cybercrime and cyberwar, social media, the moral conundrums of artificial intelligence, big tech's relationship to inequality, and the challenges for democracy, far and near. While in no way a self-glorifying "Microsoft memoir," the book pulls back the curtain remarkably wide onto some of the company's most crucial recent decision points as it strives to protect the hopes technology offers against the very real threats it also presents. There are huge ramifications for communities and countries, and Brad Smith provides a thoughtful and urgent contribution to that effort.

In its earliest days, WeWork promised the impossible: to make the workplace cool. Adam Neumann, an immigrant determined to make his fortune in the United States, landed on the idea of repurposing surplus New York office space for the burgeoning freelance class. Over the course of ten years, WeWork attracted billions of dollars from some of the most sought-after investors in the world, while spending it to build a global real estate empire. Based on more than two hundred interviews, Billion Dollar Loser chronicles the breakneck speed at which WeWork's CEO built and grew his company. Culminating in a day-by-day account of the five weeks leading up to WeWork's botched IPO and Neumann's dramatic ouster, Reeves Wiedeman exposes the story of the company's desperate attempt to secure the funding it needed in the final moments of a decade defined by excess. With incredible access and piercing insight into the company, Billion Dollar Loser tells the full, inside story of WeWork and its CEO Adam Neumann who together came to represent the most audacious, and improbable, rise and fall in business.

Can we bring more meaning to our lives and help change the world at the same time? In Screw Business as Usual, Richard Branson at his brilliant and motivating best, shares some fascinating and inspiring stories about the people who are already leading the way in transforming business into a force for good, for people and for the planet. Reflecting on some of his own experiences, and those of the Virgin Group, he also shares his new vision for the future and describes how businesses can help create a more prosperous world for everyone. It's time to turn capitalism upside down - to shift our values, to switch from a just profit focus to caring for people, communities and the world and to turn our work into something we both love and are proud of. It's time to Screw Business as Usual.

Look around you - what do you see? You may discover to your surprise that the people who are most at peace with money are the ones who walk nimbly between having too little and having too much. They have found a balance between indulgence and austerity; between success and happiness; between motivation and inspiration; and between any number of other poles we tend to think of as either/or choices, but which in reality are simply posts on either side of a doorway through which we must pass. For many of us the subject of money is unavoidably stressful. Managing our personal finances is complicated, time consuming and often, particularly in the slow countdown to pay day, dispiriting. The good news is that in Japan - where a Zen approach to life is more widely practiced - a pathway to a better relationship with money is being carved, by Ken Honda. This beautifully written book will reinvent the way you see your personal finances. You will come to understand that money flows like water and arrives like a guest. You'll rethink your own attitudes and examine the way they were shaped by beliefs about money you were taught as a child. When we heal the fear and anxiety we have about money, we successfully achieve prosperity and peace. Take the zen path to financial security and happiness.

A new edition of the bestselling, agenda-setting study of motivation from the international internationally bestselling author of To Sell is Human and When. A book that will change how you think and transform how you live Forget everything you thought you knew about how to motivate people - at work, at school, at home. It is wrong. As Daniel H. Pink explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and the world. Along the way, he takes us to companies that are enlisting new approaches to motivation, and introduces us to the scientists and entrepreneurs who are pointing a bold way forward.

From Nobel Prize-winning economist and bestselling author Joseph Stiglitz, this account of the dangers of free market fundamentalism reveals what has gone so wrong, but also shows us a way out. We all have the sense that our economy tilts toward big business, but as Joseph E. Stiglitz explains in People, Power and Profits, a few corporations have come to dominate entire sectors, contributing to skyrocketing inequality and slow growth. This is how the financial industry has managed to write its own regulations, tech companies have accumulated reams of personal data with little oversight, and government has negotiated trade deals that fail to represent the best interests of workers. Too many have made their wealth through exploitation of others rather than through wealth creation. If something isn't done, new technologies may make matters worse, increasing inequality and unemployment. Stiglitz identifies the true sources of wealth and increases in standards of living, based on learning, advances in science and technology, and the rule of law. He shows that the assault on the judiciary, universities, and the media undermines the very institutions that have long been the foundation of economic prosperity and democracy. Helpless though we may feel today, we are far from powerless. In fact, the economic solutions are often quite clear. We need to exploit the benefits of markets while taming their excesses, making sure that markets work for people and not the other way around. If enough rally behind this agenda for change, we can create a progressive capitalism that will recreate a shared prosperity. Stiglitz shows how a decent middle-class life can once again be attainable by all.

GIGGED goes inside the Silicon Valley companies leading the way to this emerging ‘gig economy’. It tells the stories of the workers – from computer programmers to online comment moderators – who are getting by in a new wave of precarious, short-term employment. And it sketches out what tomorrow’s economy might look like: one where the fortunate get to work when they want, how they want, while the rest live lives of extraordinary hardship. It might just be the future of work for all of us.

What if business could help solve the greatest problems of our time? Free market capitalism is one of humanity's greatest inventions, and the greatest source of prosperity the world has ever seen. But it's also on the verge of destroying the planet and destabilizing society in its single-minded pursuit of maximizing shareholder value. Rebecca Henderson, McArthur University Professor at Harvard University, argues for a new framework; one that can simultaneously make a positive societal impact by confronting the realities of the environment and the need to address social and economic inequality, while also delivering sustained financial performance to ensure economic growth that brings prosperity and wellbeing to society as a whole. Drawing on the lessons of companies from around the world who are acting on this responsibility - who are not only surviving but are thriving, becoming leaders in their industries and beginning to drive the wheels of change - Professor Henderson proves that this is not only a moral imperative for business but also the only way to remain competitive in our changing world.

Death and taxes are our inevitable fate. We've been told this since the beginning of civilisation. But what if we stopped to question our antiquated system? Is it fair? And is it capable of serving the needs of our rapidly-changing, modern society? In Daylight Robbery, Dominic Frisby traces the origins of taxation, from its roots in the ancient world, through to today. He explores the role of tax in the formation of our global religions, the part tax played in wars and revolutions throughout the ages, why, at one stage, we paid tax for daylight or for growing a beard. Ranging from the despotic to the absurd, the tax laws of the past reveal so much about how we got to where we are today and what we can do to build a system fit for the future. Featured on Stepping up with Nigel Farage 'An important book for investors in gold and bitcoin' - Daniela Cambone, Stansberry Research 'This entertaining, surprising, contrarian book is a tour de force!' - Matt Ridley, author of The Evolution of Everything 'In this spectacular gallop through history, Frisby shows how taxation has warped, stunted and thwarted human progress' - Mark Littlewood, Director General, Institute of Economic Affairs 'Frisby's historical interpretation and utopian ideas will outrage Left and Right' - Steve Baker, MP for Wycombe and Member of the House of Commons Treasury Committee 'Fascinating book which exposes the political and economic basis of tax. A must read for those of us who believe in simpler, lower taxes' - Rt Hon Liz Truss, MP for South West Norfolk, Secretary of State for International Trade and President of the Board of Trade

'Little Black Book is THE book of the year for working women with drive' Refinery 29 The essential career handbook for creative working women. 'A compact gem' Stylist Little Black Book: A Toolkit For Working Women is the modern career guide every creative woman needs, whether you're just starting out or already have years of experience. Packed with fresh ideas and no-nonsense practical advice, this travel-sized career handbook is guaranteed to become your go-to resource when it comes to building the career you want. Writer Otegha Uwagba (one of Forbes European 30 Under 30) takes you through everything you need to build a successful self-made career: from how to negotiate a payrise to building a killer personal brand, via a crash course in networking like a pro, and tips for overcoming creative block. Plus Little Black Book is full of indispensable advice on how to thrive as a freelancer, and an entire chapter dedicated to helping you master the tricky art of public speaking. With contributions from trailblazing creative women including acclaimed author Chimamanda Ngozi Adichie, Refinery29 co-founder Piera Gelardi, The Gentlewoman's Editor in Chief Penny Martin, and many more, Little Black Book is a curation of essential wisdom and hard-won career insights. Whether you're a thinker, a maker, an artist or an entrepreneur, you'll find plenty of inspiration for your working life here.

Do you want to get to the stage - soon - where you are truly financially independent, able to use your money in the way you'd like, and be completely confident in your ability to take care of yourself and your family? That is a universal desire, but many of us regard wealth and financial independence as a goal which we'll likely never achieve - there are just too many bills that need paying and there is a widespread belief that the money game is rigged. Even people who win the lottery or inherit money often seem to wind up losing it. The evidence suggests you can't win a game that you don't understand - even if you start out winning - because you never understood the game in the first place. So how can you win with money? How can you create independent wealth and hold on to it? This inspiring book by self-made multi-millionaire Rob Moore explains the rules of the game, shares simple tricks for managing money better, details how to create a plan for an ambitious future, and shows you the very best way to become a millionaire - to think and behave like one!

A groundbreaking exploration of the best possible solution to the climate crisis: a new economic model, and a new way of viewing our relationship with the natural world. The world has finally awoken to the reality of climate breakdown and ecological collapse. Now we must face up to its primary cause. Capitalism demands perpetual expansion, which is devastating the living world. There is only one solution that will lead to meaningful and immediate change: degrowth. If we want to have a shot at surviving the Anthropocene, we need to restore the balance. We need to change how we see the world and our place within it, shifting from a philosophy of domination and extraction to one that's rooted in reciprocity with our planet's ecology. We need to evolve beyond the dusty dogmas of capitalism to a new system that's fit for the twenty-first century. But what about jobs? What about health? What about progress? This book tackles these questions and offers an inspiring vision for what a post-capitalist economy could look like. An economy that's more just, more caring, and more fun. An economy that enables human flourishing while reversing ecological breakdown. By taking less, we can become more.

'A near miracle' Ha-Joon Chang, author of 23 Things They Don't Tell You About Capitalism According to the economy, we have never been wealthier or happier. So why doesn't it feel that way? The Growth Delusion explores how we prioritise growth maximisation without stopping to think about the costs. So much of what is important to our well-being, from safe streets to sound minds, lies outside the purview of statistics. In a book that is both thought-provoking and entertaining, David Pilling argues that our steadfast loyalty to growth is informing misguided policies, and proposes different criteria for measuring our success.

Capitalism has lost its way. Every week brings fresh news stories about businesses exploiting their staff, avoiding their taxes, and ripping off their customers. Every week, public anger at the system grows. Now, one of Britain's foremost entrepreneurs intervenes to make the case for putting business back firmly in the service of society, and setting out on a new path to a kinder, fairer form of capitalism. Drawing on four decades of hands-on management experience, the founder of Richer Sounds argues that ethically run businesses are invariably more efficient, more motivated and more innovative than those that care only about the bottom line. He uncovers the simple tools that the best leaders use to make their businesses fair, revealing how others can follow suit. And he also delves into the big questions that modern capitalism has to answer if it is to survive and to thrive.

How can your name affect how well you do in life? What do estate agents and the Ku Klux Klan have in common? Why do drug dealers live with their mothers? The answer: Freakonomics. It's at the heart of everything we do and the things that affect us daily: from sex to crime, parenting to politics, fat to cheating, fear to traffic jams. And we can use it to get to the heart of what's really happening under the surface of everyday life. This cult bestseller will show you how, by unravelling your life's secret codes, you can discover a totally new way of seeing the world.

Amazon is the business story of the decade. Jeff Bezos, the richest man on the planet, has built one of the most efficient wealth-creation machines in history. Like a giant squid, Amazon's tentacles are squeezing industry after industry and, in the process, upsetting the state of technology, the economy, job creation and society at large. So pervasive is Amazon's impact that business leaders in almost every sector need to understand how this force of nature operates and how they can respond to it. Saying you can ignore Jeff Bezos is equivalent to saying you could ignore Henry Ford or Steve Jobs in the early years of Ford and Apple. These titans monumentally changed how we do business, redefining the rules on a global scale. Amazon founder Jeff Bezos is the new disruptor on the block. He has created a 21st century algorithm for business and societal disruption. He has turned the retail industry inside out, is swiftly dominating cloud computing, media and advertising, and now has his sights trained on every other domain where money changes hands and business is transacted. But the principles by which Bezos has achieved his dominance - customer obsession, extreme innovation and long-term management, all supported by artificial intelligence turning a virtuous-cycle 'flywheel' - are now being borrowed and replicated. 'Bezonomics' is for some a goldmine, for others a threat, for still others a life-shaping force, whether they're in business or not. Brian Dumaine's Bezonomics answers the fundamental question: how are Amazon and its imitators affecting the way we live, and what can we learn from them?

'Not just a readable, pacey account of an extraordinary individual and his quixotic quest ... but also a troubling expose of the fragility of our entire financial system ... I loved it' Oliver Bullough, author of Moneyland For fans of Bad Blood and The Big Short, the story of how one reclusive trading prodigy manipulated Wall Street and amassed millions from his childhood bedroom - then short-circuited the global market. A real-life financial thriller, Flash Crash gives panoramic insight into our economic landscape - its weaknesses, its crooks and its exploitable loopholes - and uncovers the remarkable, behind-the-scenes narrative of a mystifying market crash, a globe-spanning investigation into international fraud, and the man - Navinder Singh Sarao - at the centre of it all. Depending on whom you ask, Sarao was a scourge, a symbol of a financial system run horribly amok, or a folk hero: an outsider who took on the tyranny of Wall Street and the high-frequency traders.

Written in 1513 for the Medici, following their return to power in Florence, The Prince is a handbook on ruling and the exercise of power. It remains as relevant today as it was in the sixteenth century. Widely quoted in the Press and in academic publications, The Prince has direct relevance to the issues of business and corporate governance confronting global corporations as they enter a new millennium. Much of what Machiavelli wrote has become the common currency of realpolitik, yet still his ideas retain the power to shock and annoy. In the words of Norman Stone, The Prince is 'a manual of man-management that would suit a great many parts of the modern world'.

What does it mean to be 'bad' at money? Money is not a maths problem. Spending, saving, splitting the bill or asking for a pay rise - these are moments dominated by our own hang-ups, habits, anxiety and ambitions. Money features in our friendships, family life, our choice of late-night treat and who we date. And yet it's so often hidden behind shame and silence. We need to start talking about it. Funny, frank, and filled with insights, practical advice and conversations with everyone from company CEOs to debt advisors to housemates, Open Up is the book that will transform your relationship to money. It shows how talking can change your life, relationships and bank balance, and influence bigger issues like pay gaps or the living wage. This book strips away the awkwardness to help you gain knowledge, take control of your finances and finally get 'good' with money.

Ben Mezrich's 2009 bestseller THE ACCIDENTAL BILLIONAIRES is the definitive account of Facebook's founding - and the basis for the Academy Award-winning film THE SOCIAL NETWORK. Two of the story's iconic characters are Harvard students Tyler and Cameron Winklevoss: identical twins, Olympic rowers, and legal foils to Mark Zuckerberg. BITCOIN BILLIONAIRES is the story of the brothers' redemption and revenge in the wake of their epic legal battle with Facebook - and the first great book from the world of bitcoin. Planning to start careers as venture capitalists, the brothers quickly discover that no one will take their money for fear of alienating Zuckerberg. While nursing their wounds in Ibiza, they accidentally run into a shady character who tells them about a brand new idea: cryptocurrency. Immersing themselves in what is then an obscure and sometimes sinister world, they begin to realize "crypto" is, in their own words, "either the next big thing or total bulls--t." There's nothing left to do but make a bet. From the Silk Road to the halls of the Securities and Exchange Commission to the Facebook boardroom, BITCOIN BILLIONAIRES will take us on a wild and surprising ride while illuminating a tantalizing economic future. On November 26th, 2017, the Winklevoss brothers became the first bitcoin billionaires. Here's the story of how they got there - as only Ben Mezrich could tell it.

John Maynard Keynes (1883-1946) is perhaps the foremost economic thinker of the twentieth century. On economic theory, he ranks with Adam Smith and Karl Marx; and his impact on how economics was practiced, from the Great Depression to the 1970s, was unmatched. The General Theory of Employment, Interest and Money was first published in 1936. But its ideas had been forming for decades ? as a student at Cambridge, Keynes had written to a friend of his love for 'Free Trade and free thought'. Keynes's limpid style, concise prose, and vivid descriptions have helped to keep his ideas alive - as have the novelty and clarity, at times even the ambiguity, of his macroeconomic vision. He was troubled, above all, by high unemployment rates and large disparities in wealth and income. Only by curbing both, he thought, could individualism, 'the most powerful instrument to better the future', be safeguarded. The twenty-first century may yet prove him right. In The Economic Consequences of the Peace (1919), Keynes elegantly and acutely exposes the folly of imposing austerity on a defeated and struggling nation. The General Theory of Employment, Interest and Money was voted as the academic book which has had the greatest impact on modern Britain, during Academic Book Week (23-28 January 2017).

Учебное пособие «Energy. Finance and Economics = Экономика энергетического сектора» предназначено для студентов бакалавриата третьего года обучения направления 38.03.01 «Экономика», профиль «Экономика и финансы топливно-энергетического комплекса» (программа подготовки бакалавров). Тематика пособия связана с вопросами экономики топливно-энергетического комплекса: экономической составляющей разведки, добычи и переработки нефти и газа, возобновляемых источников энергии, рынками и финансовой документацией ТЭКа. Структура пособия предполагает использование таких инновационных технологий обучения иностранному языку, как кейс-анализ, кросс-культурный анализ, ролевые игры, мультимедийные презентации, интернет-поиск.

Breakthrough Advertising: How to Write Ads that Shatter Traditions and Sales Records by Eugene M. Schwartz.

Издание содержит информацию о состоянии денежного обращения 198 государств и 53 территорий мира в 2007 г. Соответствующие данные предоставлены национальными банками и правительствами государств мира. Денежное обращение каждой страны (территории) представлено в следующем порядке: краткая справка о стране и валюте (название государства, принадлежность территории, банк-эмитент, наименование валюты, информация об особенностях денежной обращения), банкноты в обращении (внешний вид и описание дизайна банкнот, годы серий и даты ввода в обращение), информация о банкнотах, выведенных из обращения (аннулированных и обмениваемых). Издание адресовано финансистам, экономистам, банковским служащим, торговым работникам, экспертам, географам, историкам, преподавателям и студентам вузов, широкому кругу читателей, интересующихся историей и экономикой стран мира. Издание подготовлено при информационной поддержке Международной службы идентификации банкнот System Interchange. Издание содержит параллельный текст на английском языке.

How did money come to be invented? Why does it now have such significance in our lives? Does it make us happier or unhappier? And what does the future hold for it? With brilliant clarity and insight, Yuval Noah Harari takes the reader on a journey from the very first coins through to 21st century economics and shows us how we are all on the brink of a revolution, whether we like it or not.

В этой книге специалист по рекрутингу с многолетним опытом делится лучшими кейсами из своей практики. Вы узнаете, как найти идеальных кандидатов, стать привлекательным работодателем, грамотно проводить интервью и многое другое. Технологии и методики рекрутинга, описанные в этой книге, не один раз показывали свою эффективность и могут с успехом применяться в любой компании.