You Are Not Like Other Mothers

Why are recommendations like «Think outside the box!», «Go around», «Think Different!» the real killers of creative thought? What are the eight proven tools which lead to a winning idea, even for one who does not consider himself a creative person? What is the ideal product and how does it help to sell the real product? What is a powerful approach ad people can borrow from physicists and children? Why is the trial-and-error method a sure way to waste intellectual resources? How do you force competitors to advertise your services? What is functional blindness and how does it reduce human creativity? How can you compel a banker to pay you 10 times more for your job? Why does a true ad man constantly feel like a loser? How does a poetry reading improve response on copywriting? Which useful insights can an advertiser learn from a taxi driver? How has symmetry prevented seeing the obvious solution during seven decades? Which tool is the favorite among advertising men of all countries, times, and nationalities? Alexey Ivanov, one of the best 'advertising men' and copywriters in Russia, gives convincing answers and provides fresh new insights.

Sometimes you need to get lost to find your way... Michael is coming undone. Adrift after his wife's departure, he has begun taking himself on long, solitary walks across the English countryside. Becoming ever more reclusive, he’ll do anything to avoid his empty house. Marnie, on the other hand, is stuck. Hiding alone in her London flat, she avoids old friends and any reminders of her rotten, selfish ex-husband. Curled up with a good book, she’s battling the long afternoons of a life that feels like it’s passing her by. When a persistent mutual friend and some very unpredictable weather conspire to toss Michael and Marnie together on the most epic of ten-day hikes, neither of them can think of anything worse. Until, of course, they discover exactly what they’ve been looking for. Michael and Marnie are on the precipice of a bright future ... if they can survive the journey. A hilarious, hopeful, and heartwarming love story—the novel beloved New York Times bestselling author David Nicholls calls “my funniest book yet”—You Are Here is a bittersweet and hopeful story of first encounters, second chances, and finding the way home.

Sometimes you need to get lost to find your way...Michael is coming undone. Adrift after his wife's departure, he has begun taking himself on long, solitary walks across the English countryside. Becoming ever more reclusive, he’ll do anything to avoid his empty house.Marnie, on the other hand, is stuck. Hiding alone in her London flat, she avoids old friends and any reminders of her rotten, selfish ex-husband. Curled up with a good book, she’s battling the long afternoons of a life that feels like it’s passing her by.When a persistent mutual friend and some very unpredictable weather conspire to toss Michael and Marnie together on the most epic of ten-day hikes, neither of them can think of anything worse. Until, of course, they discover exactly what they’ve been looking for.Michael and Marnie are on the precipice of a bright future ... if they can survive the journey.A hilarious, hopeful, and heartwarming love story—the novel beloved New York Times bestselling author David Nicholls calls “my funniest book yet”—You Are Here is a bittersweet and hopeful story of first encounters, second chances, and finding the way home.

Following the success of Drop the Pink Elephant, Bill McFarlan and leading psychiatrist Dr Alex Yellowlees from The Priory, offer explanations about what affects confidence and practical advice to build confidence to become a happy, well-rounded individual. Whether you are leading a high powered corporate lifestyle, at home raising a family, studying at university or unemployed Are You Good Enough? will help to create confidence and boost it so that you reach your goals, banish low self- esteem and eliminate self-doubt, explained in terms that all can understand. Imagine being able to replace negatives with positives, having clarity and being able to pay and accept compliments with sincerity. Think about how good it would be to be direct with your manager about being overworked on your project and not being able to make a deadline without feeling anxiety and stress. Gain knowledge in pruning friendships from unhealthy “all take” and “no give “ to healthy balanced friendships. Learn how to boost your own confidence and pass your awareness of self-esteem onto your children, encouraging them to thrive and be confident adults. It is not possible to alter the past and your own set of circumstances that had detrimental consequences on your mindset but it is within your grasp to learn how to change your attitude and outlook to become that contented, confident person you would like to be. Let Are You Good Enough? based on real life experiences, triumphs and tragedies and solutions to deep-seated problems, show you how.

Give your kids their greatest chance at success Who Do You Think You Are? helps parents, school counselors, and administrators get teens thinking about—and interested in—their future careers. Success in college and beyond relies on thorough prior preparation; by identifying interests and passions early on, young people are better able to plan for the career they want by mapping out the academic path to support it. This book shows you how to guide teens along on this journey, and how to stick with them until they reach the goals they've set. From helping them discover just what it is they're interested in, to finding the institution that will help them flourish and setting out a clear «plan of attack,» this book provides invaluable insight from an expert in student success. No one expects every student to have a definitive life plan by high school graduation, but having some idea of direction is critical. Nearly 3.3 million students will graduate high school this year, and most will head straight to college—but just 20 percent of those who pursue an associate’s degree complete within four years, and only 60 percent of those who pursue a bachelor's degree complete within six years. Even those who earn a degree may struggle to move from school to work. Those who do succeed have done so because they've planned their work and worked their plans. This book shows you how to help your child to be one of the success stories. Map out an academic plan to support each kid’s field of interest Identify the best-fit institution to get them where they want to be Balance support and independence throughout your teen’s journey Help your child be prepared for college so they can succeed far beyond Adults know that success in life comes from plenty of hard work and thorough preparation—but for kids in middle and high school, that lesson is just now beginning to hit home. Who Do You Think You Are? helps you guide them through the transition successfully, so they can come out the other side exactly where they want to be.

Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author combines lessons both from history and modern organisational practice with practical and often surprising advice to help us build cultures that can weather both good and bad times.The times and circumstances in which people were raised often shape them – yet a few leaders have managed to shape their times. In this follow-up to the bestselling business classic The Hard Thing About Hard Things, Ben Horowitz turns his attention to a question crucial to every organisation: How do you create and sustain the culture you want? This book is a journey through cultures ancient to modern, spotlighting models of leadership and culture-building from the samurai to prison gangs. Along the way, it answers fundamental questions: Who are we? How do people talk about us when we’re not around? How do we treat our customers? Can we be trusted? Because who you are is not the values you list on the wall. It’s not what you say in a company-wide meeting. It’s not your marketing campaign. It’s not even what you believe. Who you are is what you do. This book will help you do the things needed to become the kind of leader you want to be – and others want to follow.

Proven techniques for leading-instead of following-fast-changing markets Investors, no matter what strategy they are using, can be placed into two categories. Single-minded, inflexible hedgehogs lock into one strategy and stick with it through thick and thin. Dynamic, adaptable foxes, on the other hand, are alert for changes, learn from experience, embrace new ideas, and make the most of new trends and technologies. The key lies in being flexible and realizing that markets are dynamic. Invest Like a Fox . . . Not Like a Hedgehog shows investors how being a hedgehog can reduce returns while increasing the risk of a portfolio, and how acquiring the cunning and adaptability of the fox will improve returns while reducing risk. It reveals the shortcomings of popular but hedgehog-like investment strategies and shows how a fox-like investor adjusts to new market realities. Readers learn how to use the renowned Bayesian Theory of Probability and other guideposts from outside the world of finance to adjust their strategies and react to new information.

Discover how to change the lives of the people around you In You Can Change Other People , the world’s #1 executive coach, Peter Bregman, and Howie Jacobson, Ph.D., share the Four Steps to help the people around you make positive change – even if they’ve been stuck for years. The authors rely on over 50 years of collective professional experience to show you exactly what to say to influence those around you for the better. Changing the way you talk will stop you from being perceived as a critic, and turn you into a welcomed and effective ally. You’ll learn how to: Disarm their defensiveness and increase their confidence to act Turn people’s biggest problems into even bigger opportunities Ensure accountability and follow through without making them dependent on you No one wants to be changed; but change and personal growth are critical to success, and more importantly, to a fulfilled life. You Can Change Other People is a must-read for those who want to improve their impact with co-workers, family members, and everyone in between.

A haunting collection of short fiction from the bestselling author of The Pallbearers Club, A Head Full of Ghosts, and The Cabin at the End of the World.Paul Tremblay has won widespread acclaim for illuminating the dark horrors of the mind in novels and stories that push the boundaries of storytelling itself. The fifteen pieces in this brilliant collection, The Beast You Are, are all monsters of a kind, ready to loudly (and lovingly) smash through your head and into your heart.In “The Dead Thing,” a middle-schooler struggles to deal with the aftermath of her parents’ substance addictions and split. One day, her little brother claims he found a shoebox with “the dead thing” inside. He won’t show it to her and he won’t let the box out of his sight. In “The Last Conversation,” a person wakes in a sterile, white room and begins to receive instructions via intercom from a woman named Anne. When they are finally allowed to leave the room to complete a task, what they find is as shocking as it is heartbreaking.The title novella, “The Beast You Are,” is a mini epic in which the destinies and secrets of a village, a dog, and a cat are intertwined with a giant monster that returns to wreak havoc every thirty years.A masterpiece of literary horror and psychological suspense, The Beast You Are is a fearlessly imagined collection from one of the most electrifying and innovative writers working today.

A haunting collection of short fiction from the bestselling author of The Pallbearers Club, A Head Full of Ghosts, and The Cabin at the End of the World. Paul Tremblay has won widespread acclaim for illuminating the dark horrors of the mind in novels and stories that push the boundaries of storytelling itself. The fifteen pieces in this brilliant collection, The Beast You Are, are all monsters of a kind, ready to loudly (and lovingly) smash through your head and into your heart. In “The Dead Thing,” a middle-schooler struggles to deal with the aftermath of her parents’ substance addictions and split. One day, her little brother claims he found a shoebox with “the dead thing” inside. He won’t show it to her and he won’t let the box out of his sight. In “The Last Conversation,” a person wakes in a sterile, white room and begins to receive instructions via intercom from a woman named Anne. When they are finally allowed to leave the room to complete a task, what they find is as shocking as it is heartbreaking. The title novella, “The Beast You Are,” is a mini epic in which the destinies and secrets of a village, a dog, and a cat are intertwined with a giant monster that returns to wreak havoc every thirty years. A masterpiece of literary horror and psychological suspense, The Beast You Are is a fearlessly imagined collection from one of the most electrifying and innovative writers working today.