How to Create an Idea If You Are Not Ogilvy

Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author combines lessons both from history and modern organisational practice with practical and often surprising advice to help us build cultures that can weather both good and bad times. The times and circumstances in which people were raised often shape them – yet a few leaders have managed to shape their times. In this follow-up to the bestselling business classic The Hard Thing About Hard Things, Ben Horowitz turns his attention to a question crucial to every organisation: How do you create and sustain the culture you want? This book is a journey through cultures ancient to modern, spotlighting models of leadership and culture-building from the samurai to prison gangs. Along the way, it answers fundamental questions: Who are we? How do people talk about us when we’re not around? How do we treat our customers? Can we be trusted? Because who you are is not the values you list on the wall. It’s not what you say in a company-wide meeting. It’s not your marketing campaign. It’s not even what you believe. Who you are is what you do. This book will help you do the things needed to become the kind of leader you want to be – and others want to follow.

From Greer Hendricks and Sarah Pekkanen, the authors of the top ten bestseller The Wife Between Us and An Anonymous Girl, comes You Are Not Alone - a gripping novel about a group of women who appear to have the perfect lives, but all is not what it seems . . . You probably know someone like Shay Miller. She wants to find love, but it eludes her. She wants to be fulfilled, but her job is a dead end. She wants to belong, but her life is becoming increasingly isolated. You probably don't know anyone like the Moore sisters. They have an unbreakable circle of friends. They live a life of glamour and perfection. They always get what they desire. Shay thinks she wants their life. But what they really want is hers.

From Greer Hendricks and Sarah Pekkanen, the authors of the top ten bestseller The Wife Between Us and An Anonymous Girl, comes You Are Not Alone - a gripping novel about a group of women who appear to have the perfect lives, but all is not what it seems . . . You probably know someone like Shay Miller. She wants to find love, but it eludes her. She wants to be fulfilled, but her job is a dead end. She wants to belong, but her life is becoming increasingly isolated. You probably don't know anyone like the Moore sisters. They have an unbreakable circle of friends. They live a life of glamour and perfection. They always get what they desire. Shay thinks she wants their life. But what they really want is hers.

Die meisten aller frühzeitigen Todesfälle lassen sich verhindern – und zwar, so überraschend es klingen mag, durch einfache Änderungen der eigenen Lebens- und Ernährungsweise. Dr. Michael Greger, international renommierter Arzt, Ernährungswissenschaftler und Gründer des Online-Informationsportals Nutritionfacts.org, lüftet in seinem weltweit außergewöhnlich erfolgreichen Beststeller das am besten gehütete Geheimnis der Medizin: Wenn die Grundbedingungen stimmen, kann sich der menschliche Körper selbst heilen. In How Not To Die analysiert Greger die häufigsten 15 Todesursachen der westlichen Welt, zu denen z. B. Herzerkrankungen, Krebs, Diabetes, Bluthochdruck und Parkinson zählen, und erläutert auf Basis der neuesten wissenschaftlichen Forschungsergebnisse, wie diese verhindert, in ihrer Entstehung aufgehalten oder sogar rückgängig gemacht werden können. Darüber hinaus erklärt er auf verständliche und enorm fesselnde, aber stets wissenschaftlich fundierte Weise, welche Lebensmittel besonders wertvoll und gesund für die verschiedenen Organe und Funktionen des menschlichen Körpers sind, und wie diese am besten kombiniert und verzehrt werden können. Sein „Tägliches Dutzend“ fasst in einer so übersichtlichen wie praktischen Checkliste alle die Lebensmittel zusammen, die eine optimale Gesundheit unterstützen. Dieses Buch ist ein Muss für alle, die ihre gesundheitliche Zukunft selbstbestimmt und gut informiert in die eigenen Hände nehmen möchten. „Mit Abstand das beste Buch, dass ich je über Ernährung und Diäten gelesen habe.“ Dan Buettner, Bestseller-Autor der „The Blue Zones“

The ultimate guide to launching and growing an online business You’ve got a crazy idea, a hobby, a business or special expertise. You want to take it online, and you want to it be a money-making success. But what do you do next? Using a simple 5-step approach, best-selling author and digital marketing specialist Bernadette Schwerdt uncovers the inside tips and tricks that Australia’s most successful online entrepreneurs use to build their multi-million dollar businesses. For those just starting out, this book will help you identify the best business idea to pursue, guide you on how to set it up and give you the strategies to grow it quickly using low-cost tools. For those with existing businesses, you’ll learn how to maximise your online impact and access the little-known but powerful tools and technologies the top disruptors use to create a global presence. Featuring dozens of case studies of how Australia’s most successful disruptors have done it, Bernadette reveals the underlying patterns common to all successful online businesses – what they did right, what they did wrong, what they would do differently and the short cuts to building an online business that only the successful know. You’ll learn how to: Develop the entrepreneurial mindset needed to turn your passion, hobby or expertise into an online business Access free tools and technologies to help you build and test your online idea (before launching) to ensure a viable market exists Create a minimum viable product (MVP) that attracts attention and generates instant income Source web developers, designers and other important suppliers for a fraction of the usual cost Write, pitch, persuade and present like a professional to attract investors, customers and high-quality strategic partners Understand the basics of the Internet of Things, virtual reality, augmented reality and artificial intelligence and use these technologies to help your business create a point of difference Work from home and set up your online business in just a few hours a week Whether you are starting an online business or building on an existing one, How to Build an Online Business is your complete, how-to guide for making it a success.

The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. But just because they don't have the advertising budgets or purchasing power of their bigger counterparts doesn't mean they can't play ball. For sales organizations, service matters much more than size. If your sales business is competing with much bigger fish, the odds are stacked against you. Pressured and powerless, frustrated and overwhelmed, you might be tempted to give up. But smaller businesses often find advantages over their bigger competitors. • Includes proven tactics to help small businesses tackle bigger competitors • Author William T. Brooks is also the author of The New Science of Selling and Persuasion and How to Sell at Higher Margins Than Your Competitors • Shows you how to steal market share from bigger vendors with bigger resources Just because your business can't flood the market with salespeople or contend on economy of scale and purchasing power, that doesn't mean you can't compete. The secret is Playing Bigger Than You Are.

‘Pleasure should be the basis of all our decisions’: so said the Epicureans. But there’s more to this school of thought than fine wine, rich food and great sex aplenty.Epicureanism is often misguidedly equated with hedonism. But this rational and humane philosophy offers and advocates so much more than opulent self-indulgence. Instead, this school of thought encourages a life free from anxiety, stresses the importance of friendship, and champions knowledge as one of the greatest pleasures. Join Professor Catherine Wilson on a journey to the heart of Epicurean sentiment and discover a framework through which we can lead richer, more fulfilling lives.Grappling with some of life’s biggest questions along the way, Catherine reveals the Epicurean approach to life’s fundamental questions: What is the purpose of morality? How best to tackle love and relationships? What is the meaning of life? How should you cope with death? All within the aim of thoughtfully pursuing long-term pleasure in its various forms, Epicureanism reveals a more immediate and practical answer these seemly intangible dilemmas.Drawing on a wellspring of ancient philosophy, harnessed and repurposed for a contemporary audience, How to be an Epicurean offers a timely guide for modern living that advocates the importance of maintaining friendships; the benefits of working alone; creating time for personal reflection and growth; and many more things besides.

Proven pathways for taking ideas to implementation We all have ideas—things we want to do or create—but only some of us will do what it takes to see those ideas come to pass. In Good Idea. Now What? readers will discover some of the essential values and principles that guide successful idea-makers, including the leveraging of mixed environments for creativity, working through resistance and setbacks, developing a practical plan for implementation that works, navigating collaborative opportunities, and communicating your idea to make it truly remarkable. Whether you're just a creative type, or the leader of an organization, you must figure out a creative process and develop an infrastructure for implementing your ideas. Good Idea. Now What? offers systematic advice for moving your ideas to execution. It will show you: The fundamental elements of a good idea Tangible pathways to follow after initial inspiration The importance of branding and its impact on ideas Practical advice for developing a loyal tribe of supporters who will take your idea to a whole new level It's not enough to be inspired. Learn how to follow through on your ideas and discover how great an impact you can have!

"A beacon of hope for women and men who fear that they will pass the abuse they have suffered on to their children, partners, or employees. Humane and compassionate but also clear and down to earth, this is a wonderful contribution to the literature on healing." –Lundy Bancroft, author of When Dad Hurts Mom and Why Does He Do That? «In this remarkably powerful, wise, and compassionate book, Beverly Engel leads readers step by step through a program that will help survivors of emotional, physical, or sexual abuse in childhood to heal from their wounds so they don't need to re-enact their abusive pasts. She offers expert advice and strategies to help parents and would-be parents avoid doing to their children what was done to them and helps both abusers and victims in emotionally and physically abusive relationships make vitally important changes in their relationships.» –Susan Forward, Ph.D., author of Toxic Parents and Emotional Blackmail If you were emotionally, physically, or sexually abused as a child or adolescent, or if you experienced neglect or abandonment, it isn't a question of whether you will continue the cycle of abuse but rather a question of how–whether you will become an abuser or continue to be a victim. In this breakthrough book, Beverly Engel, a leading expert on emotional and sexual abuse, explains how to stop the cycle of abuse once and for all. Her step-by-step program provides the necessary skills for gaining control over emotions, changing negative attitudes, learning healthy ways of communicating, healing the damage from prior abuse, and seeking out support. Throughout, Engel shares many dramatic personal stories including her own experiences with abusive behavior. Breaking the Cycle of Abuse gives you the power to shatter abusive patterns for good and offers a legacy of hope and healing for you and your family.

The real story of what it takes to risk it all and go for broke. Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea, and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three thirty-something friends looking to break free from corporate doldrums, Zendesk Inc. is now one of the hottest enterprise software companies, still rapidly growing with customers in 150 countries. But its success was anything but predestined. With revealing stories both funny and frank, Mikkel shares how he and his friends bravely left secure jobs to start something on their own, how he almost went broke several times, how they picked up themselves and their families to travel across the world to California and the unknown, and how the three friends were miraculously still together for Zendesk's IPO and (still growing) success. Much like Zendesk's mission itself—to remove friction, barriers, and mystery in order to make customer service easier and more approachable—Startupland removes some of the myths about startups and startup founders. Mikkel's advice, hard-won through experience, often bucks conventional wisdom and entrepreneurial tropes. He shares why failure (whether fast or slow) is awful, why a seemingly boring product or idea can be the most exciting, why giving back to the community is as important as the bottom line. From how to hire right (look for people who are not offended by swearing) to which personas generate the highest response rates, Mikkel answers the most pressing questions from the perspective of someone still in the trenches and willing to share the hard truth, warts and all. While there are books by consultants who tell you how to build businesses, or by entrepreneurs now running billion-dollar businesses, there are few books from people still in the trenches who acutely remember the difficult daily decisions, the thrill (and fears) of the early days, the problems that scale with growing a business, and the reason why they all went on the adventure in the first place. Startupland is indispensable reading for all entrepreneurs who want to make their ideas the next big thing. The book will inspire and empower you to follow your own dream and create your own story.