Innovative Minds

Авторы предлагают понятный алгоритм сложной коммуникации, который станет вашей волшебной палочкой в разговорах о важных вещах, в переговорах и управленческих взаимодействиях.

Stopping Losses from Accidental and Malicious Actions Around the world, users cost organizations billions of dollars due to simple errors and malicious actions. They believe that there is some deficiency in the users. In response, organizations believe that they have to improve their awareness efforts and making more secure users. This is like saying that coalmines should get healthier canaries. The reality is that it takes a multilayered approach that acknowledges that users will inevitably make mistakes or have malicious intent, and the failure is in not planning for that. It takes a holistic approach to assessing risk combined with technical defenses and countermeasures layered with a security culture and continuous improvement. Only with this kind of defense in depth can organizations hope to prevent the worst of the cybersecurity breaches and other user-initiated losses. Using lessons from tested and proven disciplines like military kill-chain analysis, counterterrorism analysis, industrial safety programs, and more, Ira Winkler and Dr. Tracy Celaya's  You CAN Stop Stupid provides a methodology to analyze potential losses and determine appropriate countermeasures to implement.  Minimize business losses associated with user failings Proactively plan to prevent and mitigate data breaches Optimize your security spending Cost justify your security and loss reduction efforts Improve your organization’s culture Business technology and security professionals will benefit from the information provided by these two well-known and influential cybersecurity speakers and experts.

Theorizing gender is more urgent and highly political than ever before. These are times, in many countries, of increased visibility of women in public life and high-profile campaigns against sexual violence and harassment. Challenges to fixed, traditional gender norms have paved the way for the recognition of gay marriage and gender recognition acts allowing people to change the gender assigned to them at birth. Yet these are also times of religious and political backlash by the alt right, the demonization of the very term ‘gender’ and a renewed embrace of the ‘naturalness’ of gendered difference as ordained by God or Science. 
 
A follow-up to the authors’ 2002 text, Theorizing Gender, this timely and necessary intervention revisits gender theory for contemporary times. Refusing a singular ‘truth about gender’, the authors explore the multiple strands which go into making our gendered identities, in the context of materialist and intersectional perspectives interwoven with phenomenological and performative ones. The resulting critical overview will be a welcome and invaluable guide for students and scholars of gender across the social sciences and humanities.

A comprehensive book of “need-to-know” insights for busy leaders Being a great leader means getting the fundamentals right. It also means consistently doing the “little things” that make a positive difference in the lives of employees, customers, and other stakeholders. The Busy Leader’s Handbook: How to Lead People and Places That Thrive is a practical, easy-to-use book filled with gentle reminders of what we should be doing every day—especially when work is at its most intense. The Handbook is packed with proven best practices, tools, tips, and tactics for engaging employees, revitalizing cultures, delighting customers, and building high-performance companies. Short, succinct, and accessible, each chapter is “stand-alone,” offering helpful advice for meeting common business challenges. Plus, the strategies, approaches, and tactics are designed to be put into action immediately. Best-selling author, businessman, visionary, and entrepreneur Quint Studer draws on his 30-plus years of experience in helping organizations of all sizes and leaders at every level reach peak performance. Comprehensive in scope, his book overflows with insights and practical advice to help you make smart leadership decisions. For example:  Why putting the right foundational structures in place early on creates clarity and heads off problems that cause businesses to struggle and fail The importance of followership: why being a good leader requires that you first be a good follower Why we tend to run from self-disruption and a sense of being unsettled (and how to learn to embrace them instead) Why leaders should seek consent, not consensus How to engage employees and create a positive workplace culture How to help employees find meaning and purpose in their work How to conduct difficult conversations and resolve conflicts—and why having these skills (or not) can make or break you as a leader Advice for attracting and hiring the best talent, retaining them over time, and dealing with the low performers who drive them away Why mentoring is so powerful and how to encourage it inside your company Tips and tactics for seeing the world through your customer’s eyes How to reduce customer anxiety (and encourage them to buy) with the right words at the right times for the right reasons The Busy Leader’s Handbook functions as a desk reference and pocket guide for anyone in a leadership position. It’s also a great training tool for onboarding new leaders. Whether you work for a start-up, a small or mid-size business, or a large corporation, this book will change how you think, inspire you to do your job better—and help your organization thrive.