Brand by Hand: Blisters, Calluses, and Clients: A Life in Design

Written with great clarity and intelligence, this book will be of benefit to all mental health practitioners, students of psychology, and those seeking a better understanding of their own process of psychological and spiritual transformation. —Tara Brach, PhD, Author of Radical Acceptance and True Refuge «In this wonderful book, Rick Johnson weaves together different theoretical perspectives in a way that welcomes religion, spirituality, and nature into the counseling and psychotherapy process. It's a delight to read Dr. Johnson's approach—an approach that teaches therapists how to empathically explore spirituality as an important dimension of human existence.» —John Sommers-Flanagan, PhD, coauthor of Counseling and Psychotherapy Theories in Context and Practice and Clinical Interviewing «Rick Johnson's book Spirituality in Counseling and Psychotherapy is a rich introduction to the varied forms in which spiritual suffering enters the consulting room, the range of theories which address or fail to address this need, and specific attitudes and practices through which therapists can provide a non-doctrinal but open encounter with the spiritual needs of their clients.» —James Hollis, PhD, Jungian analyst, and author of fourteen books, among them What Matters Most: Living a More Considered Life A practical integration of psychology and spirituality that builds upon existing psychological theories While many clients want spiritual and philosophical issues to be addressed in therapy, many mental health professionals report that they feel ill-equipped to meet clients' needs in this area. Providing a model that is approachable from a variety of theoretical orientations, Spirituality in Counseling and Psychotherapy supports therapists in becoming open to the unique ways that clients define, experience, and access life-affirming, spiritual beliefs and practices. Drawing on the author's research into spiritual issues as well as predictors of clients' psychological health, this reflective book presents an integrative approach to discussing the topic of spirituality. An essential resource for mental health professionals of all spiritual and religious persuasions, Spirituality in Counseling and Psychotherapy discusses: Client-defined spirituality Integrating spirituality with psychological theories Why clients become spiritually lost Practical steps for spiritual health and abundance in therapy Helping clients reclaim their real self How spiritually oriented therapy helps Guidance for therapists in differentiating their spirituality from their clients' to foster a more successful therapeutic relationship Filled with numerous cases and stories illustrating how spirituality can be a natural and beneficial part of the therapeutic process, Spirituality in Counseling and Psychotherapy enables mental health professionals to nonjudgmentally invite a collaborative exploration of the role of spirituality in their clients' lives.

The witty, incisive and frank memoirs from the legend of Newsnight and long-standing quiz master of University Challenge. Filled with views, opinions and stories from 4 decades in front of the camera.Jeremy Paxman is Britain’s bravest, most incisive political interviewer. The no-nonsense star of BBC Newsnight, Paxman is a supreme inquisitor, a master at skewering mammoth egos with his relentless grilling. Few figures in public life have escaped. From John Major to Theresa May, from Tony Blair to Ed Miliband, Paxman had them quaking in their boots.His working life has been defined by questions. ‘Why is this lying bastard lying to me?’ was at the front of his mind as he conducted every interview. But it wasn’t just politicians. Paxman’s interviews with Dizzee Rascal, David Bowie, Russell Brand, Vivienne Westwood are legendary. He discussed belief with religious leaders and philosophers, economics with CEOs and bankers, books with writers and art and theatre with artists. After 22 years on University Challenge, Paxman is also the longest-serving active quizmaster on British television.Now, in these long-awaited memoirs, he spills the beans behind four decades in front of the camera. He offers reflections and stories from a career that has taken him as a reporter to many of the world’s war zones and trouble spots – Central America, Beirut, Belfast, to the studios of Tonight, Panorama, Breakfast Time, the Six O’clock News. Filled with candid stories about the great, the good and the rotters that have crossed his path, his memoirs are as magnetic to read as Paxman is to watch.Candid, uncompromising, compassionate, reflective and astute, he writes of the principles that have governed his professional life, the inner workings of the BBC, the role of journalists in political debate, the scandals and rows he’s been part of, the books he has written and the series he has made. In a book that tells some terrific stories and laughs at much of the silliness in the world, A Life in Questions charts the life of the greatest political interviewer of our time.

Begin your graphic design career now, with the guidance of industry experts Becoming a Graphic and Digital Designer is a single source guide to the myriad of options available to those pursuing a graphic design career. With an emphasis on portfolio requirements and job opportunities, this guide helps both students and individuals interested in entering the design field prepare for successful careers. Coverage includes design inspiration, design genres, and design education, with discussion of the specific career options available in print, interactive, and motion design. Interviews with leading designers like Michael Bierut, Stefan Sagmeister, and Mirko Ilic give readers an insider's perspective on career trajectory and a glimpse into everyday operations and inspirations at a variety of companies and firms. Design has become a multi-platform activity that involves aesthetic, creative, and technical expertise. Becoming a Graphic and Digital Designer shows readers that the field once known as «graphic design» is now richer and more inviting than ever before. Learn how to think like a designer and approach projects systematically Discover the varied career options available within graphic design Gain insight from some of the leading designers in their fields Compile a portfolio optimized to your speciality of choice Graphic designers' work appears in magazines, advertisements, video games, movies, exhibits, computer programs, packaging, corporate materials, and more. Aspiring designers are sure to find their place in the industry, regardless of specific interests. Becoming a Graphic and Digital Designer provides a roadmap and compass for the journey, which begins today.

Learn about the luxury brand industry from the inside out with this masterful and insightful resource The newly revised Fourth Edition of Luxury Brand Management in Digital and Sustainable Times delivers a timely re-examination of what constitutes the contemporary luxury brand landscape and the current trends that shape the sector. Distinguished experts and authors Michel Chevalier and Gerald Mazzalovo provide readers with a comprehensive treatment of the macro- and micro-economic aspects of management, communication, distribution, logistics, and creation in the luxury industry. Readers will learn about the growing importance of authenticity and sustainability in the management of fashion, perfume, cosmetics, spirits, hotels and hospitality, jewelry, and other luxury brands, as well as the strategic issues facing the companies featured in the book. The new edition offers: A new chapter on the “Luxury of Tomorrow,” with a particular focus on authenticity and durable development A completely revised chapter on “Communication in Digital Times,” which takes into account the digital dimension of brand identity and its implications on customer engagement activities and where the concept of Customer Journey is introduced as a key marketing tool A rewritten chapter on “Luxury Clients” that considers the geographical changes in luxury consumption Considerations on the emerging notion of “New Luxury” Major updates to the data and industry figures contained within the book and a new section dedicated to the hospitality industry New semiotic analytical tools developed from the authors’ contemporary brand management experiences Perfect for MA and MBA students, Luxury Brand Management also belongs on the bookshelves of marketing, branding, and advertising professionals who hope to increase their understanding of the major trends and drivers of success in this sector.

In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King’s most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today’s more complex media environment. The book will serve as a valuable reference book for today’s practitioners, as well as a unique source of sophisticated, contemporary thinking.

A timely guide for financial professionals looking to tap into the lucrative world of the ultra-affluent The ultra affluent–defined here as those having $50 million or more in liquid assets–are an elite class who expect their financial advisors to not only preserve and grow their assets, but also help them with «soft» issues such as philanthropy and family governance. One of the biggest factors to success in this field is the relationship between the client and the advisor. In Advising Ultra-Affluent Clients and Family Offices, author and practicing investment consultant Michael Pompian provides a practical introduction to who the ultra-affluent actually are and reveals what it takes to build and maintain a solid relationship with them. Filled with in-depth insights and expert advice, this unique resource offers valuable information on issues that every advisor to the ultra-affluent must be familiar with.

Protect your clients – and yourself – from all kinds of financial chicanery and stupidity with this vital new book It doesn't matter if a financial error was made because of malice or ignorance – the end result is that you lose money. Luckily, you don't have to sit idly and take it. If you have Protecting Clients from Fraud, Incompetence and Scams, you can identify and avoid the dysfunctional sectors of the financial industry, steer clear of the fallout from the Madoff Era, and guide your clients to real, healthy, sustainable returns. This powerful book Pinpoints dysfunctional sectors within the financial industry and offers advice against frauds and scammers Shows how a team approach to asset management can ward off financial predators Offers practical strategies and tools to combat client risk for Risk and Asset Management Offering insightful information to protect your clients from all sorts of frauds and incompetence, this essential guide equips you with tips and techniques to spot the red flags of fraud and prevent it before it starts.

How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence–drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world–that business is riding on yet another bubble that is ready to burst–a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong–these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands. Using a five-stage model, The Brand Bubble reveals how today's successful brands–and tomorrow's–have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful «energized differentiation.» Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.

This construction client's manual is written in the form of a list of activities. It supports owners in the role of client by helping them make choices during the project development process. This increases control over cost, quality and duration at each stage. Activities within each main stage of the project development (preparation stage; procurement; design; preparation for construction; construction itself; handover; implementation) are divided into phases, each requiring separate decision-making. The phase begins with a list of direct previous decisions and continues with a list of executors, the goal of the present phase and a list of activities to be performed. And each phase ends with a list of expected results and a list of activities that these results release for action in the next phase. The sequence of these seven stages can be altered to help building owners manage risk by choosing and combining the timing of these stages. The tasks involved in project preparation, described in the first chapter are for example, often left by the owner for the designers to solve – or sometimes even the contractors. The decisions relating to the choice of procurement schemes, described in the second chapter, can be made either at the preparation stage of project development, as part of the prioritisation of aims, or at the time of choosing the designer, or at the stage of choosing construction contractors. Manual of Construction Project Management – for owners & clients is for prospective owners who either operate as clients themselves, or who use the services of professional construction management companies. The aim is to help both owners and their construction partners understand what to expect from each other. The manual describes activities at the level of detail required to choose the management task or method to make the decision. It is not bound to regulations of any specific country and a detailed glossary makes it an indispensable worldwide reference.

This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 «workouts» that will help marketers raise their own game in key areas such as: insight, portfolio strategy, positioning and innovation. The tools and techniques in the book have been road-tested on over 100 brandgym projects out of the last 8 years, making this book extremely practical. Based on the inside stories of brand leaders who have achieved success: Tesco, T-Mobile, Unilever and Proctor and Gamble. These companies share their tips, tricks and warn of the traps to avoid. 50% of the content is new or updated with the latest thinking on «recession proof branding», how to win when times are tough, communication briefing, growing the core business and new research with marketing directors on the key success factors of brand leaders. The authors are most influential, appearing in The Guardian, Marketing, Brand Strategy, Market Leader and The Marketer. The CIM have called David Taylor one of the «World's 50 most important marketing thinkers».