Built-In Social. Essential Social Marketing Practices for Every Small Business

If you want to be a leader, it needs to come from the heart   At a moment when many of us have lost confidence in brands, companies, influencers and leaders, it’s time to ask why—as well as what sort of leaders we should aspire to be ourselves to bring that confidence back. Step forward Sam Cawthorn, an influencer at the top of his game and the founder of Speakers Institute, an international organisation that helps leaders and influencers create powerful, trusted and distinctive voices. Sam knows exactly what it took him to get where he is today, and the secret sauce wasn’t flashy charisma, expensive clothes, and a perfect smile. As he argues in  People Follow People , what really wins respect—and can tie hearts and minds to you for a lifetime—comes from inside: our values, character, loyalty, and integrity.  These days, no one is that impressed by how many “likes” or followers someone has. Instead they want to know what leaders find truly meaningful—and whether they can be trusted to stand by it. Chapter-by-chapter, Sam shows current and aspiring leaders how to respond to this priority shift: why it’s so crucial to build trust, why you need a vision before you can create your business plan; why significance is often longer-lasting than success, and much more. With practical examples and insight—such as overcoming the daily pain from his own disability—he demonstrates that where you need to start is with yourself: if you’re not working hard on you and understanding what you value deep down, you’ll never win the loyalty and respect it takes to have others follow your path.  Win the hearts and minds of consumers, clients and employees Become a trusted influencer who people relate to and truly respect Implement your clarified values and mission with significance, integrity, and success Reexamine your own values and priorities in order to become a leader with longevity This inspirational book is invaluable for leaders at any level, and for anyone who wants to win the respect and attention of our colleagues and customers—and to lead more meaningful lives ourselves in the process.

The brand new book from the international bestselling self-help author Robert Kelsey's internationally bestselling self-help books have helped tens of thousands of people overcome fear of failure and under confidence. Now Robert is back and is here to debunk the ever pervasive myths around the trail-blazing rebel outsider.... Our culture celebrates outsiders while – in reality – slamming the door in their face. The modern world craves innovation while alienating original thinkers. It encourages creativity while shutting-out all but a privileged few from individualistic expression. What a waste! Yet achieving great things as a genuine outsider is possible. Outsiders can find their own way – succeeding without compromising their individuality. They just need to forge an edge. The Outside Edge is all about learning to harness the unique vantage point you possess in order to give yourself the edge required to succeed. It will show you when to embrace your outsider status and go against convention, and when to play the game, do as the insiders do and make sure you can get progress. Think of The Outside Edge as a manual for positively directing your insecurity, awkwardness and role-confusion – towards a meaningful future, shaped and pursued on your own terms. By getting The Outside Edge you can: Identity and understand the causes of feeling like an «outsider» Accept yourself while focusing on «finding meaning» for your life Motivate yourself using strong goals, often harnessing creativity Acquire the skills needed to succeed on your own terms Avoid pitfalls such as poor judgement, negativity and extremism.

At last, a book about business that you'll actually want to read. Ever wondered how easy it is to fiddle your expenses, why you feel curiously ill at ease without your BlackBerry, or what the Japanese word 'Karoshi' means? Now you can find out. Forget endlessly surfing the web or wading through magazines. A few minutes with this book will save you an entire lunchtime looking for the answers to life's curious work-related conundrums. Where Do all The Paperclips Go? answers that and 127 other all-important questions. It has no graphs, matrices, formulas, dashboards or very long words to confuse you. Just instantly readable, memorable insights that will keep you coming back for more. And if you're too busy even to open the book, you'll be happy to learn that 'Karoshi' means 'death by overworking'.

This book was designed not only for owners and managers of middle market businesses but as a training text for middle market M&A investment bankers and consultants. It discusses the art and science of middle market M&A as well the all-important psychology and behind-the-scenes negotiations pursued with a particular emphasis on obtaining the absolute highest value when selling a business. Subjects addressed include valuation, taxation, negotiations, M&A conventions, among many others from the buy-side and sell-side perspectives. Subtitled “Tales of A Deal Junkie,” this serious but occasionally irreverent book tells it like it is, including anecdotes to provide a “feel” for what really goes on in middle market transactions. The author, a former practicing CPA and a business valuation expert, is a veteran M&A investment banker with years of real life experience. He also is a widely-acclaimed instructor in the M&A field and a nationally-respected practitioner who has trained thousands of investment bankers. No comparable book on the market today provides this degree of comprehensive and invaluable insight.

The path to business success is an open road and you'd better be ready for anything! What do businesspeople and entrepreneurs have in common with bikers? More than you'd suspect. The freedom of hitting the open road is a concrete extension of the need for freedom that encourages entrepreneurs to start businesses. The desire to succeed in business by doing it your own way is no different than the desire to hit the road and plot your own course on two wheels. The Biker's Guide to Business explores these parallels and offers hard-won business wisdom specially suited for Business Bikers who do it their way-whether out on the highways or in the corporate boardroom. Introduces DeVille's Navigation Process that helps you develop your own action plan for achieving your own unique vision of success Shows you how to tailor a road map to guide your personal journey from where you are now to where you want to be tomorrow Uses biker terminology, analogies, and parallels to communicate real business wisdom Though written to appeal to bikers, the book is a handy business guide for anyone willing to take the ride Whether or not you're a biker, the passion to ride is the same passion that pushes people to succeed professionally by taking their own path. Hop on, rev up, and succeed.