Common Errors in Statistics (and How to Avoid Them)

Praise for the Second Edition «All statistics students and teachers will find in this book a friendly and intelligentguide to . . . applied statistics in practice.» —Journal of Applied Statistics «. . . a very engaging and valuable book for all who use statistics in any setting.» —CHOICE «. . . a concise guide to the basics of statistics, replete with examples . . . a valuablereference for more advanced statisticians as well.» —MAA Reviews Now in its Third Edition, the highly readable Common Errors in Statistics (and How to Avoid Them) continues to serve as a thorough and straightforward discussion of basic statistical methods, presentations, approaches, and modeling techniques. Further enriched with new examples and counterexamples from the latest research as well as added coverage of relevant topics, this new edition of the benchmark book addresses popular mistakes often made in data collection and provides an indispensable guide to accurate statistical analysis and reporting. The authors' emphasis on careful practice, combined with a focus on the development of solutions, reveals the true value of statistics when applied correctly in any area of research. The Third Edition has been considerably expanded and revised to include: A new chapter on data quality assessment A new chapter on correlated data An expanded chapter on data analysis covering categorical and ordinal data, continuous measurements, and time-to-event data, including sections on factorial and crossover designs Revamped exercises with a stronger emphasis on solutions An extended chapter on report preparation New sections on factor analysis as well as Poisson and negative binomial regression Providing valuable, up-to-date information in the same user-friendly format as its predecessor, Common Errors in Statistics (and How to Avoid Them), Third Edition is an excellent book for students and professionals in industry, government, medicine, and the social sciences.

Praise for the First Edition of Common Errors in Statistics " . . . let me recommend Common Errors to all those who interact with statistics, whatever their level of statistical understanding . . . " –Stats 40 « . . . written . . . for the people who define good practice rather than seek to emulate it.» –Journal of Biopharmaceutical Statistics « . . . highly informative, enjoyable to read, and of potential use to a broad audience. It is a book that should be on the reference shelf of many statisticians and researchers.» –The American Statistician « . . . I found this book the most easily readable statistics book ever. The credit for this certainly goes to Phillip Good.» –E-STREAMS A tried-and-true guide to the proper application of statistics Now in a second edition, the highly readable Common Errors in Statistics (and How to Avoid Them) lays a mathematically rigorous and readily accessible foundation for understanding statistical procedures, problems, and solutions. This handy field guide analyzes common mistakes, debunks popular myths, and helps readers to choose the best and most effective statistical technique for each of their tasks. Written for both the newly minted academic and the professional who uses statistics in their work, the book covers creating a research plan, formulating a hypothesis, specifying sample size, checking assumptions, interpreting p-values and confidence intervals, building a model, data mining, Bayes' Theorem, the bootstrap, and many other topics. The Second Edition has been extensively revised to include: * Additional charts and graphs * Two new chapters, Interpreting Reports and Which Regression Method? * New sections on practical versus statistical significance and nonuniqueness in multivariate regression * Added material from the authors' online courses at statistics.com * New material on unbalanced designs, report interpretation, and alternative modeling methods With a final emphasis on both finding solutions and the great value of statistics when applied in the proper context, this book is eminently useful to students and professionals in the fields of research, industry, medicine, and government.

You're a trader. You live a life of glamour, fast cars, leisure and luxury – everything you've ever dreamed of … Of course, that's until you discover that trading can be brutally difficult. If you play the trading game, you are going to make mistakes – maybe even some like these: agonising endlessly over when to enter or exit a trade trading like a maverick, risking too much of your capital beating yourself up when a trade goes against you losing $1 million in a single trade clicking 'buy' instead of 'sell' buying 10 000 units when you only meant to purchase 1000. 20 Most Common Trading Mistakes reveals market mishaps from some of the biggest names in trading. Everyone – from stellar traders to complete novices – can use help learning how to trade in the black. Why not learn from the masters how to turn blunders into profit?

Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: Planning for integrated marketing communications and digital marketing Developing multichannel strategy Developing the CRM plan Marketing effectiveness and accountability Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text. «It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written. It is a best-seller in Europe and I strongly recommend the book to anyone with an interest in marketing planning.» —Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York «I am extremely impressed by the step lucidity of what is presented.» —Dr D. H. Eaton, North Carolina University «A book reaching the quantities sold of Marketing Plans must be a book that is really used. It is not difficult to see why. Malcolm McDonald writes about what to do in marketing and how to do it. Unlike many academic marketing writers, he will never let you forget that marketing ends with –ing.» —Kenneth Simmonds, Professor of Marketing and International Business, London Business School «Malcolm McDonald is clearly one of the most respected Professors of Marketing in Europe and the author of a number of outstanding books. The fact that Marketing Plans has been such a massive seller offers testimony of this. McDonald writes with clarity and insight that is becoming increasingly rare today. It is powerful, up to date and has proved that it works. I recommend it to you!» —John D. Ryans, Jr, Bridgestone Professor of International and Professor of International Marketing, Kent State University, Ohio

How to analyze and understand investment opportunities in the resources market Investing in resource markets is quite different from other sectors–extreme cyclicality; very long cycles; huge corrections; continual mergers and acquisitions; and, huge capital needs. Written by industry pioneer Adrian Day, Investing in Resources: How to Profit from the Outsized Potential and Avoid the Outsized Risks details the factors that affect investing in resource markets, and how, if an investor understands those factors, the resource market can be a great place to realize very strong gains. The book: Explains the major factors driving resource prices higher, including new demand from China and the difficulty in finding new economic resources Discusses how the resource industry is changing, and addresses where we are in the «Super Cycle» Details how to profit by investing in base metals, gold, silver, and agriculture, while explaining the peculiar political, environmental, and social risks inherent in resource markets In recent years, deciding how to minimize the excessive risks of investing in resource markets has proven difficult for even the most experienced investors. Thanks to Investing in Resources, the task of how and where to invest in this lucrative market is made easier.

A practical introduction to the necessity of competitive intelligence for smarter business decisions-from a leading CI expert and speaker In Competitive Intelligence Advantage, Seena Sharp, founder of one of the first Competitive Intelligence firms in the US, provides her expert analysis on the issues and benefits of CI for today's businesses. CI is critical for making smarter business decisions and reducing risks when formulating strategies, leading to more profits and fewer mistakes. This is a practical guide that explains what CI is, why data is not intelligence, why competitor intelligence is a weak sibling to competitive intelligence, when to use it, how to find the most useful information and turn it into actual intelligence, and how to present findings in the most convincing manner. Importantly, Sharp argues that businesses would benefit from shifting their perspective on CI from viewing it as a cost to viewing it as an investment that saves money and provides immediate value. Author Seena Sharp is a noted CI expert who established Sharp Market Intelligence in 1979 Addresses all the most common myths and misconceptions about CI Includes more than sixty examples of when to use CI Completely explains the ins and outs of CI, and why your company will act faster and more aggressively with CI Competitive intelligence is a management tool that is misunderstood and underestimated, yet results in numerous benefits. If you are a senior level executive or operate a business-and you aren't tapping the power of CI to improve your decision making-you are missing a potent advantage.

How to Succeed in College and Beyond is an insightful, inspired guide to the undergraduate experience that helps students balance the joy of learning with the necessity of career preparation. Features a wealth of advice for getting the most from an undergraduate education, especially inthe areas of arts and humanities, written by an experienced educator and mentor Covers the entire undergraduate experience, from high school preparation, applications,financial aid, each undergraduate year from freshman to senior, junior year abroad course selection, and extra-curricular activities, to independent study, honors essays, graduate school, dissertations, and career searches Discusses the benefits of pursuing an arts and humanities degree including how to write effectively, speak articulately, and think critically and discusses how to balance the joy and practicality of education in terms of getting vocationally-focused qualifications. Packed with information that is as helpful to students as it is to their parents, teachers, and advisors, this guide is a indispensible resource for prospective and present undergraduates

Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go.

Statistics in Nutrition and Dietetics is a clear and accessible volume introducing the basic concepts of the scientific method, statistical analysis, and research in the context of the increasingly evidence-based field of nutrition and dietetics. Focusing on quantitative analysis and drawing on short, practical exercises and real-world examples, this reader-friendly textbook helps students understand samples, principles of measurement, confidence intervals, the theoretical basis and practical application of statistical tests, and more. Includes numerous examples and exercises that demonstrate how to compute the relevant outcome measures for a variety of tests, both by hand and using SPSS Provides access to online resources, including analysis-ready data sets, flow charts, further readings and a range of instructor materials such as PowerPoint slides and lecture notes Ideal for demystifying statistical analysis for undergraduate and postgraduate students

Do you want to improve standards of practice? Do you know how to construct examinations so that they are fit for purpose? Can you give constructive feedback to aid development? How to Assess Students and Trainees in Medicine and Health will help you develop these vital skills and much more. This brand new title is an ideal resource for those keen to promote best practice in assessment, evaluation and feedback. From the theoretical basics of medical education to the various types of assessment used today, the book considers the practical issues surrounding assessment, with ‘trouble shooting’ help for those designing and writing assessments. With hints and tips drawn from experienced medical educators, How to Assess Students and Trainees in Medicine and Health is fully supported by a companion website at www.wiley.com/go/assesshealth containing worked examples and sample exemplar assessments that can be modified for personal use, making this the ultimate guide to mastering assessment, evaluation and development of students and trainees.