Decoding Logos: From LOGO Design to Branding

How to create packaging designs for consumer brands that effectively communicate in the retail environment Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with real-world advice, step-by-step descriptions of the creative process, and all-important insights into the stakeholders, the design process, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the packaging design process. In one convenient book, you'll find: * Insightful images of the design process, design concepts, three-dimensional models, and prototypes * A wealth of case studies showcasing how superior packaging designs were created * A framework for today's packaging design business * Environmental considerations, along with legal and regulatory issues * Useful appendices with advice on portfolio development and professional practice guidelines

The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines

Want to supercharge your life? Effective networking is the answer and this book will teach you how. Professionals of all stripes and ages are told to 'get out there' and network so they can build their careers, grow their businesses and elevate their influence in the community, but they are rarely taught the skills to do that. Most people are lost, intimidated by the idea of presenting their own personal brand, and frustrated when it comes to networking. Despite long hours at events and attempts to make the right connections, they aren’t seeing their desired results. From Business Cards to Business Relationships is a start-to-finish guide that demystifies the networking process and teaches readers how to truly benefit from getting connected. Allison Graham provides an easy to follow road map that is adaptable to your personality, circumstances and growth goals. You will learn how to strategically decide where to go, what to do when you get there and what to do afterwards to turn those casual business card contacts into meaningful relationships. Allison's approach is based on the Four Pillars of Profitable Networking: Perspective, Personal Brand, Procedures, and a Strategic Plan. This is a prescriptive, practical system based on the author's real-life experience of going from unconnected to connected in a short period of time. No cheesy gimmicks or high-pressure nonsense, just the skills and knowledge that will create success for anyone willing to do the work and follow this advice. Regardless of your past experience or current level of connectivity, your industry or profession, whether you're an entrepreneur or climbing the corporate ladder: you can accomplish whatever you want by meeting and connecting with the right people. From Business Cards to Business Relationships gives you the tools you need to cement a positive personal brand and build your own profitable network. Praise for From Business Cards to Business Relationships «Allison Graham can help you turn an introduction into a business, a dinner into a relationship, and an average practice into world class. I've long preached that we're in a relationship business, and this book provides the handshakes, codes, actions, and routes to master those relationships.» —Alan Weiss, PhD, Author of Million Dollar Consulting and The Consulting Bible «At last—a networking book that actually makes sense! Allison Graham's four pillars of networking are as simple as they are powerful. If you are willing to follow her lead with consistent and persistent effort, you will make your mark and expand your horizons both personally and professionally.» —Lou Heckler, Humorous Business Keynote Speaker and Speech Coach «This book is an excellent and much-needed resource to share with the business community.» —PJ Hartson, Business Editor, Sun Media

A hands-on guide to help your nonprofit build its brand, raise its profile, strengthen impact and develop deeper relationships with donors, volunteers, and other stakeholders. Breakthrough Nonprofit Branding is about the power a constituency-focused, compelling brand can have to revolutionize an organization and the way people view and support it. Shows how to optimally define what your organization stands for to differieniate, create value and breakthrough Explains how to build loyal communities inside and outside of your organization to increase social impact Features seven principles for transforming a brand from ordinary trademark to strategic advantage Includes case studies of eleven breakthrough nonprofit brands and transferable ideas and practices that nonprofits of any size, scope or experience can implement Other title by Daw: Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits A practical road map and essential tool for nonprofit leaders, board members, and volunteers, this book reveals the vital principles you need to know to build and manage your organization's most valuable asset – its brand. In today’s highly competitive nonprofit world, building a breakthrough brand is no longer a «nice to do,» but the new imperative. Jocelyne Daw, a pioneer and leader in building business and community partnerships has over 25 years of nonprofit leadership experience. Carol Cone, named by PR WEEK as the most powerful and visible figure in the world of cause branding, has been linking companies and causes for over 25 years.

Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a highly-participative, organization-wide process that delivers fulfillment to employees and value to customers. Drawing on a wide range of sources, they show that the key to a participatory approach is that customers and other external audiences must join managers and employees as active participants in defining and developing the brand. This requires the relationship between organization and customer to be one of trust, respect and authenticity.

A practical blueprint to rebuilding an education system that is no longer working for its students In From Reopen to Reinvent, distinguished education strategist Michael B. Horn delivers a provocative and eye-opening call to action for the overthrow of an education system that is not working well for any of its students. Grounded in what educators should build in its place to address the challenges that stem from widespread unmet learning needs, the book walks readers through the design of a better path forward. Using time-tested leadership and innovation frameworks like Jobs to Be Done, “Begin with the End,” tools of cooperation, threat-rigidity, and discovery-driven planning, From Reopen to Reinvent offers a prescriptive and holistic approach to the purpose of schooling, the importance of focusing on mastery for each student, and the ideal use of technology. It also provides readers with: A set of processes and ideals that schools should implement to deal with the challenges they presently face A way to transform threats into opportunities using threat-rigidity research A discussion of how the COVID-19 pandemic revealed that schools are not as flexible and equitable as we need them to be Perfect for K-12 educators and parents and school board members involved in the school community, From Reopen to Reinvent is also an essential resource for professionals working in education-related non-profits and state education agencies.

Citizenship is not a spectator sport; it is all about engagement. From Slavery to Citizenship is part of a bigger picture – a development process which will enable us to gain more control over our own lives and to participate in decisions about the future direction of society and the organisations we are involved in. This book is unusual in suggesting that slavery is not a remote historical phenomenon, but a fundamental component of our present. People have been slaves in the past and some people are enslaved today. The subject of slavery is highly charged with emotion. From Slavery to Citizenship seeks to facilitate dialogue and to bridge gaps. This is not easy as people have been speaking different languages and working from diverse sets of assumptions. A first step is to listen and to learn from differences. In this book, a single author's voice brings together contributions from major public figures and respected thinkers. Within a rich tapestry of perspectives, there is no single line of argument, or one overall conclusion. There are contributions from Africa, North and South America, Western and Eastern Europe and Asia, and from discourses in work organisation, occupational health, psychiatry and human rights, as well as education. After reading the book, you are unlikely to conclude that all of the contributors have agreed, but you will find that they give you a starting point from which to reflect and begin discussion, as well as the tools to engage in active citizenship.

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters

Just like building physics, performance based building design was hardly an issue before the energy crises of the 1970s. With the need to upgrade energy efficiency, the interest in overall building performance grew. The term «performance» encompasses all building-related physical properties and qualities that are predictable during the design stage and controllable during and after construction. The term «predictable» demands calculation tools and physical models that allow evaluating a design, whereas «controllable» presumes the existence of measuring methods available on site. The basis for a system of performance arrays are the functional demands, the needs for accessibility, safety, well-being, durability, energy efficiency and sustainability and the requirements imposed by the usage of a building. As the first of two volumes, this book applies the performance rationale, advanced in applied building physics, to the design and construction of buildings. After an overview of materials for thermal insulation, water proofing, air tightening and vapour tightening and a discussion on joints, building construction is analysed, starting with the excavations. Then foundations, below and on grade constructions, typical load bearing systems and floors pass the review to end with massive outer walls insulated at the inside and the outside and cavity walls. Most chapters build on a same scheme: overview, overall performance evaluation, design and construction. The book is absolutely recommended to undergraduates and graduates in architectural and building engineering, though also building engineers, who want to refresh their knowledge, may benefit. The level of discussion assumes the reader has a sound knowledge of building physics, along with a background in structural engineering, building materials and building construction. Where and when needed, input and literature from over the world was used, reason why each chapter ends listing references and literature.

Break your revenue records with Silicon Valley’s “growth bible” “ This book makes very clear how to get to hyper-growth and the work needed to actually get there ” Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest growing companies follow to achieve and sustain much, much faster growth. From Impossible to Inevitable details the hypergrowth playbook of companies like Hubspot, Salesforce. com (the fastest growing multibillion dollar software company), and EchoSign—aka Adobe Document Services (which catapulted from $0 to $144 million in seven years). Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records. Pinpoint why you aren’t growing faster Understand what it takes to get to hypergrowth Nail a niche (the #1 missing growth ingredient) What every revenue leader needs to know about building a scalable sales team There’s no time like the present to surpass plateaus and get off of the up-and-down revenue rollercoaster. Find out how now!