Delicious: Branding and Design for Cafes, Patisseries and Chocolate Boutiques

An essential guide for a firm of any size to effectively position itself in the marketplace For an architecture or design firm to survive and prosper in the new economy, it needs to redefine and reinvigorate its position in the marketplace. With dozens of how-to cases, examples, and guidelines, Positioning for Architecture and Design Firms provides the entire menu of tools, plus the inspiration needed, for making the changes required to stay competitive in the design world. Offering strategies for leveraging a firm's strongest assets into the formulation of a successful long-term plan, this book breaks with tradition to introduce the latest concepts specifically developed for building future business opportunities in an unstable economic landscape marked by shifts in competition, technology, and client expectations. With a wealth of information targeting the subject of positioning, readers will learn: Why the aftershocks of the Great Recession are likely to linger, and what you can do about it in relation to your firm's success How the coming generational shift will change the design business What positioning is, and how it needs to be developed to support and implement your strategic vision How your firm can establish a robust identity and operating model The importance of your firm's essential purpose How to turn your marketing department into a true marketing system, transforming it from production mode into an integrated positioning machine Why it is important to engage in advanced research and open innovation initiatives Addressing issues of firm identity, including an understanding of how to create the market positioning desired, Positioning for Architecture and Design Firms shows how a design firm—large or small, new or well established—can position itself to gain greater control over its destiny, and reach loftier levels of achievement. Learn about firm types, and match the right type to a firm's goals Develop and maintain a firm's identity in the marketplace Discover how organizational design and marketing support a chosen firm type

Probabilistic Design for Optimization and Robustness: Presents the theory of modeling with variation using physical models and methods for practical applications on designs more insensitive to variation. Provides a comprehensive guide to optimization and robustness for probabilistic design. Features examples, case studies and exercises throughout. The methods presented can be applied to a wide range of disciplines such as mechanics, electrics, chemistry, aerospace, industry and engineering. This text is supported by an accompanying website featuring videos, interactive animations to aid the readers understanding.

Experimental Design and Statistical Analysis for Pharmacology and the Biomedical Sciences [b]A practical guide to the use of basic principles of experimental design and statistical analysis in pharmacology Experimental Design and Statistical Analysis for Pharmacology and the Biomedical Sciences provides clear instructions on applying statistical analysis techniques to pharmacological data. Written by an experimental pharmacologist with decades of experience teaching statistics and designing preclinical experiments, this reader-friendly volume explains the variety of statistical tests that researchers require to analyze data and draw correct conclusions. Detailed, yet accessible, chapters explain how to determine the appropriate statistical tool for a particular type of data, run the statistical test, and analyze and interpret the results. By first introducing basic principles of experimental design and statistical analysis, the author then guides readers through descriptive and inferential statistics, analysis of variance, correlation and regression analysis, general linear modelling, and more. Lastly, throughout the textbook are numerous examples from molecular, cellular, in vitro , and in vivo pharmacology which highlight the importance of rigorous statistical analysis in real-world pharmacological and biomedical research. This textbook also: Describes the rigorous statistical approach needed for publication in scientific journals Covers a wide range of statistical concepts and methods, such as standard normal distribution, data confidence intervals, and post hoc and a priori analysis Discusses practical aspects of data collection, identification, and presentation[/i] Features images of the output from common statistical packages, including GraphPad Prism, Invivo Stat, MiniTab and SPSS Experimental Design and Statistical Analysis for Pharmacology and the Biomedical Sciences is an invaluable reference and guide for undergraduate and graduate students, post-doctoral researchers, and lecturers in pharmacology and allied subjects in the life sciences.

Most existing robust design books address design for static systems, or achieve robust design from experimental data via the Taguchi method. Little work considers model information for robust design particularly for the dynamic system. This book covers robust design for both static and dynamic systems using the nominal model information or the hybrid model/data information, and also integrates design with control under a large operating region. This design can handle strong nonlinearity and more uncertainties from model and parameters.

“Design for Flooding contains considerable useful information for practitioners and students. Watson and Adams fill the void for new thinking…and they advance our ability to create more sustainable, regenerative, and resilient places.” —Landscape Architecture Magazine

This much-needed resource helps trainers cut through the jungles of their own generational learning habits and clear a path to the emerging generations of learners. How to Design and Deliver Training for the New and Emerging Generation gives “old-school” trainers the tools they need to change their training style?from linear to random access, trainer-centered to learner-centered, text-oriented to graphics-oriented, and so forth?and accomplish this transition with ease. Author Susan El-Shamy, an international training expert, shows you how to create training sessions that will pick up the pace, increase interaction, link to the learner, offer options, and make learning fun. How to Design and Deliver Training for the New and Emerging Generations is an innovative resource that · Translates generational differences into strategies, techniques, and tips for designing and delivering training · Describes five key needs of learners from the emerging generations · Shows how to design and deliver training that meets the needs of younger learners · Presents hundreds of engaging tips, tricks, and simple techniques · Contains quotes and comments from the “Nintendo” generation of learners · Presents user-friendly call-outs, checklists, and quick tips · Offers twenty invovative games on a variety of topics designed to engage learners of all ages

Enterprise Dashboards: Design and Best Practices for IT is a one-stop resource of methodology and best practices for this dynamic and relevant information platform, packed with charts, reports, visual indicators, and alert mechanisms, all consolidated in a rich computer interface. This powerful book is both a guide and a handbook. It helps business leaders understand dashboarding while considering dashboards for their information needs and outlines a tested and proven, step-by-step implementation framework. Enterprise Dashboards covers strategies, vendor selections, execution steps, project milestones, dashboard types, case studies contributed by DaimlerChrysler, Emergency Medical Associates, and ING Direct, and more. Enterprise Dashboards: Design and Best Practices for IT is the perfect tool to help COOs, CIOs, CFOs, CTOs, IT managers, business intelligence managers, information analysts, and software consultants be successful at dashboard implementation.

This new edition of the bestselling Reverse Osmosis is the most comprehensive and up-to-date coverage of the process of reverse osmosis in industrial applications, a technology that is becoming increasingly more important as more and more companies choose to “go green.” This book covers all of the processes and equipment necessary to design, operate, and troubleshoot reverse osmosis systems, from the fundamental principles of reverse osmosis technology and membranes to the much more advanced engineering principles necessary for designing a reverse osmosis system. The second edition is an enhanced version of the original best seller. Each chapter has been reviewed and updated. Revised features include more detail on various pretreatment techniques such as greensand and pyrolusite pretreatment media. The design projection chapter has been edited to include up-to-date information on current projection programs. A new section on microbial fouling control featuring chlorine and alternative techniques is included to address the needs of most RO systems. Also, a discussion on forward osmosis is added as an alternative and/or companion technology to reverse osmosis for water treatment. The second edition includes all updated, basic, in-depth information for design, operation, and optimization of reverse osmosis systems. Earlier chapters cover the basic principles, the history of reverse osmosis, basic terms and definitions, and essential equipment. The book then goes into pretreatment processes and system design, then, finally, operations and troubleshooting. The author includes a section on the impact of other membrane technologies and even includes a “Frequently Asked Questions” chapter.

“Ready or not, it’s high time to make BIM a part of your practice, or at least your vocabulary, and this book has as much to offer beginners as it does seasoned users of building information modeling software.” —Chicago Architect The first book devoted to the subject of how BIM affects individuals and organizations working within the ever-changing construction industry, BIM and Integrated Design discusses the implementation of building information modeling software as a cultural process with a focus on the technology’s impact and transformative effect—both potentially disruptive and liberating—on the social, psychological, and practical aspects of the workplace. BIM and Integrated Design answers the questions that BIM poses to the firm that adopts it. Through thorough research and a series of case study interviews with industry leaders—and leaders in the making out from behind the monitor—BIM and Integrated Design helps you learn: Effective learning strategies for fully understanding BIM software and its use Key points about integrated design to help you promote the process to owners and your team How BIM changes not only the technology, process, and delivery but also the leadership playing field How to become a more effective leader no matter where you find yourself in the organization or on the project team How the introduction of BIM into the workforce has significant education, recruitment, and training implications Covering all of the human issues brought about or exacerbated by the advent of BIM into the architecture workplace, profession, and industry, BIM and Integrated Design shows how to overcome real and perceived barriers to its use.

The all-inclusive guide—from theory to practice—for print and Web design Any well-conceived print or Web design features the dynamic interplay between visual artistry and technical skill. It becomes important, therefore, for the designer to cultivate an aesthetic eye as well as develop a high degree of computer savvy. By combining basic theory with hands-on technique, Digital Design for Print and Web takes the unique approach of uniting two subjects traditionally approached separately into one complete volume. As a result, you will gain a clearer understanding of the entire creative process, from project management to working with graphics to designing for print and, ultimately, the Web. In this book, you'll find: Full-color text and illustrated, step-by-step instruction supported by more than 75 video tutorials Coverage of professional software including the Adobe Creative Suite A wide variety of inspirational images from well-known designers Online full-length project assignments from entry level to advanced An ideal resource for design students or practitioners, Digital Design for Print and Web will show you to how to create more effectively and guide you on the path toward digital design mastery.