Evolve or Die. Seven Steps to Rethink the Way You Do Business

Why your business isn't succeeding and what you can do about it While business consultants are having you scour over profit and loss statements, the real truth is businesses don't fail; people quit. The Way You Do Anything Is the Way You Do Everything offers a realistic, sarcastic, and fiercely honest look at how business owners fail to commit. Business success is all about mindset, and author Suzanne Evans helps you uncover your goals and blast away the obstacles that are standing in your way. She offers ways to make more money, more quickly and eliminate everything that doesn't work. Offers specific daily practices to make more money even when every odd is stacked against you Delivers the road map to abandon a job you hate and follow your professional dreams Author Suzanne Evans went from a secretary to seven figure success, and her story has helped her to mentor thousands to change their lives, businesses, and finances forever Take complete control over your life, build wealth faster, and create a business that not only makes money but also makes a difference.

The definitive guide to starting and running a small business The Smarta Way to Do Business is the first definitive handbook for starting a business to bring you advice from real-world entrepreneurs who've been there, and done that. Packed with everything you need to know to start and run a successful business, straight from the UK's leading experts, this is the insider's guide YOU need to build a successful business right NOW. Featuring exclusive interviews with anyone who's anyone in the world of entrepreneurship, including Theo Paphitis, Deborah Meaden, Duncan Bannatyne, Sarah Beeny, Doug Richard, Martha Lane Fox, Caprice, Sahar Hashemi, and more, the book also brings you unique insights from Peter Jones, Mike Clare, Julie Meyer, Rachel Elnaugh and many others! Whether you're just starting out, looking to take your business to the next level or exploring how social media and emerging technologies could boost your customer sales, The Smarta Way to Do Business has the answers you're looking for.

How to prevent corporate scandals and fix good companies that do wrong The news media is replete with stories of corporate scandal, corruption and misdeeds. The need for effective crisis management and corporate governance strategies has never been greater. Broken Business explains why corporate scandals happen, what to do when scandals arise in your company, and how to prevent their future occurrence. Offering real-world anecdotes and solutions, this book details how corporations can mitigate the risk of scandal, reform corporate image and install structures to create a more ethical and profitable company. This insightful resource dispels common misconceptions of corporate misconduct and its causes through fascinating research into human nature, and compelling storytelling that demonstrates fundamental flaws in corporate culture. Author Jos? Hernandez draws on decades of experience working with high-profile global corporations to present seven essential steps for transforming a company, including building a better culture, more effective compliance systems and re-focusing the strategy. This book allows you to: Examine current and highly publicized cases of corporate scandal and their impact on corporate credibility Employ practical methods to rehabilitate your corporation’s public image Implement managerial frameworks to quickly address cases of misconduct Promote a culture of compliance and integrity to encourage good conduct in your corporate environment At its core, this book is a simple, engaging “how to” guide that offers practical advice on institutionalizing integrity in any organization. Broken Business: Seven Steps to Reform Good Companies Gone Bad is an essential text for leaders seeking a concise review at how things can go wrong, how to deal with scandal fallout and how to ultimately become a better company.

A tried and tested formula for business planning What is the one thing you need to know in business? What’s the single most important aspect of business to master in order to succeed and grow? It has to be planning. Whether you’re sitting down to plan a whole brand strategy or tasked with planning a single product and taking it to market, nailing the planning and decision making will ensure you have full buy-in from all stakeholders, a high level of market knowledge, know exactly what value your product or service brings and a thorough understanding of how the financials will work. In short, you’ll have an idea that succeeds. Ross Lovelock and his company SCQuARE have spent the last 20 years developing a formula for such planning. Ross has shared this formula with some of the world’s leading companies – now he’s going to share it with you. The One Thing You Need to Know is a complete business planning toolkit. A simple, implementable explanation of how to bring a product plan or a brand strategy together Will teach you the critical business skill of creating and selling plans Learn how to think through a complex business problem, create the right solution and then sell it through the corporate maze Explains exactly how to distil vast amounts of information into a compelling business story that will warrant a YES decision from the boss

25 Steps to Found and Scale a High-Growth Business The Startup Checklist is the entrepreneur's essential companion. While most entrepreneurship books focus on strategy, this invaluable guide provides the concrete steps that will get your new business off to a strong start. You'll learn the ins and outs of startup execution, management, legal issues, and practical processes throughout the launch and growth phases, and how to avoid the critical missteps that threaten the foundation of your business. Instead of simply referring you to experts, this discussion shows you exactly which experts you need, what exactly you need them to do, and which tools you will use to support them—and you'll gain enough insight to ask smart questions that help you get your money's worth. If you're ready to do big things, this book has you covered from the first business card to the eventual exit. Over two thirds of startups are built on creaky foundations, and over two thirds of startup costs go directly toward cleaning up legal and practical problems caused by an incomplete or improper start. This book helps you sidestep the messy and expensive clean up process by giving you the specific actions you need to take right from the very beginning. Understand the critical intricacies of legally incorporating and running a startup Learn which experts you need, and what exactly you need from them Make more intelligent decisions independent of your advisors Avoid the challenges that threaten to derail great young companies The typical American startup costs over $30,000 and requires working with over two dozen professionals and service providers before it even opens for business—and the process is so complex that few founders do it correctly. Their startups errors often go unnoticed until the founder tries to seek outside capital, at which point they can cost thousands of dollars to fix. . . or even completely derail an investment. The Startup Checklist helps you avoid these problems and lay a strong foundation, so you can focus on building your business.

It's a new era of business and consumerism—and you play a role in defining it Today's biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. «To be successful in business, you need to see what others don't. Start with this book. Someone's going to do it, why not you?» —Mark Cuban, owner of the Dallas Mavericks and Chairman of HDNet «Innovation has always changed the business landscape. People expect to access information anywhere, anytime, and on any device. Collaborative, cloud, and video technologies are leading this change. As Mr. Solis correctly writes, companies have to lead this change, not follow.» —John Chambers, CEO of Cisco Systems, Inc. «Winning the hearts and minds of customers with new media experiences will turn them into your most valuable sales force. Solis's book is the map to unleash this treasure.» —Peter Guber, author of Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story «Your customers will share their experiences both good and bad. Now that everyone is connected, it's amplified and incredibly influential. This book will help you rethink your vision and mission to survive in a new era of digital Darwinism.» —Mark Burnett, Television Executive Producer

Praise for the first edition of Up Your Business! «Dave Anderson has hit another home run! Up Your Business! is an invaluable, highly readable guide that should be on the desk–and in the mind–of anyone demanding top-level performance from themselves and others.» –James Strock, author, Reagan on Leadership and Theodore Roosevelt on Leadership «Up Your Business! is a powerful blueprint for companies looking to take their business to the next level. It is one of the most powerful books on business and leadership I have ever read and will be a major component of Saga Communications' leadership training.» –Warren Lada, Senior Vice President, Saga Communications, Inc. «Once again, Dave Anderson puts it all together in a way that almost makes you think he's been looking over your shoulder all these years. Chapter two alone, 'Abolish Corporate Welfare: Create a Culture of Merit,' is worth the time it takes to read the entire book.» –Mike Roscoe, founder and President, Horizon Communications «Finally . . . a business book that gets to the heart of what matters and creates usable templates that could help any business thrive.» –Roxanne Emmerich, author, Thank God It's Monday!

Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author combines lessons both from history and modern organisational practice with practical and often surprising advice to help us build cultures that can weather both good and bad times. The times and circumstances in which people were raised often shape them – yet a few leaders have managed to shape their times. In this follow-up to the bestselling business classic The Hard Thing About Hard Things, Ben Horowitz turns his attention to a question crucial to every organisation: How do you create and sustain the culture you want? This book is a journey through cultures ancient to modern, spotlighting models of leadership and culture-building from the samurai to prison gangs. Along the way, it answers fundamental questions: Who are we? How do people talk about us when we’re not around? How do we treat our customers? Can we be trusted? Because who you are is not the values you list on the wall. It’s not what you say in a company-wide meeting. It’s not your marketing campaign. It’s not even what you believe. Who you are is what you do. This book will help you do the things needed to become the kind of leader you want to be – and others want to follow.

An interactive guide to mapping your retirement plans In Seven Steps to Financial Freedom in Retirement, financial advising and estate planning expert Harold Parrott guides the reader through the sometimes murky waters of retirement planning. Using a simple «Lifestyle Expense» planning approach customized to see how much money each person needs to live on in retirement, Parrott explains what investments can help readers reach their desired goals with minimum risk. Using detailed questionnaires, the book provides an informative guide for anyone concerned about having enough money to live comfortably in their retirement years. An educational book employing an easy-to-understand format, Seven Steps explains the basics of IRAs and 401(k)s, before launching into a more in-depth discussion of the strategies and tax implications thereof, looking at: Annuities, bonds, and CDs The perils of «stock picking» The basics of estate planning A unique and indispensible resource for assessing finances to determine the full scope of the reader's assets, the book helps to determine projected lifestyle expenses post-retirement and crafts a road map showing what types of products and accounts are likely to be of most value.

In many ways, Richard Branson and his company the Virgin Group are unique. In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Never before has a single brand been so successfully deployed across such a diverse range of goods and services. Branson is the ultimate brand builder. So how does he do it? Now bought completely up to date for this new edition, Business the Richard Branson Way, not only reveals the secrets of Branson's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, you have in your hands the secrets of phenomenal success. Contents Richard Branson Revisited The Life and Times of Richard Branson One Pick on Someone Bigger Than You Two Do the Hippy, Hippy Shake Three Haggle – Everything's Negotiable Four Make Work Fun Five Do Right By Your Brand Six Smile for the Cameras Seven Don't Lead Sheep, Herd Cats Eight Faster than a Speeding Bullet Nine Size Does Matter Ten Never Lose the Common Touch How to Build a Brand the Branson Way Last Word