Growth Hacking f?r Dummies

An expert guide for professionals seeking to understand how to navigate the world of work. Kimberly B. Cummings, author of Next Move, Best Move: Transitioning into a Career You'll Love , leaves no stone unturned with this thorough, expert guide for professionals seeking to understand how to navigate the world of work, from beginning to end, starting with uncovering personal and professional values in an effort to align their expertise and skills to roles and companies that will finally change the trajectory of their career and set them up to be leaders in the workforce.As a former career development adviser in some of the nation’s top universities and a diversity + inclusion professional in a Fortune 100 company, Cummings has recognized that people work for the sake of working without understanding how to leverage their unique gifts and position themselves for success. As a result, Next Move, Best Move: Transitioning into a Career You’ll Love shares transformational lessonsto ensure success and puts the ball back in your court. In Cummings’ highly acclaimed book, a specific, effective framework is unveiled to ensure each reader channels and utilizes their highest potential as they regain control and steer professional opportunities in their favor, gaining key information as to: Taking stock of their experiences to ensure strategic career moves Discovering how to cultivate and maintain fruitful relationships that support career growth Uncovering how to build a two-year career strategy to move you into future leadership positions Gaining a deeper look into personal and professional branding to ensure alignment with leadership capabilities and career goals Learning how to use their voice in the workplace to advocate for themselves Author, leadership expert, and entrepreneur, Kimberly B. Cummings, has been featured in Forbes , MONEY Magazine , The Wall Street Journal, CNBC, Fox 5, among many others, and is a proud graduate of Long Island University, earning a Bachelor of Science in business administration and Master of Science in counseling. Through Cummings’ professional experiences as a career development adviser in some of the nation’s top universities and a diversity + inclusion professional in a Fortune 100 company, her highly celebrated book works in tandem with her experiences and sought-after leadership development company, Manifest Yourself, which provides fail-proof solutions to companies looking to engage and retain their workforce. For more information, visit www.kimberlybcummings.com.

Bringen Sie Ihr Unternehmen in das digitale Zeitalter, ohne Ihr Kerngesch?ft zu beeintr?chtigen!
In ihrem Buch zeigen die Autoren Unternehmen, wie sie mit neuen und innovativen Produkten und Dienstleistungen digitaler werden sowie gleichzeitig ihr Kerngesch?ft vorantreiben k?nnen. Das Buch erl?utert, wie man das schwierige Gleichgewicht zwischen dem Aufbau eines neuen (digitalen) Gesch?fts und der Revitalisierung – und Digitalisierung – des Altgesch?fts findet.
Der Kern des Buches konzentriert sich auf die tats?chliche Umsetzung der digitalen Transformation in beiden Gesch?ftsfeldern und bietet konkrete Tipps, Tricks, Tools und Aktionspl?ne in sechs Schl?sseldimensionen:
 – Aufbau einer flexiblen Organisation,
 – Nutzung von Technologie als Antrieb
 – Entwerfen der notwendigen Prozesse,
 – Aufbau von Transformationsf?hrern,
 – «Richtige Qualifizierung» der Arbeitskr?fte der Zukunft,
 – Befeuerung des kulturellen Wandels.
«Das Digital Transformer's Dilemma» ist ein sehr visuelles Buch, gef?llt mit Dutzenden von ansprechenden Illustrationen, die die enthaltenen Konzepte auf jeder Seite zum Leben erwecken.
Auf der Grundlage von mehr als 100 Interviews mit F?hrungskr?ften f?hrender Unternehmen (wie z. B. Nestl?, Novartis, Volkswagen und BASF) und kleineren Hidden Champions, zahlreichen erhellenden Fallstudien und den eigenen Erfahrungen der Autoren aus der Arbeit in der internationalen Managementberatung und jahrelanger akademischer Erfahrung beleuchtet das Buch die grundlegenden Prinzipien, die F?hrungskr?fte und Gesch?ftsleute ben?tigen, um traditionelle, alteingesessene Unternehmen in digitale, zukunftsf?hige Unternehmen zu verwandeln.

Learn the secrets to getting dramatic results on YouTube Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue , the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage. Full of actionable advice and concrete strategies, this book teaches readers how to: Launch a channel Create life-changing content Drive rapid view and subscriber growth Build a brand and increase engagement Improve searchability Monetize content and audience Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.

Become a LinkedIn power user and harness the potential of social selling  With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly.  The Ultimate LinkedIn Sales Guide  is the go-to book and guide for utilizing LinkedIn to sell. It covers all aspects of social and digital selling, including building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer.  No matter what you are selling, LinkedIn can connect you to buyers. If you’re savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouth—the most powerful sales strategy around. This book will teach you how to do all that and more. In  The Ultimate LinkedIn Sales Guide  you will learn how to:  Use the proven 4 Pillars of Social Selling Success to improve your existing LinkedIn activities or get started on a firm footing Create the Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader status Generate leads using LinkedIn, then build and manage relationships with connected accounts to turn those leads into customers Utilize little-known LinkedIn “power tools” to grow your network, send effective messages, and write successful LinkedIn articles And so much more! The Ultimate LinkedIn Sales Guide  is a must read for anyone wishing to utilise LinkedIn to improve sales.