Hopping over the Rabbit Hole. How Entrepreneurs Turn Failure into Success

Anyone can start a business. But only leaders can succeed. Most entrepreneurs know the long odds: only a fraction of them will lead their enterprises through the rocky stages of growth to launch self-sustaining companies. Very few know how to outflank the failures that await them at every turn, including the most painful—being abandoned by key members of their team or getting pushed out by their board just as their business starts to generate real value. Derek Lidow is on a mission to improve these odds and change these outcomes. Throughout his long career—as CEO, innovator, and entrepreneur—he has tested virtually every aspect of launching a business. Lidow now argues that success is far less dependent upon a firm’s idea or any grand strategy than it is upon something more personal: leadership. Emerging companies have specific leadership requirements, stage by fast-moving stage. Few founders have been able to leverage the tremendous power of this underrecognized reality—until now. Startup Leadership demonstrates how founders can adopt the skills that are required at each stage of their journey. Whether you are at the idea stage or managing a more mature enterprise, you can start to recognize the fundamental conflict: how to balance your selfish drives with the more selfless leadership required by the organization at any given time. The book shows you how to achieve this balance by: Assessing your unique motivations, traits, and skills Creating a personal leadership strategy that leverages your strengths and mitigates your weaknesses Mastering how to lead teams, including boards Understanding the five prerequisites for driving change Taking control of your inevitable crises, thereby strengthening your team and your leadership With Lidow’s help, you will learn how to become the startup leader your business needs, and you’ll move forward with your plans with greater confidence and success.

Leverage the power of failure in your organization Nobody wants to fail, but failure is a fact of life. Most of us treat it as a regrettable, even shameful, event best overlooked. In truth, failure can be a game-changing strategic resource that can help you and your organization achieve the greater success you crave. The Other "F" Word shows how successful leaders and teams are putting failure to work every day – to re-engage employees, spark innovation and accelerate growth. Authors Danner and Coopersmith – with their rare blend of senior-level executive experience, global advising, teaching acumen and cross-discipline perspective – share these valuable new practices, and show how they can improve results across your organization. Based on exclusive interviews with prominent leaders and insightful examples from their own in-depth work, the book features a practical seven-stage framework to liberate failure as a force to advance your leadership agenda. After all, everyone creates and confronts failure on a daily basis. Why not use it to your advantage? The Other "F" Word shows you how to: Start an open, productive conversation about failure across your organization Reduce the fear of failure that stifles initiative, creativity and engagement Anticipate, prepare for and respond to failure, so you can leverage it when it happens Harness failure as a catalyst to drive innovation, improve performance and strengthen culture Failure's like gravity – pervasive and powerful. Whether you're a leader or team member of a startup, a growing business, or an established enterprise, failure is today's lesson for tomorrow. Let The Other "F" Word show you how to apply this lesson and take your company where it needs to go.

An inspiring business book that shows leaders and businesspeople how to turn adversity into innovation, productivity, and profitability When he was just twenty-six years old, Sam Cawthorn's life changed forever. A terrible car accident cost him his arm, left him in a coma, and put him in a wheelchair for the rest of his life—or so he thought. Today, Sam is one of the most successful motivational and inspirational speakers around, addressing some 100,000 people around the world each year, from some of the world’s biggest companies. Sam’s recovery was more than just a bounce back to where he had been before the accident. Instead, he used his accident as a launching pad to bounce forward to reach even greater heights than before. Now, Sam uses his own story to share the secrets of both personal and corporate turnarounds, how to use adversity as a springboard to greater heights not just for individuals, but also for companies and teams. Sam speaks to bankers, salespeople, leaders, corporate executives, government workers, students, and anyone else who faces challenges and setbacks every day. In Bounce Forward, Sam shares the tools, strategies, and psychology that anyone can use to overcome any obstacle. If Sam can bounce forward from the accident that nearly took his life, there's almost nothing that you can't overcome. An inspiring and motivational guide to overcoming challenges in life and in business Ideal for corporate leaders and employees, business managers, and anyone else who needs to motivate themselves or their teams Packed with the tools, strategies, and secret formulas it takes to turn adversity into success No matter what kind of challenge you face—in the office, at home, or even in your own heart—Bounce Forward gives you the insight you need to climb higher than ever before, in business or in life.

How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. Even marketing managers at large, sophisticated brands and agencies don’t have a strong grasp of this evolving channel, and there are few good neutral sources on the topic. Meanwhile, retargeting is the cornerstone of any holistic digital advertising strategy since it improves the results of every other channel if implemented correctly. Unfortunately, most marketers are only utilizing the most rudimentary retargeting tactics and barely scratch the surface of its potential. Explains how to stay in front of potential customers and convince them to come back and close the deal This book will be required reading for media buyers at digital agencies, in-house marketing managers at companies in any vertical, performance marketers, and ecommerce managers.

Achieve «Massive Action» results and accomplish your business dreams! While most people operate with only three degrees of action-no action, retreat, or normal action-if you're after big goals, you don't want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also know as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams. The 10 X Rule unveils the principle of «Massive Action,» allowing you to blast through business clichŽs and risk-aversion while taking concrete steps to reach your dreams. It also demonstrates why people get stuck in the first three actions and how to move into making the 10X Rule a discipline. Find out exactly where to start, what to do, and how to follow up each action you take with more action to achieve Massive Action results. Learn the «Estimation of Effort» calculation to ensure you exceed your targets Make the Fourth Degree a way of life and defy mediocrity Discover the time management myth Get the exact reasons why people fail and others succeed Know the exact formula to solve problems Extreme success is by definition outside the realm of normal action. Instead of behaving like everybody else and settling for average results, take Massive Action with The 10 X Rule, remove luck and chance from your business equation, and lock in massive success.

It's no longer good enough to build a company to last; today it's about building a company to ignite change. The Power of Positive Destruction reveals how to start a new business, disrupt an industry, and adapt to changing environments by leveraging technology and a new mindset. Serial entrepreneur Seth Merrin has built businesses by seeing issues with the status quo and introducing positive changes that have disrupted—and revolutionized—industries. In this book, he breaks down his process step-by-step to show you what you need to know to successfully start a company and transform an industry. Merrin's incredible story, coupled with real, actionable advice, will resonate with anyone who wants to be a catalyst of change. With this book, readers will learn to see the inefficiencies, ineptitudes, and everyday problems that others dismiss as the cost of doing business and create «unfair competitive advantages» to stack the deck—and win. You'll see how problems in current business models are really opportunities of which to take advantage and learn what you need to know and do to seize those opportunities —no matter where you work. Seth Merrin saw Wall Street as it was, then built a company to turn it into what it could be—safer and more efficient for investors. This book shows you how he did it, and how you can too, with the power of positive destruction. Discover how to turn status quo into disruption Understand how to stack the deck in your favor to achieve the best possible chances of success Learn how to build and run a company and design a culture for constant change Acquire new skills to create strategy, sell your disruptive product or service, and negotiate effectively Technology and innovation can disrupt or transform any industry. It's happening faster and more broadly now than ever, creating myriad opportunities for everyone. But winning in this new world is not easy. The incumbents will fight mightily against it and even those who would benefit from change may first express fear. This book reveals the techniques from identifying the opportunities to designing and executing the strategy you'll need to succeed. With The Power of Positive Destruction you can to tap into your inner change agent and transform your company, your industry, and the world.

Principles for driving significant change throughout an entire system Drawing on the knowledge and experience of working with hundreds the world's top social change leaders in all fields, Beverly Schwartz presents a model for change based on five proven principles that any individual leader or organization can apply to bring about deep, lasting and systematic change. Rippling shows how to activate the type of change that is needed to address the critical challenges that threaten to destroy the foundations of our society and planet in these increasingly turbulent times. These actionable principles are brought to life by compelling real-life stories. Schwartz provides a road map that allows anyone to become a changemaker. Presents some of today's most innovative and effective approaches to solving social and environmental challenges Offers a vision of social entrepreneurs as role models, catalysts, enablers and recruiters who spread waves system changing solutions throughout society The author offers a model of change that begins with the end result in mind First book from an insider at Ashoka, the foremost global organization on social change through social entrepreneurship Rippling clearly demonstrates how and when empathy, creativity, passion, and persistence are combined; significant, life-altering progress is indeed possible.

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"Leadership the Sven-G?ran Eriksson Way examines the leadership style of the Egnland football manager Sven-G?ran Eriksson. Our argument is that Eriksson's aproach is important because it brilliantly exemplifies a new leaderhip which defies conventional and historical stereotypes of how leaders think and behave. Eriksson is not a tub-thumping bellower of orders. He is no dictator. Instead he is a modern leadership archetype, a leader we can all learn from." —From Leadership the Sven-G?ran Eriksson Way «…offers a visible and successful example of this new model of leader …» —Media Week «…the authors examine the 'mature' form of leaderhip that Eriksson exemplifies: the level-headed long-termism that learns from failure, encourages responsibility and 'keeps it simple'…» —The Business «I very much enjoyed it and in particularly the way it gelled good business management principles with their application to football as illustrated by many of the …decisions taken by our national coach who…has brought confidence, assurance, team spirit and a more worldwide awareness to our England team, giving everybody optimism.» —Gordon Taylor, Chief Executive of the Professional Footballers Association

For the first time, a top leadership scholar and a top leadership practitioner explore the true duties, demands, and privileges of leadership. Intellectual sparks flew when Warren Bennis, the “father” of modern leadership studies and Steven B. Sample, one of the most accomplished university presidents in recent history, came together for candid explorations of the forces that shape successful leaders and unsuccessful ones. The Art and Adventure of Leadership, their final collab­oration, reveals the profound insights that the authors gained together over the 16 years in which they co-taught one of the most popular leadership courses in America. Here, each brings his own distinct vantage point as they address the mechanics and mysteries of leadership. The result is a unique examination of the journey of great leaders from momentary setbacks to ultimate success. It offers profound lessons on what determines the difference between failure and redemption for leaders. And it illu­minates important and overlooked dimensions of great leaders ranging from Winston Churchill to Steve Jobs. Together, they explore why: A mature leader must grasp when it’s healthy to risk failure, and when failure can’t be tolerated at any cost Leadership isn’t for everyone and requires a particular set of skills and competencies that are often glossed over in most management literature To succeed in an uncertain and fast-changing world, a shrewd leader must understand which aspects of human society change—and which aspects never change A mature, wise leader must seek a balance between high-minded ideals and the gritty realities and compromises that leaders face in their daily lives Above all, meaningful leadership remains a matter of character With incredible insight, this book examines why George Washington, Abraham Lincoln, and other giants were able to recover from failures, learn resilience, and prepare themselves for their moments of destiny. In so doing, it demonstrates and helps cultivate the leadership skills that you need to create your own most meaningful legacy. The Art and Adventure of Leadership is a unique look at lead­ership, and a critical resource for the leaders of tomorrow.