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Startupland. How Three Guys Risked Everything to Turn an Idea into a Global Business

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The real story of what it takes to risk it all and go for broke. Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea, and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three thirty-something friends looking to break free from corporate doldrums, Zendesk Inc. is now one of the hottest enterprise software companies, still rapidly growing with customers in 150 countries. But its success was anything but predestined. With revealing stories both funny and frank, Mikkel shares how he and his friends bravely left secure jobs to start something on their own, how he almost went broke several times, how they picked up themselves and their families to travel across the world to California and the unknown, and how the three friends were miraculously still together for Zendesk's IPO and (still growing) success. Much like Zendesk's mission itself—to remove friction, barriers, and mystery in order to make customer service easier and more approachable—Startupland removes some of the myths about startups and startup founders. Mikkel's advice, hard-won through experience, often bucks conventional wisdom and entrepreneurial tropes. He shares why failure (whether fast or slow) is awful, why a seemingly boring product or idea can be the most exciting, why giving back to the community is as important as the bottom line. From how to hire right (look for people who are not offended by swearing) to which personas generate the highest response rates, Mikkel answers the most pressing questions from the perspective of someone still in the trenches and willing to share the hard truth, warts and all. While there are books by consultants who tell you how to build businesses, or by entrepreneurs now running billion-dollar businesses, there are few books from people still in the trenches who acutely remember the difficult daily decisions, the thrill (and fears) of the early days, the problems that scale with growing a business, and the reason why they all went on the adventure in the first place. Startupland is indispensable reading for all entrepreneurs who want to make their ideas the next big thing. The book will inspire and empower you to follow your own dream and create your own story.
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Startupland. How Three Guys Risked Everything to Turn an Idea into a Global Business продается в интернет-магазине ЛитРес
Эксперт: Роман Петров, консультант по маркетплейсам
Дата рецензии: 3 июля 2025 года
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Уроки лидерства, управления и власти. Медведев Д. Л.

Книга «Уроки лидерства, управления и власти» от автора Медведева Д. Л. предлагает уникальный взгляд на стратегии и принципы, которые сделали Уинстона Черчилля одним из самых уважаемых лидеров в истории. Эта книга не просто биография, а практическое руководство для тех, кто стремится к лидерству и успеху в управлении.

  • Анализ кейсов: Разбор реальных ситуаций и решений, которые помогут вам стать эффективным руководителем.
  • Практические советы: Конкретные рекомендации и правила, которые можно применить в современном бизнесе.
  • Исторический контекст: Уникальные исторические факты и примеры, вдохновляющие на достижение высоких результатов.

Идеально подходит для руководителей, менеджеров и всех, кто стремится к личностному и профессиональному росту.

Цена 1142 руб.
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    Книги, которые все ждали Город: Архитектура, история, управление Историческая книга С-П Управление Книги, улучшающие жизнь Вся история в одном томе История Книги, изменившие мир Лучшая из лучших

  • Издательство

    АСТ Вече Либроком Моркнига Современник Мир книги ИГ Весь Весь Мир КомКнига Сова Дело Книга Перо Мир ЛИК Политиздат при ЦК ВКП(б) АСА Историческая книга Огни Первый том Амирит Академкнига Авити

  • Тип носителя

    Литвинов Борис Петрович

  • Жанр
    Бизнес-литератураЛидерство
  • Язык
    Русский
  • Автор
    Медведев Д. Л.
  • Тематика
    УправлениеЛидерствоИсторические личности
  • Издательство
    Рипол-Классик
1 142 ₽
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Столбик сигнальный упругий ССУ-750.000 СБ
Столбик сигнальный упругий ССУ-750.000 СБ
Цена 401 руб.
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