Leading on the Edge. Extraordinary Stories and Leadership Insights from The World's Most Extreme Workplace

Transform your leadership with powerful lessons from the frontline Leading on the Frontline brings humanitarian leadership into the boardroom, giving business leaders a powerful lesson in engagement, motivation, inspiration and innovation. Drawing upon a lifetime of humanitarian work in some of the world’s most difficult places, author Linda Cruse shares stories from the frontline that illustrate how to dig deep, inspire, thrive and more. Business leaders work on a different type of frontline – one that is no less volatile, uncertain, complex and ambiguous – and the ability to deal effectively with the unexpected sets great leaders apart from the herd. Tap into your own intuition, compassion and courage; keep composure under pressure; align vision with strategic goals; exercise mental toughness – these skills are required in the aftermath of a tsunami in Thailand or a landslide in Nepal, and in business, they propel good people to great feats of leadership. This book presents extraordinary stories of extraordinary people who confront the best and worst of humanity every day. These people accomplish big things with few resources, prioritise progress over personal comfort and prevail over seemingly impossible odds. Their lessons contain multitudes for those who aspire to be great leaders – and the very best version of themselves. Learn the secrets of effective leadership through the frontline humanitarian lens Master the art of storytelling to build morale, strengthen teamwork and define problem solving paradigms See everyday situations in a new way, discover new possibilities and unearth new solutions Learn how extraordinary people confront fear, face death and find joy in the most difficult circumstances Whether on the frontline or in the boardroom, the objective is the same: to achieve goals and exceed expectations. Leading on the Frontline equips leaders with the skills and perspective they need to emerge victorious in a relentlessly volatile, constantly changing world.

Important new insights on team leadership and motivation, along with powerful tools and techniques taken from the world of sports How do the sports world's most successful coaches instill their teams with esprit de corps, a collaborative mindset, and an unbeatable desire to win? More importantly, what can business leaders and managers learn from their example? This book answers these and a host of key questions about what it takes to be a successful leader in business or in sports. Drawing upon their unique experiences working with top sports coaches, as well as some of the world's leading corporate executives, authors Dino Ruta and Paolo Guenzi offer important new insights into team leadership and motivation, as well as new tools for optimizing teamwork and inspiring teams to reach for and achieve new heights of glory. Develops a bold new team leadership model for managers at all levels, team leaders, project managers and facilitators, as well as sport coaches Arms you with powerful tools and techniques adapted from the world of sport for optimizing teamwork, driving motivating and instilling an unstoppable desire to win An indispensable source of insight and ideas for executives and managers in companies of all sizes, and an important supplement for postgraduate management programs

Praise for Made in Canada Leadership «As an energy delivery company that takes great pride in our commitment to sustainable development, Enbridge recognizes that the leading, sustainable corporations of tomorrow must create an internal culture where leadership is fostered and nurtured at all levels. Made in Canada Leadership provides the roadmap for corporations seeking to secure their long-term future as industry leaders through the development and empowerment of any great company's strength—its people.» —Patrick D. Daniel, President & CEO, Enbridge Inc. «Made in Canada Leadership makes a compelling case for a strategic and concerted approach to individual and collective leadership development to build our country’s leadership. If we want the right supply of leaders, we need to develop leadership in all sectors and at all levels. It is a long-term commitment and a collaborative endeavour. I am personally committed to rise to the challenge and engage in the leadership development movement and I hope others will join us in this quest for leadership.» —Denise Amyot, Vice-President, Leadership Network, Public Service Human Resources Management Agency of Canada «Developing elite athletes who can win at the international level demands more than time, effort, resources, money and raw talent. It requires support systems that are effective and strategic and the mentoring of coaches who understand how to maximize not only the athletes’ physical potential but also their mental preparation. A similar case can be made for leader development. Made in Canada Leadership looks at what is needed to transform our leadership development efforts from amateur to major league. A must read!» —Chris Rudge, CEO and Secretary General, Canadian Olympic Committee «In our global world, human assets increasingly constitute the competitive advantage; and to succeed, quality leadership is required. However, leadership development is not a casual undertaking, but a long term investment and a shared responsibility. Nurturing future leaders offers significant ROI for all concerned: high returns for the organization and fulfilled leaders. Made in Canada Leadership provides an essential guide to the secrets of growing leaders from a strategic and Canadian perspective.» —Paul Juniper, Director, Industrial Relations Centre, Queen’s University

At last, there’s a business leadership book that really tackles the tough issues of integrity and governance. Taking a unique approach to leadership, this book gathers the path-breaking perspectives of influential shareholder activists; opinion-leading CEOs of major firms; trailblazing, distinguished academics; and courageous regulators. The all-star roster of contributors from the corporate world and academia includes Vanguard's John Bogle, former SEC Chairman Arthur Levitt, and Harvard Business School's Rosabeth Moss Kanter. Sherron Watkins, Enron whistleblower and Time Person of the Year, shares an inside look at Enron, and Barbara Ley Toffler, former head of Arthur Andersen's Ethics Practice, paints a picture of Anderson Consulting before their fall.

The definitive playbook for driving impact as a middle manager Leading from the Middle: A Playbook for Managers to Influence Up, Down, and Across the Organization delivers an insightful and practical guide for the backbone of an organization: those who have a boss and are a boss and must lead from the messy middle. Accomplished author and former P&G executive Scott Mautz walks readers through the unique challenges facing these managers, and the mindset and skillset necessary for managing up and down and influencing what happens across the organization. You’ll learn the winning mindset of the best middle managers, how to develop the most important skills necessary for managing from the middle, how to create your personal Middle Action Plan (MAP), and effectively influence: Up the chain of command, to your boss and those above them Down, to your direct reports and teams who report to you Laterally, to peers and teams you have no formal authority over Anyone in an organization who reports to someone and has someone reporting to them must lead from the middle. They are the most important group in an organization and have a unique opportunity to drive impact. Leading from the Middle explains how.

Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks and updates the most popular articles for the key inbound marketing disciplines, mixing them with some brand-new essays. Rand Fishkin and Thomas H?genhaven have produced a masterfully edited anthology packed with information to provide the best possible insight into these marketing channels. The popular Moz blog is a top resource for cutting-edge information on SEO techniques: Co-compiled and co-edited by Moz CEO and co-founder Rand Fishkin, this book is an anthology of articles selected to provide the best possible overview of current SEO and inbound marketing techniques and trends Covers channels of online marketing, content marketing, social media, outreach, conversion rate optimization, and analytics, as well as search engine optimization Focuses on leveraging existing platforms like social media sites and community for inbound marketing success Inbound Marketing and SEO is a must-have for marketers in today's online world.

Leadership is often a risky, lonely role possessing nearly unbearable lows and fleeting highs. Despite this emotionally and intellectually draining roller coaster, a handful of leaders deliver stunning results, with great consistency. They push past current leadership trends in order to achieve the most extremely challenging goals. They don't fall prey to the platitudes or cliches we see so often see in leadership theory. Instead, they succeed by recognizing and surviving the dangers that challenge them as they take themselves and their teams to higher levels. These rare individuals are those that Chris Warner and Don Schmincke call High Altitude Leaders. In High Altitude Leadership they show how to become that kind of leader.The authors present a new approach to leadership development, based on ground-breaking scientific research, field-tested under the most brutal conditions on the most difficult summits, and successfully applied in the training of executives, management teams, and entrepreneurs throughout the world.

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach—including Coca-Cola, Nike, Microsoft, American Express and others—open the next chapter of marketing. . . as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You’ll learn: The history and fundamental principles of experiential marketing How top brands have reset marketing mixes as experience-driven portfolios The anatomy of a brand experience The psychology of engagement and experience design The 10 habits of highly experiential brands How to measure the impact of experiential marketing How to combine digital and social media in an experiential strategy The experiential marketing vocabulary How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today’s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands.

An inside look at leadership practices that enabled the world's leading shipping company to outthink and outperform its competition Using firsthand accounts from top leaders at FedEx, FedEx Delivers explains how the company became an international powerhouse and one of the most trusted global brands by using leadership practices that tapped into the creativity and commitment of its employees. Both a compelling business story and a prescription for business success, FedEx Delivers presents a model to show how these practices created and sustained an innovation culture. Readers will learn how to apply this model to their organizations for developing a culture of innovation that evolves with the times and offers fresh solutions to new challenges. Innovative thinking and disciplined execution are what made FedEx a market leader, and they can help any business in any industry do the same. Each chapter covers a different aspect of innovation with real-life stories that highlight its effectiveness, and offers valuable ideas that lead managers through the process of implementing those practices. By breaking innovation down to its three simplest steps-generation, acceptance, and implementation of ideas-and offering proven leadership practices that really work, FedEx Delivers offers unique insight and invaluable advice on building an organization that can adapt to any challenge and meet any goal in today's highly competitive global economy.

The timeless leadership wisdom of the Bhagavad Gita explained Although it was written well over two thousand years ago, the Bhagavad Gita («Song of God»), a revered Hindu religious text, contains an immense wealth of ageless wisdom that speaks directly to the needs of today's business leaders. Timeless Leadership takes this unlikely resource and teases out important lessons on 18 aspects of leadership, from commercial vision to motivation, decision-making, and planning. Looking in detail at what the Gita has to say about these and other issues of interest to business professionals, Timeless Leadership focuses on one central point: that once the basic thought process of man is improved, the quality of his actions will improve as well, leading to better results. Uses an ancient religious text to highlight and explain key Western management concepts Explores the leadership ideas in the Bhagavad Gita and helps managers and leaders apply them to modern business life Weaves together the threads of wisdom from the Gita to shed light on issues and challenges for leaders at all levels Covering teachings and ideas that have only got better with time, Timeless Leadership adapts the wisdom of millennia past for today's business leaders.